PrintNZ

From Print to Post: Unlocking the Benefits of Bulk Printing and Mailing Services In today’s digital age, where communication is predominantly carried out online, it’s easy to overlook the impact and effectiveness of traditional print and mail services. However, for businesses looking to reach a wide audience and make a lasting impression, bulk printing and mailing services can be a game-changer. This article explores the benefits of utilizing bulk printing and mailing services and how they can unlock new opportunities for your business ... https://buff.ly/jMw6vDa #printnz #powerofprint #vopp

Direct mail ‘uniquely effective’, says Ogilvy UK’s Sutherland Rory Sutherland, the vice chairman of advertising and marketing agency Ogilvy UK, has hailed the power of direct mail in a popular LinkedIn post He says physical direct mail continues to work “really, really well”, which confounds modern-day marketing trends. “It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an effectiveness standpoint, direct mail is often cited as one of the most successful forms of acquisition whenever I speak to a business.” https://buff.ly/3EV4qoS #printnz #powerofprint #vopp

Why All Generations Love Print  It turns out that print creates connection for all generations, including Gen Z For Gen Z and Millennials reading something physical, such as a coffee table book or an indie newspaper, feels alternative and intellectual. While, with older Millennials, print evokes an emotional connection through childhood memories of becoming engrossed in glossy magazines or having newspapers delivered daily. https://buff.ly/3CZ6aNq #printnz #powerofprint #vopp

Majority of Brits still prefer print for magazines A survey has revealed Brits across every generation preferred printed magazines. The majority (58%) of UK consumers prefer reading magazines in print rather than online ... https://buff.ly/4hWpoSK #printnz #powerofprint #vopp

Print marketing: Why it’s still relevant and how to make it work Stats show that print campaigns receive 37% higher engagement from consumers against digital marketing, and although tracking these campaigns can be difficult, when done right they really do work. https://buff.ly/3XK48a1 #printnz #powerofprint #vopp

THE MYTH : Digital is always the preferred means of communication THE FACT: Many consumers value paper-based communication Many consumers value paper-based communication. Switching to digital is not always welcomed by consumers and many wish to retain the flexibility and security of paper-based communications. https://buff.ly/36NUqx9 #printnz #powerofprint #vopp

World’s first whiskey bottle made out of paper Johnnie Walker’s new whiskey bottle is made from a surprising ingredient. Don’t worry, it still tastes the same. https://buff.ly/309eId8 #printnz #powerofprint #vopp

Wagner: Catalogs Vouch For Print A shout out to catalogues, but more importantly to the power of community newspapers Wagner:"Today’s leading businesses are depending on a wide variety of media: radio, Facebook, e-mail, websites, cable TV and direct mail as well as select local newspapers and shoppers But the leading firms never overlook the power of print." https://buff.ly/3eALNY6 #printnz #powerofprint #vopp

Infographic: Three reasons why advertisers still believe in the power of print Digital advertising has much to contend with – from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It could only be print. Print has survived despite the digital age having a huge impact on the way the media world operates. In some areas, it’s still the medium of choice. Don’t believe it? Check out this Infographic ... https://buff.ly/2qZaROC #printnz #powerofprint #vopp

What happens when there is no ‘e’ in eLearning? Leveraging the power of print is key to expanding educational opportunities--especially when eLearning isn't always possible https://buff.ly/3uDSaQh #printnz #powerofprint #vopp