iris is fueled by a passion for understanding consumer behaviour— the art and science of knowing your consumers and bringing their stories to life. This is necessary for building great brands, achieving service excellence, and cultivating empathetic leaders connected to the pulse of their consumers. This connection of understanding the consumer language can only be built by digging deep into their needs and desires states.
iris, an acronym for “individual reflections in sync” capturing the essence of its approach to uncovering the mysteries of consumer behaviour by collaborating with great teams. iris is numbers, statistics, insights, and much more. It is the understanding of the heart and mind of the consumer, its evolutionary stages, the journey it has undergone, and where it aspires to go next. iris’ forte lies in its ability to reach the diverse segments of the country, cutting across socio-economic backgrounds, rural and urban populations and linguistic barriers to offer in-depth insights that help evolve the customer experience.
At the helm of iris are Maryam and Huma, the personification of perseverance and unwavering resilience, who built a company embodying integrity, respect, quality service, accountability and empowerment as its core values. Today, iris is a team of dedicated and talented individuals who exemplify the values that laid the foundation of iris.
As iris moves forward to navigate the dynamic landscape of an ever-evolving digital world, it remains steadfast in its commitment to continuous innovation, evolution, and transformation. It will continue to build on the trust its clients have, and remain focused on the truth without compromising authenticity and the quality of service that defines iris.
iris, where customer-affinity is the top most priority!
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Industry
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Market Research
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Company size
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51-200 employees
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Headquarters
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Lahore , Punjab
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Type
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Partnership
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Founded
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1997
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Specialties
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Consumer Insights, Consumer Research, Qualitative Research, Quantitative Research, Social Listening, Mystery Shopping, Brand Engagement, Brand Activations, Merchandising, Socio-Political Polls, Workplace Culture Insights, Service Quality Excellence, , and Service Quality Audits
