Kari Traa

This past weekend, we teamed up with XXL for an incredible event in Hemsedal, celebrating adventure, community, and the launch of our Ella Base Layer. We invited amazing influencers from Norway, Sweden, Denmark, and Finland to join us for a weekend filled with unforgettable experiences. The event kicked off with pure relaxation at Fyri Resort, followed by a cozy dinner. The next day, we braved the elements on a ski tour—despite the weather, we stayed warm and comfortable in the right gear! After earning our turns, we enjoyed a well-deserved lunch at Skarsnuten before wrapping up the weekend with an epic takeover at Stavkroa Hemsedal, celebrating the launch of Ella Base Layer in style. A huge thank you to everyone who joined – from the slopes to the après-ski, this was a weekend to remember! 🏔️🔥

❄️ Kari Traa x Vogue Scandinavia! ❄️ We’re beyond excited to be featured in Vogue Scandinavia’s latest article on prepping for the slopes! 🎿✨ Seeing our base layer Smekker highlighted as an essential for ski season is a huge moment for us. At Kari Traa, we know that the right base layer makes all the difference—keeping you warm, dry, and ready to own the mountain without compromising on style. Whether you're charging down the slopes or heading to après-ski in comfort, Smekker has got you covered. This is such a proud moment for us, and we can’t wait to see more of you rocking Smekker this season! 🔥 Check out the full feature in Vogue Scandinavia and get inspired for your next alpine adventure! https://lnkd.in/dR4w_r8q

Celebrating Strong Voices at the VIXEN Awards 2024! 🎉 At Kari Traa, we believe in the power of strong women and fearless voices. That’s why we were proud to sponsor the "Årets Sterke Mening" (Strongest Opinion of the Year) award at this year’s VIXEN Awards – a night dedicated to celebrating those who dare to speak up, challenge norms, and inspire change. A huge congratulations to the winner and all the incredible nominees who continue to make an impact. Your voices matter, and we are honored to support a platform that lifts bold and inspiring perspectives. Let’s keep breaking barriers together! 💪💖

To celebrate 20 amazing years of Kari Traa’s contribution to the Norwegian heritage, we gathered an incredible group of ladies from Intersport—vendors, buyers, and their lovely spouses—for a cozy and creative event in Nuuksio, Finland. In a charming little cottage surrounded by nature, the mood was set for a truly special day. Everyone was dressed in our iconic Rose baselayers, making the celebration as stylish as it was fun. We sipped coffee by the campfire, enjoyed a warm and delicious dinner indoors, and ended the evening with something truly unique: each guest designed their own Rose-pattern tapestry, adding a personal twist to the timeless design. It was more than just a celebration of Rose—it was a day filled with laughter, creativity, and the amazing community of women who continue to inspire us. Here’s to 20 years of Norwegian heritage, and many more to come! 💖

This week, our North America team hosted six women at Campfire Ranch, a backcountry hut in the San Juan Mountains in Colorado. The women customized their own Kari Traa beanies, took in the incredible views, relaxed in the sauna, and most importantly, learned some essential backcountry ski and snowboard skills. Quality girl time is our love language, and we were so happy to spend time together learning new skills in the outdoors 🫶🏼

We’re excited to introduce Amalie Veseth our newest Field Sales Representative! 🌟 Amalie is driven by results, always positive, and has an adventurous spirit – qualities that were evident when she made the exciting transition from being an IT consultant into the world of sales. Fun fact: At the age of 12, Amalie had aspirations of becoming a mogul skier and even started indoor freestyle training. Although she never made it to the outdoor training sessions, her love for the sport has stayed strong.   Amalies' deep passion for skiing, combined with her outgoing personality, led her to Kari Traa and the sales field. She thrives in the field, meeting new people, and sharing her enthusiasm for the brand with everyone she encounters. "I am honoured to represent a brand I’ve admired since I was young, and to live the energetic, confident, and unapologetic lifestyle that the Kari Traa brand embodies."

🎉 We’re so excited to welcome Felicia to the Kari Traa team in Norway! 🎉 Felicia has been a part of the Kari Traa family since 2019, and we’re happy to share that she made the move to Norway to continue her journey with us. She brings incredible energy and passion to everything she does, and we’re so glad to have her here! When asked what she loves about working at Kari Traa, Felicia shared:
"At KT, I get to work with so many inspiring and amazing women who cheer for each other. I also get to meet the coolest women, build new relationships, and support some really amazing athletes around Europe. No day is like the one before." Her most memorable career moment so far?
"There are so many! But skiing and dancing with all our amazing ambassadors and athletes in Åre 2022 definitely holds an extra sweet spot in my heart." And what’s a quote that represents her?
"Music and a dance solve (almost) everything." 🎶 We’re so excited to see all the incredible things Felicia will bring to the team here in Norway. 💪✨

🌟 Happy New Year from Kari Traa! 🌟 A new year brings new opportunities, fresh goals, and the perfect chance to embrace challenges that make us stronger. Start 2025 right by joining our Cold Plunge Challenge – a refreshing way to wake up your body, sharpen your mind, and build resilience. Taking the plunge isn’t just about braving the cold; it’s about stepping out of your comfort zone, embracing the elements, and starting the year with strength and confidence. Whether you’re an experienced cold water enthusiast or trying it for the first time, this is your chance to discover the power of cold therapy. Find your favorite cold water spot (or set up a tub at home), take the plunge, and share your moment with us using #KariTraaColdPlunge. Don’t forget to tag us – we can’t wait to see your icy adventures! Let’s dive into 2025 together – stronger, braver, and ready for whatever comes our way. Are you in? ❄️💙

🎅🏼✨ Merry Christmas and Happy New Year from all of us at Kari Traa! ✨🎅🏼 2024 has been an incredible journey, packed with new adventures, bold moves, and amazing support from you – our community. Whether you’ve been chasing your goals, shredding the slopes, or simply embracing everyday life in our gear, we’ve loved being part of your story. 🏔️💪 Now it’s time to relax, enjoy the holiday spirit (and maybe a few cookies 🍪), and get ready to take on 2025 together with all the energy and passion you bring – because we’re ready too! Thank you for being such an important part of our journey. Let’s make the next year even more extraordinary! Here’s to fun, freedom, and fabulousness! 🎉 Warm wishes, Your friends at Kari Traa

Over the past month, Kari Traa has been featured in an amazing 28 articles on incredible platforms like Ski Magazine, Yahoo, Travel + Leisure, and Better Homes & Gardens. 🎉 Some of the highlights include: 🌟 Ski Magazine: Featuring Kari Traa as a must-have brand for hitting the slopes this season. 🌟 Yahoo Lifestyle: Showcasing our gear in the 78 Best Black Friday Hiking & Camping Deals article. 🌟 Travel + Leisure: Highlighting our products as must-haves for Black Friday outdoor gear deals. 🌟 Yahoo Travel: A travel writer spotlighting our versatile and cozy pieces as essentials for any adventure. At Kari Traa, we’re on a mission to create high-performance, stylish gear designed by women, for women. Seeing our brand recognized for empowering women to stay warm, confident, and ready for any challenge is an honor we don’t take lightly. We’re so grateful to be part of such an inspiring community. 💖 Your passion for adventure and support for what we do drives us forward every day. Here’s to many more moments of celebrating, exploring, and empowering women together. 🌟