ZURU Toys’ cover photo

About us

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

Industry
Manufacturing
Company size
1,001-5,000 employees
Type
Privately Held
Founded
2002
Specialties
TOYS, INNOVATION, IMAGINATION, and CREATIVITY

Locations

Employees at ZURU Toys

Updates

  • 🚀 Ready to reimagine your career? Applications are now open for ZURU’s 2025/2026 New Zealand Summer Internship Programme! If you're looking for an internship where you’ll work on real projects, learn from business leaders, and be part of a fast-paced, high-performing team, this is it. At ZURU, we give our interns autonomy, responsibility, and the chance to make an impact from day one. We’re hiring across multiple teams—including Marketing, Commercial, Data & Analytics, Logistics, Talent Acquisition, and more—with rolling recruitment, so apply early! Want to see what it’s really like? Watch the video to hear from our 2024 interns about their experience! Apply now - https://lnkd.in/gBvEx2zB #ZURU #ZURUToys #toys Ashlynne Jury

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    61,265 followers

    We are excited to announce that XSHOT has become the #1 top-gaining outdoor and sports toy property in Mexico! 🚀🎯 XSHOT continues to gain momentum globally, and this achievement is a testament to the team's dedication and the innovative products we continue to bring to market. This relentless innovation would not be possible without the efforts of our product development team! The dart blaster battle is continuing to heat! #ZURU #ZURUtoys #toys Marco Caballero Alex Winiata Chloé McKenzie Kate Pilkinton

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  • Teamwork makes the dream work and there’s always power in numbers - so it’s been an incredible few months in the New Zealand office with our biggest team of summer interns ever! So our Intern Awards last week led by Nick Mowbray and ZURU Group COO Michael Wilding were an epic way to celebrate all of their achievements and the exceptional work they’ve done here at ZURU - and give a huge shout out to our standout intern stars who have gone above and beyond. And we know they’re only just getting started - we can’t wait to see where their careers take them next! 🚀 #ZURU #ZURUToys #Toys

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  • Our Co-Founder & Co-CEO, Nick Mowbray, has been named the #1 most impressive entrepreneur by Shaan Puri and Sam Parr on the "My First Million" podcast. This recognition comes after interviewing hundreds of entrepreneurs and founders, highlighting Nick’s remarkable journey, taking ZURU from a small start up to one of the one of the most innovative toy companies in the world. Discover the key insights, strategies, and business lessons that have shaped his success. Click the link below to listen to what has been described as “the craziest rags-to-riches story you’ll ever hear.” https://lnkd.in/gRAGvmtR #ZURU #ZURUToys #Toys

  • Interested in a summer internship with ZURU? Ahead of our New Zealand summer internship applications opening we are hosting a Virtual ZURU Internship Open Day! This one-off session will share everything you need to know about our internship programme, including hearing from leaders & previous interns, insights into the recruitment process and an opportunity to ask any questions you may have. If you want to find out what it takes to stand out as an intern applicant at ZURU - register now! https://lnkd.in/gqK96ZBK #ZURU #ZURUToys #Toys

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  • Have a groundbreaking idea? We want to hear from you! At ZURU, we're always on the lookout for new innovative concepts and ideas. Did you know the #1 Seasonal Item, Bunch O Balloons, started as an inventor concept? What began as a simple but brilliant idea - filling and tying 100 water balloons in under 60 seconds - quickly became a global phenomenon. By partnering with its creator, we were able to scale it into an award-winning, best-selling product sold in over 100 countries. Whether it's a toy, consumer product, or game-changing invention, we're interested in collaborating with creative minds to turn ideas into reality. Submit your concept today! Email us at inventors@zuru.com, and let's explore the possibilities together. #ZURU #ZURUToys #Toys #Innovation #Inventors

  • After being recognised for their beyond-incredible achievements, we celebrated our 2023 ZURU Legend Award Winners with a once-in-a-lifetime trip to China! ✈️🌟 Our epic Legends spent an unforgettable week at our HQ in Shenzhen and Beijing, diving deep into ZURU’s world of innovation. From touring our factories where we produce millions of XSHOT blasters and other products, to meeting the teams behind the magic, they got a firsthand look at the cutting-edge automation and talent that drive ZURU’s success. Highlights included exploring the iconic PingAn Building, exploring the 21 floors of ZURU HQ, and seeing the revolutionary housing factories up close. They also soaked in Beijing’s culture with trips to the Great Wall and Forbidden City. Congrats again to our Legend Award winners - you truly embody excellence! 🏆 #ZURU #ZURUToys #Toys

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    61,265 followers

    We just wrapped up another amazing year at the world’s largest toy trade show, the Nuremberg Toy Fair (Spielwarenmesse)!🧸 With over 3,000 visitors coming through our state-of-the-art showroom in Hall 12.2, we couldn’t be more proud of how far the ZURU team has come. It wasn’t too long ago that our yellow and black stand was a fixture downstairs in Hall 12.1! Many sleek branding updates and years of innovation later, we have grown to over 900 square meters in our new permanent home, now with a team representing over 18 countries and exhibiting some of the most exciting newness in toys here at the Messe. A huge thank you to everyone who visited us this year. The future of the toy industry is bright, and we're excited to be part of it 💥💥 Check out our before-and-after photos to see the incredible transformation over only 1️⃣0️⃣ years! #ZURU #ZURUToys #Toys

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