Zyber - Shopify Plus Agency reposted this
🎓 Calling all Klaviyo Partners 🎓 If you haven't seen the new Klaviyo Partner training focussing on CDP, I highly recommend you take a look at this course. The course is packed with specific strategies around driving ROI, increasing retention rate, repeat purchase rates, optimising ad spend, creating omnichannel experiences and selling CDP as a part of your agency's service offerings. I had the pleasure of working with the Klaviyo Academy team on creating some of the resources and it is packed with best practices and practical applications of the CDP product. Even if you haven't looked at the product very closely it's worth taking following this learning pathway as you'll walk away with more information on how to drive value for your clients. I'm a big fan of creating flows based on RFM movement and using the funnel analysis tool to identify opportunity for growth. Especially if Klaviyo is at the core of your customer-centric tech stack with integrations flowing different sets of data in - being able to create quick snapshots to see the effectiveness of the work you are doing can be really powerful. Some examples include: - Seeing the effectiveness of your one-time upsell email/sms on the second delivery of a subscription order vs. total subscription orders via Recharge - Understand how many of your customers are using the welcome series discount code (I wrote a blog with the Klaviyo team about this here: https://lnkd.in/gmEMGv6v) - See the sign up rate of customers coming from TikTok, and compare the conversion of these customers against your overall conversion rate Complete the learning pathway here ➡️ https://lnkd.in/gZBM9EA8 Have you used CDP or AA for your clients yet? What have been your top ways of using the information provided? #CDP #Klaviyo #DataAnalysis Zyber - Shopify Plus Agency