Wisewool

The Wisewool Movie 🎥 "At Wisewool, we have two whys. As custodians of our land, the farmers are at the forefront of everything we do. Without them producing beautiful, natural coarse wool, we don't exist. Our second why is continuing our family legacy. We are seeing a massive change in consumer mentality back to natural, sustainable products. Returning to nature's wisdom is extremely important and everything we are about." To this day, nothing has changed. We are still very much committed to our why and our mission. It is exciting to see a growing environmental awareness which is causing the pendulum to swing back in favour of natural and renewable fibres. Our 100% natural, organic, and chemical-free Wisewool is leading the charge.

Happy NZ Made Day! 🇳🇿 |  Buy New Zealand Made This is what being NZ-made looks like to us ⬇️ Our team of hard-working Kiwis getting the job done, doing things differently, and doing things right. Looking at these photos makes us so proud of what we’re achieving here in little old NZ. Whenever you can, buy and support local! Chances are behind every brand, there's a crew of Kiwis putting in the mahi to build an honest business that’s shaping a brighter future for Aotearoa and their families. #nzmadeday #NZMade #NZWool #nzstrongwool 

Wisewool Partnerships | Hello Zenith Interiors Pty Ltd Harry had the privilege of presenting Wisewool to the incredible team at Zenith as they launched their new products here in New Zealand. 🎉 It’s thrilling to see Zenith embrace the wool renaissance and incorporate Wisewool into their innovative furniture designs. Welcome to the Wisewool family, Zenith! We’re excited to collaborate and see where this partnership leads as we revolutionise furniture with wool's unmatched quality and benefits. #Wisewool #ZenithDesign #WoolRenaissance #SustainableFurniture #NaturalInnovation #ProudlyNZMade #woolfurniture

Weekly Woolly News by Campaign for Wool NZ 👏 Great to see Harry Urquhart-Hay's Rova interview feature! Harry chats exciting new collaborations and exploring new markets. Keep the "woolly" stories rolling!

WiseWool School | Wool is the most recycled fibre in the world 🌎 ♻️ On our socials, we run a series called Wisewool School, highlighting key facts, benefits, and features of wool to help educate people on the wonders of wool and why we must bring wool into the future. Here's one of our favourites: Wool is known for its very cool, natural properties, but did you know it is one of the most recycled fibres in the world? Making it one of the most sustainable and environmentally friendly fibres. Due to its versatility and resilience, wool can live a long life and be bent into various uses. It can be made into garments, insulation, underfelt, mattresses, bedding, upholstery and more. There’s no better time to think about how we can make a difference for our planet. Switching to wool or choosing it over synthetics is more essential than ever. Follow us on Instagram - https://lnkd.in/gYX4qhS6

People of Wisewool | Meet Nigal Moore 👋 Our mate, Nigal, is the Wool Procurement Manager for East Coast Wools Ltd—Wisewool’s sister company and a key partner in our mission. Nigal is the all-important middleman; he expertly matches our clients' wool with what Wisewool needs to craft our premium products, keeping the wool economy spinning. Well-known across the Tairāwhiti region, Nigal is an invaluable ingredient to Wisewool.. Say hi to Nigal!

Wisewool hits Singapore! Last month, Harry Urquhart-Hay attended The FFA (Food & Hotel Asia) Trade Show with our friends, Alga. We shared their stand promoting Wisewool and how New Zealand wool can play a big role in premium bedding. The FFA is a major trade show focusing on the food, beverage and hospitality industries. It is amazing to see New Zealand wool and Wisewool on the world stage - it was very well-received and plenty of interest! Another big step in the wool renaissance 🐑 🚀

Wisewool Download | October Another busy month for the Wisewool crew ⚡️ Exciting partnerships, overseas relationships 👀, wool-loving and more. Let the 2024 countdown begin… 1. Another sample of beautifully grown wool from Tairawhiti farmers  2. 📍 Gisborne Show. “Guess the weight” of a bale of Wisewool Cloud winners!  3. Harry at the FHA (Food & Hotel Asia) Trade Show with Alga Mattress👏 4. Harry and old University bud Matt reuniting over joining forces 5. Another beautiful Wisewool x Kind Face duvet being made in Kind Face HQ 🤍  6. Wisewool sample products on the way to Singapore. 7. A trip down memory lane! A young Nicky and Harry ♥️  8. Celebrating Wisewool x Mindfull Spaces and getting wool into the classroom

Dom from Rural Exchange had a good sit down with Harry about recent developments and what we have been working on. The main discussion points include brand collaborations and new export markets offshore. Tune in here: https://lnkd.in/g5h9ghGS

Love seeing the Campaign for Wool NZ Wool in Schools initiative thrive ⚡️ Educating the next generation on the powers of wool is so important - we need to keep wool running through Kiwi kids' blood!