Synergy Market Research + Strategic Consultancy

We are excited to announce that Prestige Quality Paper Products Corporation will be featured in the upcoming edition of Essentials of Modern Marketing – Philippines Edition This groundbreaking publication is designed to bridge the gap between academia and the corporate world. We are excited to partner with KI in celebrating this significant milestone and the inaugural launch of this impactful book. As a leading provider of high-quality paper products, Prestige Quality Paper Products will showcase how leveraging effective marketing strategies, embracing sustainable practices, and gaining a deep understanding of customer needs can drive brand growth and success in today’s dynamic market. Stay tuned for more exciting announcements! We have limited slots available but participation is still open for this inaugural edition. Be part of this milestone project as the Philippines joins Kotler Impact’s 61st partner globally. Contact us to learn how to be part of this meaningful endeavor. https://lnkd.in/gGEQ6dQh #Synergy #PrestigePaper #KotlerImpact #EOMM #marketing

The eWorld Marketing Summit, held last December 7-8, 2024, brought together over 150 expert speakers globally from top companies, innovators, thought leaders, government KOIs and more. This year's summit focused on the theme 'Digital Business Transformation and Artificial Intelligence,' offering insights in many fields on how AI is reshaping the marketing and business landscape. There's still opportunity to unlock the valuable insights from the various speakers! Access all the expert talks through the Summit's Learning On Demand (LOD) feature. For just $100, you can watch and learn from all the sessions - good for a month, starting December 15. Register now through the following: https://lnkd.in/gj7EYiCK For more info, visit https://lnkd.in/gSpyFGnC #Synergy #KotlerImpact #eWMS2024

The World Marketing Summit 2024 started this am and will be videocast till Monday early morning Philippine time. The Summit commenced with a keynote address from Professor Philip Kotler, the father of modern marketing. Mauro Porcini, the visionary Global Chief Design Officer of PepsiCo also delivered an inspiring session at WMS 2024 and from many other Global leaders. I have the honor of delivering our “Eco-Intelligence: Leveraging AI for Sustainability Initiatives” research, powered by YouGov . Registration is still on for professional tickets - till Jan 15, 2025. Learning on demand will start Dec 15 and will be on for a month from registration. Register at https://lnkd.in/gzKvfEFw Brought to you by Kotler Impact and Kotler Business School with Synergy Market Research + Strategic Consultancy for the Philippines.

The countdown is on! 3 days to go until the e-WMS 2024! The e-World Marketing Summit (eWMS) 2024 is happening on the global stage – a fully virtual event you won’t want to miss. Happening on December 7, 8:00 AM PST – December 8, 7:59 AM PST, with the theme "Digital Business Transformation and Artificial Intelligence". The event will feature over 150 speakers from around the world, sharing their expertise on the latest trends and innovations. New Update: Video-On-Demand Access! For those who secure Professional access, you will be able to view all talks for up to a month after the event, ensuring you won't miss any of the valuable insights shared by our expert speakers. Don’t miss out – register now to secure your spot and take advantage of this exclusive feature! For more info and to register, visit https://lnkd.in/gSpyFGnC

We are honored to announce that Metrobank has joined the roster of contributors to the inaugural Philippines edition of Dr. Philip Kotler’s Essentials of Modern Marketing (EOMM). This pioneering publication is dedicated to bridging the gap between academia and the corporate world. We are proud to partner with KI in celebrating this milestone and the maiden launch of this influential book. As one of the leading financial institutions in the country, Metrobank’s contribution will offer a unique perspective on how businesses can adapt and thrive in an ever-evolving market. Stay tuned for more exciting announcements! We have limited slots available but participation is still open for this inaugural edition. Be part of this milestone project as the Philippines joins Kotler Impact’s 61st partner globally. Contact us to learn how to be part of this meaningful endeavor. https://lnkd.in/gGEQ6dQh #Synergy #Metrobank #KotlerImpact #marketing #EOMM

