Ipsos New Zealand

Understanding consumer expectations is crucial when seeking to set ESG strategies that will help to achieve brand success. Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Research shows that 59% of global consumers are willing to pay more for ethical and sustainable products, and 70% prefer brands that reflect their personal values. Therefore, aligning ESG strategies with consumer expectations in specific categories is essential. To succeed in ESG initiatives, brands should build on their heritage, make their ESG efforts visible to consumers, and adapt their communication strategies to meet evolving consumer values. See the full report here -https://lnkd.in/guRFFHcB Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Chris Deacon

Do consumers really care about your brand’s impact on the planet and society? Traditionally, brand value has mainly been viewed through the dual lens of functional and emotional benefits. However, as consumers become more socially and environmentally conscious, societal benefits are emerging as a critical third dimension. Recent Ipsos research shows that societal benefits – such as environmental impact and social justice – are increasingly important to consumers. People feel good about themselves when they are using products that have a positive impact on our planet and society. But how do you integrate societal impact in a way that allows you to effectively position your brand while successfully tackling ESG-related issues? In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. This report outlines three ways to grow your brand with the infusion of societal benefits: Connecting societal expectations with category motivations, Positioning societal benefits as co-benefits, and Leveraging the halo effect. Access the full report here - https://lnkd.in/grxAE77F Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Chris Deacon

Ipsos New Zealand is thrilled to welcome Linda Major to the Public Affairs team in Wellington. We've enjoyed working with Linda previously on several projects while she was on the "other side of the fence", including projects on road safety campaigns and climate change. Linda brings a wealth of expertise in advertising, social sector marketing and research, a great mix for our PA clients. Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Chris Deacon

📣We are thrilled that Ipsos has been ranked on the Forbes World’s Best Companies for Women 2024 list by Statista! This recognition reflects Ipsos’ ongoing commitment to creating an inclusive, empowering environment for women across the globe. Find out more: https://lnkd.in/emP8b9JE #ProudToBeIpsos Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Chris Deacon

📣 Ipsos New Zealand has just been named the RANZ Most Effective Agency at the REAWARDS held by Research Association New Zealand (RANZ)! 🥇 This award recognizes the impact that Ipsos New Zealand has made during the past year for clients and communities across the country. 🚀 Achieving seven category awards among a field of industry leaders is a testament to the calibre of our people, our commitment to excellence, and the trust our clients place in us. Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Ben Page Caroline Ponsi-Khider Gillian Guerin Hamish Munro

The latest Ipsos New Zealand Issues Monitor is out, and it reveals that inflation remains to be the biggest issue for New Zealanders, although it is following a slight downward trend after the peak in February 2023.  New Zealanders' rating of the government’s performance has slightly increased this wave to 4.7, which is the highest rating that the National led coalition has received in its first year of government.  Read more here: https://lnkd.in/gKfQeqVZ Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Jade Phillips Aiden Regan Jonathan Dodd #newzealand #ipsos

The latest Ipsos New Zealand Issues Monitor is discussed in today's New Zealand Herald: https://lnkd.in/g3HbsrtW

Conversations with AI: Part 5 In the fifth of our series on AI and its role in market research we investigate synthetic respondents - AI-generated profiles that emulate real consumers in market research.  We explore if they can accurately reflect human thought processes and emotions, particularly in complex, emotionally driven and socially nuanced contexts... Carin Hercock Lance Webb Bart Langton Andy Gregory Trish Roberts Amanda Dudding Cameron Robinson Kania Sugandi #marketresearch #ai https://lnkd.in/gbRkgrBP

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Ipsos has released the 2024 Global Infrastructure Index, a 32-country survey which tracks peoples’ attitudes and perceptions of infrastructure in their country and local area.  New Zealanders are clearly looking for better infrastructure delivery and their priorities for infrastructure investment, like housing supply, water and sewerage, and major road networks, are also the areas where they are less likely to highly rate the quality of current delivery. Read the report here: https://lnkd.in/gU9Nccwt Carin Hercock Amanda Dudding Kania Sugandi Bart Langton Lance Webb Trish Roberts Andy Gregory #infrastructure