About us

EFU Life is the leading Life and Health Insurer and Family Takaful operator in the private sector of Pakistan. Having started operations in 1992 as the first private sector life insurance company, EFU Life has established itself as a trusted brand name in providing all types of financial planning and protection solutions. At EFU Life, we are committed to fostering a culture and environment that inspires growth, nurtures talent, and empowers individuals to pursue excellence. Our success is a testament to the uncompromising integrity, ethical conduct, and honesty ingrained in our corporate culture. We welcome individuals from diverse backgrounds, beliefs, and professions, as it is our belief that anyone can achieve "Kamal" in their careers. Here's to building a future where financial security and wellbeing are within everyone's reach.

Industry
Insurance
Company size
5,001-10,000 employees
Type
Public Company

Locations

Employees at EFU Life Assurance Ltd.

Updates

  • Your journey towards fitness, health, and mental wellbeing deserves to be celebrated! Share your story to inspire others and be part of #WINSPIRE. Inbox us a video or picture with a message showcasing your story of courage, overcoming a challenge and emerging as a WINNER! Let your story be heard because every win, big or small, is an inspiration for all! End this year with a BIG win with EFU Life WIN! - Winner will be selected on the basis of impact & creativity - Use the hashtag #WINSPIRE to submit your entry - Last date to submit the entry is 30th December 11:59 PM #EFULifeWIN #WinAtLifeTogether #WINSPIRE #Fitness #Nutrition #Mindfulness #Wellness

  • EFU Life proudly celebrates one of its Kamal kay Achievers, Muhammad Faizan, for earning a Gold Medal in Actuarial Science and Risk Management from the Institute of Business Management (IoBM). At EFU Life, we are committed to nurturing talent and empowering our people to excel. This milestone highlights the culture of excellence and ambition that defines our team. Faizan’s hard work and success exemplify what makes EFU Life a true community of Kamal kay Achievers. #KamalKayAchievers #EFULife

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  • EFU Hemayah Takaful recently participated in key industry events, including the 8th International Conference on Islamic Banking & Finance, the World Islamic Finance Forum (WIFF) 2024, and the 44th Imam Ahmed Raza Conference 2024. These events brought together thought leaders, Shari’ah scholars, academics, regulators, and financial experts to explore pivotal topics such as the transformation of the halal economy, innovations in Islamic finance, climate finance, and sustainable growth. EFU Hemayah Takaful’s active participation reflects commitment to advancing Shari’ah-compliant financial systems and fostering the growth of the Islamic finance sector. Institute of Business Management | IBA CEIF | Idara-i-Tahqeeqat-e-Imam Ahmed Raza #EFUHemayah #EFULife #WIFF2024 #ICIBF #Takaful #IslamicFinance #SustainableFinance

  • Healthcare in Pakistan faces significant challenges, with millions deprived of quality medical services due to limited access and rising costs. For many, even basic medical care feels out of reach. This highlights the urgent need to prioritize health coverage as a fundamental right. At EFU Life, we believe healthcare is a right, not a privilege. Through small steps, we can move forward together towards a future where healthcare is accessible to everyone, everywhere.  Our commitment to #SDG3 - Good Health and Well-being, #SDG10 - Reduced Inequalities, and #SDG17 - Partnerships for the Goals is reflected in our integrated wellness ecosystem, reaffirming our unwavering dedication to making quality healthcare accessible for the people of Pakistan. Let’s work together to build a healthier tomorrow, where no one is left behind. #EFULife #HealthCoverageDay #EmpoweringHealth #SDGs #Wellness

  • We are thrilled to announce our partnership with Bykea, a leading ride-hailing and delivery service in Pakistan, as part of the EFU Life WIN wellbeing initiative. This collaboration represents a significant milestone in our journey to inspire healthier, happier, and more fulfilling lives for our clients. Through this partnership, we proudly align with the United Nations Sustainable Development Goals (SDGs), particularly: SDG 3: Promoting health and wellbeing by enabling timely access to essential goods. SDG 8: Supporting economic growth and creating job opportunities. SDG 9: Strengthening service infrastructure with innovative solutions. SDG 11: Contributing to urban sustainability through efficient delivery services. Together, we are driving innovation and empowerment, ensuring that our clients have access to the best solutions at their fingertips. Read more: https://lnkd.in/dCwC-JDZ #EFULife #EFULifeWIN #Bykea #WIN #DeliveryService #Wellbeing #Innovation #Empowerment #SDGs

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  • Redefining talent acquisition with purpose and passion, EFU Life’s Career Rangers are more than recruiters. They combine expertise and intuition to scout exceptional talent. Focused on building bridges between people and possibilities, they champion meaningful careers while shaping EFU Life as an aspirational workplace. Their mission is simple: connect, create, and empower, ensuring every talent selection strengthens careers and the company. Are you ready to build your future with us? #TalentAcquisition #CareerRangers #EFULife

  • EFU Life is pleased to announce its partnership with Ping Up . EFU Life is leading the initiative to strengthen the digital and inclusive ecosystem while addressing the evolving needs of Pakistan’s diverse digital population. This partnership marks a significant step toward enhancing investor well-being, advancing female financial inclusion, and providing holistic financial solutions for the masses. Through the offering of these unique protection products, we aim to secure lives, safeguard investments, and empower individuals with digital financial protection Read more: https://lnkd.in/dwiwJHKA #EFULife #Pingup #FinancialEmpowerment #Inclusive #Digital #Partnership

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  • We were thrilled to sponsor the Karachi Wellness Festival (KWF) this year—an inspiring event that celebrates physical and mental wellness while uniting Pakistan's vibrant wellness community. This was the festival’s third consecutive year, and it continues to grow bigger and better with every passing year! WIN, the wellbeing brand of EFU Life, has recently expanded its holistic approach by introducing Financial Wellbeing (#FinWell) as the fourth key pillar of our wellness ecosystem. In a country where financial literacy is scarce, this wasn’t just a session—it was a promise. A promise to build a future where knowledge empowers individuals, and wellbeing becomes a way of life. Aligned with the United Nations Sustainable Development Goals (SDGs)—from Good Health and Well-being to Quality Education—we remain steadfast in our mission to ensure every Pakistani is insured and living their best life with EFU Life WIN. For the first time ever, we introduced the concept of #FinWell at KWF and hosted a dedicated session in collaboration with our Financial Wellbeing partner, GenMo. The session was an incredible success—a full house! The overwhelming response reaffirmed our belief that financial wellness is a crucial pillar of overall wellbeing and resonated deeply with the community. At EFU Life, we are determined to contribute to initiatives that align with our mission of making Pakistan happy, healthy, and well. Here’s to redefining wellness and fostering connections that inspire healthier, happier lives! #EFULifeWIN #FinWell #KarachiWellnessFestival #SDG3 #FinancialWellbeing #HolisticWellness #CommunityWellness

  • We are pleased to announce our partnership with Waada as the exclusive provider of life, health, and personal accident Takaful solutions. This collaboration reflects our shared commitment to delivering innovative financial protection tailored to Pakistan’s digital-first consumers, while enhancing the customer experience with seamless and cutting-edge solutions Read more: https://lnkd.in/d_6MX7gj #EFULife #Waada #Paternship #FinancialProtection #CustomerExperience

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