Join us in the upcoming e-World Marketing Summit 2024! This incredible event isn’t just a gathering - it’s a call to action for addressing global challenges through the power of innovative marketing. The event will feature over 150+ brilliant minds from across the globe, including Synergy's President and CEO, Ms. Germaine Reyes, sharing insights on this year’s theme: “Hello to Digital Business Transformation and Artificial Intelligence.” For those who secure Professional access, you will be able to view all talks for up to a month after the event, ensuring you won't miss any of the valuable insights shared by our expert speakers.  Let’s connect, collaborate, and create a meaningful impact. Mark your calendars for December 7-8, 2024, and join us! Learn more and register here: https://lnkd.in/gSpyFGnC

Less than a week after the US presidential elections, Synergy – YouGov conducted a research to check on the sentiments of Filipinos last Nov 11-12, 2024. Here’s what we found: 1. The US elections is the top event/concern/issue in their minds at the time. 2. Filipinos shared a wide range of emotions, but on overall, the sentiments were predominantly positive. 3. This year’s US elections may be deemed more impactful to the Philippines than the last election though it is not a strong feeling (only 19% said much more impactful out of the 72%) Ponderables: What role can corporate social responsibility play in reinforcing brand trust during periods of heightened political awareness? As an application in own brand situation: What communication strategies can brands adopt if and when they're faced with varying emotional responses for their efforts in the future, in order to navigate a situation while maintaining consumer loyalty? If you are interested in a presentation of the full report, email us at info@synergy.ph #Synergy #YouGov #consumerinsights #election #USElection2024

This coming December 7 at 8:00 AM PST to December 8 at 7:59 AM PST, the e-World Marketing Summit 2024, a global virtual event with the theme "Digital Business Transformation and Artificial Intelligence," will take place. The event will feature over 150 speakers globally, including top industry leaders from the Philippines: Dr. Donald Lim of DITO CME/Udenna Corporation, Ms. Rosalyn Martinez of Insular Life, Ms. Leah Ayeng of Prestige Quality Paper Products Corporation, and Synergy's President and CEO, Ms. Germaine Reyes. Catch this event to gain insights into digital transformation with AI and emerging technologies and new marketing paradigms that will shape the future! For more information and to register, visit: https://lnkd.in/gSpyFGnC #Synergy #YouGov #KotlerImpact #marketing #ewms2024 #eworldmarketingsummit

We’re excited to announce that Insular Life Assurance Co., Ltd. will be part of the Philippines edition of Dr. Philip Kotler’s book, Essentials of Modern Marketing- Philippines Edition. The EOMM is the first book of its kind featuring local success stories and case studies. Published by Kotler Impact and WMS, both founded by the father of modern marketing, Dr. Philip Kotler, the objective of this book is to bridge the gap between academia and corporate. Synergy is happy to partner with Kotler Impact for this milestone, maiden launch of this book. Through this collaboration with InLife, we aim to share valuable knowledge, empower businesses, and help organizations adapt to the ever-evolving marketing landscape. We have limited slots available but participation is still open for this inaugural edition. Be part of this milestone project as the Philippines joins Kotler Impact’s 61st partner globally. Contact us at seminars@synergy.ph to learn how to be part of this meaningful endeavor. #Synergy #InLife #KotlerImpact #marketing #EOMM

The e-World Marketing Summit is an annual event dedicated to address global challenges through innovative marketing approaches. This virtual event promises to be a gathering of great minds from around the world, and you won't want to miss it. Synergy is the exclusive partner for the e-WMS in the Philippines. Further to this, we are excited to be one of the distinguished speakers at the e-WMS 2024, alongside 150+ speakers from around the globe. The theme for this year is “Hello to Digital Business Transformation and Artificial Intelligence”. The event is scheduled on December 7 at 8:00 AM to December 8 at 7:59 AM PST. Featuring over 150+ distinguished speakers from around the world, the event offers a wealth of knowledge and expertise to inspire and inform attendees. The Philippine speakers include Dr. Donald Lim of DITO CME/Udenna Corporation, Ms. Rosalyn Martinez of Insular Life, Ms. Leah Ayeng of Prestige Quality Paper Products Corporation, and Synergy's President and CEO, Ms. Germaine Reyes. Don't miss out on the opportunity to learn from industry leaders at e-WMS 2024! For more information and to register, please visit the event's website at: https://lnkd.in/gSpyFGnC #Synergy #YouGov #KotlerImpact #marketing #ewms2024 #eworldmarketingsummit