Kari Traa

We are excited to welcome Emilie Lassegård as our new Marketing Coordinator! 🌟 At 25 years old, Emilie brings a wealth of knowledge and a strong passion for marketing, having completed a Bachelor's degree along with two Master's degrees in the field. She is now ready to put her expertise to work in this dynamic role.   Fun fact: Emilie is an adrenaline junkie! She’s jumped off a bridge with a bungee cord and loves anything that gets her heart racing. Next on her bucket list for 2025? Skydiving! 🪂   When asked why she wanted to work in marketing and why Kari Traa, Emilie shared: "My passion for marketing lies in its perfect balance of creativity and strategy. I love how marketing brings people together, and how every campaign is an opportunity to tell a new story. Kari Traa's authentic approach and dedication to empowering individuals through sports and adventure really resonates with me, and I’m excited to contribute to a brand that stands for something so genuine and inspiring."   We are thrilled to have Emilie on the team and can’t wait to see the incredible things she’ll bring to Kari Traa!

We’re beyond excited to share that Kari Traa has been featured in not one, but two CNN Underscored articles! 🎉 Our base layers have been recognized as some of the best in the market, celebrated for their unbeatable combination of performance, comfort, and bold style. At Kari Traa, we pride ourselves on creating gear by women, for women, and it’s amazing to see this mission highlighted. Whether you’re braving cold winter days, hitting the slopes, or simply layering up for outdoor adventures, our base layers are designed to keep you warm, dry, and feeling confident. In particular, CNN called out our Rose Wool Base Layers, crafted with 100% merino wool, as a standout. They offer exceptional warmth, breathability, and moisture-wicking capabilities – all wrapped in our signature Rose patterns. Being recognized by CNN for what we do best – empowering women to perform and feel their best in every season – is such an honor. We’re grateful to our amazing community who continues to inspire us every day. If you haven’t tried Kari Traa base layers yet, now’s the perfect time to experience the difference for yourself. 💪 Check out the articles here: 🔗 The Best Base Layers for Women 🔗 Why Kari Traa Base Layers Stand Out

🌟 Kari Traa Featured in German Cosmopolitan and The Red Bulletin! 🌟 We’re thrilled to announce that Kari Traa has recently been featured in both Cosmopolitan Germany and The Red Bulletin! 🎉 In Cosmopolitan Germany, one of our pieces was highlighted in a fashion spread, showcasing how Kari Traa designs are not just for workouts or outdoor adventures—they’re versatile enough to be styled in everyday outfits, too. This feature truly shows how our clothing combines function and style to suit any occasion. Meanwhile, The Red Bulletin spotlighted our skiwear, highlighting our dedication to high-performance, stylish gear that empowers women to take on the slopes with confidence. Our skiwear captures the essence of Scandinavian design: crafted to withstand the harshest conditions, while offering a bold and stylish look that stands out on the slopes. Thank you to Cosmopolitan Germany and The Red Bulletin for these amazing features, and to our community for supporting our journey! 💪✨ #KariTraa #CosmopolitanGermany #TheRedBulletin #VersatileFashion #Skiwear #ScandinavianStyle #EmpoweringWomen

We're looking for a designer to join the team at Kari Traa! ✨ Do you have a passion for bold colors, creative designs, and motivating women to stay active? We'd love to hear from you! Check it out 👇

🌲 Celebrating Outdoor Adventures and Community 🌲 We at Kari Traa are thrilled to share the success of our recent collaboration with the incredible Hanan Abdelrahman! Hanan is dedicated to ensuring that everyone, regardless of background or physical ability, can experience and enjoy the beauty of the Norwegian outdoors. Her passion for empowering women to embrace outdoor activities with joy and confidence aligns perfectly with our mission. Last week, we had an unforgettable evening hike to Gubbero on Gjelleråsen. Starting from Stovner station, we journeyed up the scenic Liabratten stone steps, expertly laid by Sherpas, and paused at breathtaking lookout points along the 2 km route. The view from the gapahuk did not disappoint – stretching from Oslofjord to Blefjell, it was the perfect backdrop for an evening of camaraderie and connection. Gathered around the campfire, we shared warm drinks, a simple dessert, and a special surprise in true Kari Traa fashion. It was more than just a hike; it was a celebration of resilience, joy, and togetherness. ✨ This event reminded us that stepping out of our comfort zones and exploring nature together is empowering. We hope this inspires more women to connect with the outdoors and each other. Let’s keep embracing the spirit of adventure – because the joy of the journey is even greater when we share it. Here’s to more experiences that lift us up and bring us together! #KariTraa #Empowerment #OutdoorCommunity #ForHerByHer #AdventureAwaits #WomenSupportingWomen

