Head of SEO

Job description

We are seeking a Head of SEO with at least 10+ years of experience. The ideal candidate will have a strong understanding of SEO strategies & Online Lead Generation, and must have worked in reputable agencies serving US or UK-based clients. This is a fantastic opportunity for a digital marketing professional who thrives in a dynamic and fast-paced environment and has a proven track record of delivering results across various channels.

Key Responsibilities:

• Lead and manage multi-channel digital marketing campaigns with a focus on SEO practices.

• Implement and monitor SEO best practices, ensuring high organic rankings, traffic growth, and content optimization.

• Design and execute email marketing campaigns with a focus on segmentation, personalization, and automation to nurture leads and boost customer engagement.

• Collaborate with cross-functional teams, including content, design, and web development, to align strategies and improve user experiences.

• Analyze performance metrics and use data-driven insights to optimize ongoing campaigns, reporting on ROI and KPIs.

• Stay updated on the latest trends, tools, and technologies in digital marketing, ensuring continuous improvement and innovation in campaign strategies.

Requirements:

• 10+ years of experience in digital marketing, with hands-on expertise in SEO & Lead Generation.

• Proven experience working in reputable agencies, particularly with US or UK-based clients.

• Strong knowledge of Google Analytics, Google Tag Manager, and other analytical tools to track and measure campaign success.

• In-depth understanding of paid media strategies, including campaign setup, optimization, A/B testing, and retargeting techniques.

• Experience in developing and executing on-page and off-page SEO strategies.

• Proficiency in email marketing platforms such as Mailchimp, Klaviyo, or ActiveCampaign.

• Excellent project management skills with the ability to manage multiple campaigns simultaneously.

• Strong communication and leadership skills, capable of working with both internal teams and clients.

Preferred Qualifications:

• Bachelor degree preferable in CS

• Strong analytical skills and ability to translate complex data into actionable insights.

• Experience with content marketing and understanding its role in driving organic growth.