15th Anniversary | Ovative Group

15 YEARS OF IMPACT

Growth through innovation

Fifteen years ago, Dale Nitschke first wrote “Ovative” on a bar napkin, inspired by the word “innovation” and a belief that we could fundamentally transform the measure of marketing success. One simple word sparked something big—and it’s been at the heart of our culture ever since.

Over the past decade and a half, Ovative has grown into a privately-owned powerhouse known for delivering exceptional results and solving complex problems. Today, with more than 500 change-makers across Minneapolis, New York City, and Chicago, we continue to relentlessly drive impact for brands. And we’re not done raising the bar. For our team, clients, and community.

PEOPLE

Built by industry pros, powered by change-makers

Since day one, Ovative has been led by experts with Fortune 500 backgrounds—not just agency experience—enabling us to focus on strategic, results-driven work that helps our clients grow. Plus, our leadership team has fostered a culture where people are excited to raise the bar, and it shows. Ovative has been named a “Best Place to Work” for nine consecutive years and recognized by Top Workplaces for our leadership, values, and innovation, to name a few. Today, we continue to unlock our team’s potential and foster a culture of growth with our custom Elevate Leadership Platform.

TECHNOLOGY

15 years of redefining marketing measurement

Innovation is literally in our DNA. From our holistic measurement approach, Enterprise Marketing Return (EMR), to our Modern MMM+, we’ve been building proprietary measurement solutions since 2009. Now, 15 years of innovation has culminated in the launch of our award-winning EMRge™ MarTech solution, empowering brands to make data-driven decisions and unlock unprecedented growth. The future of marketing measurement looks bright, and we’re just getting started.

“EMRge™ represents a new era for how marketers operate. It’s not just about having the right data—it’s about having it all in one place, interconnected and actionable. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape.”

— Beth McKigney, SVP of Measurement and Technology Solutions, Ovative

CLIENTS

Trusted by leading brands since ’09

For fifteen years, Ovative has operated as an extension of our clients’ teams. From Domino’s to Boost Mobile, our client portfolio spans industries. Many have stuck with us because we’re not just about getting the job done—we do it with precision, passion, and a tireless pursuit of raising the bar. Plus, our long-standing relationships with partners like Google, Meta, TikTok, and The Trade Desk provide innovative testing opportunities to drive real results for our clients. And guess what? The industry has taken notice. Our work has been recognized by organizations like Digiday, Search Engine Land, and Inc. Magazine.

“Ovative pushes us to think and act differently. By lifting the veil on customer growth measurement, they enabled us to prioritize impactful customer growth.”

— Luke Klein, Sr. Director, Marketing Strategy and Growth, Aerie

COMMUNITY

15 years of positive change

We have always been champions of change. From charitable giving to pro-bono work, social impact initiatives have been woven throughout Ovative since day one. We formalized these efforts in 2020, called Champions of Change, but we didn’t stop there. Now, we have a dedicated team creating positive change both within and beyond our walls. Our impact? Investing in an inclusive future by offering anti-racism training to our staff and donating $400k annual in-kind services to community nonprofits and public service organizations.