Tourism New Zealand

This summer Tiaki – Care for New Zealand are inspiring visitors to travel responsibly with their new campaign – “your journey with care starts here.”   Travelling around Aotearoa New Zealand with care means living by the Tiaki Principles: 🌿 Protect nature 🗑️ Keep New Zealand clean  ⛈️ Be prepared  ⛈️ Drive carefully 🤝 Show respect Between December and March keep an eye out for campaign assets displayed at airports, Uber, Trip Advisor and digital channels. Find out more here: https://lnkd.in/gjSqq-a4

We’re coming to the end of our A-NZ series, and this one is a goodie! Aotearoa New Zealand’s adventure activities attract visitors from far and wide. They are a great way to get your adrenaline pumping and leave with an epic story. This series aims to encourage potential visitors to deepen their connection with the people, places and culture of Aotearoa and entice them to choose New Zealand as their next holiday destination. Find out more here: https://lnkd.in/gnrrJE4r

We’ve refreshed our 100% Pure New Zealand Specialist Programme to educate travel sellers on New Zealand as a year-round destination. This supports TNZ’s four-year strategy to grow year-round and off-peak arrivals. 35% of all tickets sold to New Zealand are booked through travel trade, so it’s important that travel sellers understand how to plan a holiday for their clients during New Zealand’s three off-peak seasons.  Find out more here: https://lnkd.in/gbSuHjvZ Tourism New Zealand Travel Trade

Ever heard of a pint-sized crustacean named after a brewery? Meet Pentaceration forkandbrewer! 🍺 🦐 Tourism New Zealand Business Events team supported Wellington to host the 10th International Crustacean Congress. During the conference NIWA ran ‘The Crustacean Beer Competition’ in a push to encourage the community to engage with our marine life. Eight local breweries created a beer inspired by the tiny creature, with the 200 international delegates voting Wellington’s Fork and Brewer the winner! A great example of business events leaving lasting and sometimes quirky legacies for their host country. Photo: NIWA, Pentaceration forkandbrewer Photo 2: Delegates at the International Crustacean Congress at Te Papa 

Aotearoa New Zealand’s waterfalls come alive in spring, ngāhere (forests) hum with bird song and leaves burst open on the grape vines. It’s a beautiful time to enjoy our great outdoors and our flora and fauna as the weather warms up. We’re showcasing all that Aotearoa New Zealand has to offer across our seasons to encourage visitors to come here all year round. What’s your favourite spring activity in Aotearoa New Zealand? 🌸 🌱 🐧

When you’re next waiting for a taxi at Auckland Airport's International Terminal check out the new 120m long Tiaki installation! The artwork shows visitors how to care for Aotearoa New Zealand while they are here using the Tiaki Principles: 🌿 Protect nature  🗑️ Keep New Zealand clean   ⛈️ Be prepared   🚗 Drive carefully  🤝 Show respect If you’d like to support by displaying Tiaki in your business, find out how here: https://lnkd.in/e2kfNBU5

Aotearoa New Zealand's people, culture and natural environment are what makes us unique. We all have a shared responsibility to look after our place and people, and to help others do the same. Tiaki – Care for New Zealand shows manuhiri (visitors) how to care for New Zealand while travelling through our home. 🌿 💚 🌏 Tiaki have created new videos to share with our visitors, and we’d love industry to help share them too. The wider we can spread the Tiaki Principles, the better our home will be protected for future generations. Download Tiaki assets to share here: https://lnkd.in/gGJtGzJS Tiaki is a shared kaupapa by Tourism New Zealand, New Zealand Māori Tourism, Tourism Industry Aotearoa, Regional Tourism New Zealand, Tourism Holdings Limited, Department of Conservation (DOC) and Air New Zealand

Tuatapere Hump Ridge Track is officially a Great Walk! 🥾 🌿 International manuhiri (visitors) are drawn to New Zealand for our landscapes, with 77% of international holiday visitors doing a walk or tramp while they are here. Growing the network of Great Walk options for manuhiri is a win for tourism. 60% of those seriously considering a trip to New Zealand are interested in multi-day walks with overnight stays in a lodge, hut, or camping. We’ll keep showcasing our beautiful outdoor offerings to entice international visitors to our home. Find out more here: https://lnkd.in/gVqPVw5a Department of Conservation (DOC) Photo credit: Liz Carlson

The Tourism New Zealand Business Events team are back from #IMEX24 America in Las Vegas, the region’s largest trade show for the meetings, events and incentive travel industry. The show celebrated record-breaking attendance, and New Zealand had its largest ever representation on stand, with 11 partners showcasing what makes New Zealand an amazing incentive and conference destination. Thanks to all our partners and visitors for a fabulous show!

There’s lots of ways to say kia ora (hello) in New Zealand 👋, you can even just slightly lift your head and smile! We’re helping international audiences understand our kiwi culture in a fun A-NZ on how to live like a local in New Zealand. The A to Z aims to encourage potential visitors to deepen their emotional connection with the people, places and culture of Aotearoa and entice them to choose New Zealand as their next holiday destination. Find out more: https://lnkd.in/gnrrJE4r