🌿 Introducing Female First Technology: Outdoor Gear Designed for Her 🌿 At Kari Traa, we’re revolutionizing outdoor apparel with our Female First Technology, blending femininity, style, and high-level performance. Unlike many outdoor products designed for men and adapted for women, this line is specifically created with HER in mind—Made for HER, Made by HER. We recognized a gap in the traditionally masculine outdoor industry and wanted to develop something different: gear that not only performs in demanding conditions but also enhances a woman’s shape and confidence. Female First Technology offers body-friendly fabrics, exceptional warmth, breathability, and comfort without sacrificing style. Whether tackling intense outdoor adventures or daily life, this gear is designed to fit a woman’s needs. ✨ Why We Developed Female First Technology:
 The outdoor industry has long been male-focused, and women deserve more. Our mission was to design outdoor apparel that fits and flatters the female form while delivering serious performance. We also ensure that sustainability and ethical sourcing are part of every decision, from transparent materials to PFC-free DWR coatings. Our goal is to empower women to feel confident, comfortable, and capable, no matter the conditions. ✨ The FemShell Collection:
The FemShell Collection sets a new standard for functional, feminine outerwear, with three levels of protection: FemShell Elite (20k): Pro-level protection for multi-day adventures in the harshest environments. Superb breathability ensures you stay dry, even when pushing your limits. FemShell Plus (10k): Versatile, all-weather outerwear for high-intensity activities. Soft-touch fabrics move with you, keeping you comfortable and protected from wind and water. FemShell Essential (5k): Lightweight, all-season gear for everyday adventures. This layer is easy to wear, offering protection and a flattering fit no matter the elements. Using our unique laminating techniques, the seams become nearly invisible, resulting in a sleek and functional design. We’ve designed Female First Technology to let women perform as great as they look—with style, functionality, and comfort combined. #FemaleFirstTechnology #OutdoorInnovation #WomenInAdventure #KariTraa #FemShell #Sustainability #forherbyher

🎉 What a fantastic start to AW25! This week, the entire team came together for an exciting two-day kickoff event, packed with creativity, inspiring new product launches, and a celebration of our Norwegian heritage. 🇳🇴✨ One of the biggest highlights was having Kari Traa herself join us, along with the ever-energetic Hans Engelsen Eide. With their humor, stories, and contagious energy, they kept the team motivated and brought so many laughs along the way. When they’re around, there’s never a dull moment! Throughout the event, the team explored Kari Traa’s unique story, connecting even deeper to the brand’s values and heritage. Together, we looked at the fresh, upcoming collections that represent the spirit of AW25, combining modern style with a strong sense of tradition. We also shared ideas and insights, building excitement and focus for what’s shaping up to be an unforgettable season. With such a strong start, the team is energized and ready to bring the new season’s vision to life. Here’s to an incredible AW25 ahead! 💪

Kari Traa is continuing to change the W’s Baselayer game. Introducing our Faith series, with maximum Merino content and FemaleFirst Technology, she packs a punch. Very excited for this beauty to finally make her way into the wild. #ForHerByHer 🩷

✨ Introducing Faith: A New Era of Wool Innovation for Women, By Women ✨ At Kari Traa, we’re excited to present Faith, our latest innovation in wool technology designed for women who seek both performance and comfort without compromising on style or sustainability. Faith features Female First Technology, a breakthrough that combines semi-seamless warp-knit construction for enhanced movement and support. The design offers ventilation in key areas—specifically the breast and mid-back—where we sweat the most, ensuring you stay cool and comfortable during high-intensity activities. With its 4-way stretch, Faith provides a second-skin feel that moves with you, offering unparalleled freedom and flexibility. Our mixed-blend base layers combine the best of both natural and synthetic fibers, providing the perfect balance of comfort, warmth, and moisture management. These layers dry quickly, wick moisture, and regulate body temperature, making them ideal for everything from backcountry skiing and trail running to sleeping under the stars. Faith is also a leader in sustainability. Using warp-knitted technology, we’ve eliminated the need for traditional pattern cutting and sewing, significantly reducing or even eliminating waste in the production process. This innovative approach results in durable, low-shrinkage fabrics with unfinished edges for added comfort, giving you a smooth, streamlined fit that feels natural against the skin. With minimal seams for better movement, bold prints with hidden technology, and a premium wool blend that delivers warmth, quick drying, and moisture-wicking capabilities, Faith is designed to perform in any environment while looking great. This is more than just a base layer—Faith is the next generation of outdoor apparel, Made for HER, By HER. Experience wool innovation that elevates both your performance and comfort, while being kinder to the planet. #Faith #WoolInnovation #FemaleFirstTechnology #KariTraa #SustainableFashion #HighPerformance #MinimalWaste #WomenInAdventure #NewLaunch

🌸 Running for a Cause: The Pink Ribbon Run! 🌸 On October 12th, the team at Kari Traa, in collaboration with Elle Norway, laced up our running shoes for the Pink Ribbon Run in Oslo to support breast cancer awareness. 💖 This annual event is an incredible opportunity to bring people together to show solidarity and raise funds for such an important cause. At Kari Traa, we are proud to support strong women, and this event was no exception. Together, we ran with a purpose, aiming to make a meaningful impact! We are incredibly proud to have been part of this event, alongside all those who participated. Every person’s involvement, no matter how big or small, played a crucial role in raising awareness and supporting the fight for a healthier future for women. Every step taken made an impact, helping to raise awareness and bring us closer to a healthier, brighter future for women everywhere. ELLE Magazine #forherbyher #karitraa #ellenorge #rosasløyfe