Human Digital

Is it just me, or does EOY reporting feel like running a marathon in the last mile of the year? If you’re staring at spreadsheets, drowning in data, and counting down the days until holiday break—then you're in good company because SAME. But all marketers know the year isn't over until the EOY report is turned in. So, if you’re dragging your feet to the finish line, here are the 3 steps I've been using to 👏 get 👏it 👏 done 👏 and finish 2024 strong 💪 📈 Step 1/ GATHER YOUR DATA Focus on the essentials so it doesn’t feel overwhelming, such as: - KPIs achieved vs benchmarks - Top-performing campaigns, assets, or keywords - Audience insights/analysis - Leads or sales generated 🪡 Step 2: WEAVE THE NARRATIVE Remember, data without a story is just numbers, and a story without data is just noise. Find the balance in both with your audience in mind. Your audience might not care that “clicks went up while CPC went down” but does care about the overall impact. Keep it relevant, and consider including a punchy executive summary. 🌅 Step 3: SET THE STAGE FOR 2025 This is where data meets strategy—helping you set the stage for an even stronger 2025. - What worked and should continue next year? - What didn’t work and needs to go? - Where are the opportunities to try something new? What are you including in your 2024 reports? Drop your tips in the comments 🫶

Spark Accelerate offered a glimpse into the future of communication, with a number of booths showcasing the latest in technology Spark provides for its business clients. It was great to connect with Amanda Springintveld, Principal Consultant - Contact Centre at Spark New Zealand, and discuss how AI is transforming the contact centre experience for agents and customers. Key insights: 🤖 Driving Efficiency: New technologies like Genesys are focused on saving time and reducing costs, making contact centre operations smoother and more effective. 🤖 Employee Experience Matters: Enhancing the experience for staff translates directly to a better customer experience. 🤖 AI for Smarter Service: AI empowers customers to resolve issues independently while helping agents focus on complex cases, creating a more seamless support experience. Check out the case study featuring Kiwibank's journey here https://lnkd.in/gXMYTGbF You can also explore Spark’s latest insights on AI for contact centres here: https://lnkd.in/g4mXPe9b #CustomerExperience #AI #ContactCentre #FutureOfCX #SparkAccelerate #Innovation #B2Bmarketing Human Digital #genAI #AI #NZAI #NZtelecom

What do you think about Jaguar rebrand? And what can marketers learn from it? Jaguar's bold rebrand is about more than aesthetics; it’s about redefining identity and value. Love it or loathe it, one thing is certain: Jaguar has our attention. And in today’s crowded digital world, attention is $$$! Whether you’re a marketer, business leader, or branding enthusiast, there are key lessons to learn from Jaguar’s leap: ✅ Evolve to stay relevant. ✅ Bold moves spark conversations (and conversions). ✅ Profitability often trumps nostalgia. With their first electric car set to launch on Dec 2, all eyes are on Jaguar. What do you think? Can they turn the buzz into business success? #Branding #RebrandStrategy #JaguarEV #MarketingInsights #BrandIdentity #Innovation #BusinessGrowth JLR Jaguar Land Rover UK Landrover Modi Motors JAGUAR Jaguar Land Rover India BMW Group AUDI AG Marketing Association Rolls-Royce Human Digital

“Personal content doesn’t work for B2B.” I hate to break it to you, but that’s not true. And I've proved it with a client recently. I had a client ask me this week how to get more engagement on their posts. They were doing *everything right* ✅ Posting 5x a week ✅ Cranking out 3 industry blog articles weekly ✅ Building a newsletter close to 1k subscribers. But here’s the problem: their posts weren’t hitting. ❌ Likes and engagement barely scraped double digits. Why? Because they only posted promotional and educational content, which is a common theme for B2B. So I challenged them: Post more personal content. They gave it a shot, sharing a casual phone snap from their recent office opening. It wasn’t fancy—just people chatting, smiling, enjoying the moment. The caption was simple: a thank-you to their community and an open invite to stop by. The result? 📈 Record-breaking engagement 📈 Overnight, the post had more interaction than anything they’d ever shared. The Lesson learned: Personal content works in B2B. If you want to experiment, here’s how to start: 1. RELAX THE VISUALS. Skip the polished headshots—use images that feel human, fun, and authentic. Everyone loves a good BTS moment! 2. WRITE HOW YOU TALK. Keep the caption informal and conversational. 3. TAG, TAG, TAG. If people are in the photo, tag them! It invites others into the conversation and expands your reach to new networks. 4. INVITE OTHERS TO ENGAGE. Encourage interaction with a relevant question—it makes engaging easy and natural. Have you tried personal content for B2B? What’s worked for you? Let’s swap tips! 

Can you spare $20 for men's health? We are just $160 away from raising $1,000 for Movember. Donte today https://lnkd.in/g6n9UsdA #Movember #MensHealth #SupportMensHealth #DonateForACause #HealthMatters #MovemberFundraiser #LetsMakeADifference #GiveBack #CharityChallenge #MentalHealthAwareness #ProstateCancerAwareness #20DollarsForMensHealth #TogetherWeCan #SupportTheCause

56 students, 28 apprentices, and three hands-on projects = a day filled with learning and fun for the next generation! We’re thrilled to support and mentor these bright minds, helping shape the future of the industry. Our Future Day event is always a highlight, providing valuable experiences and real-world skills. Check out the video to hear directly from the students about what they learned and from our colleagues on the importance of taking part in such initiatives.