Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com
Key Responsibilities:
Category Growth & Strategy:
Develop and implement a comprehensive strategy to grow the FMCG category, leveraging in-depth market expertise.
Analyze market trends, consumer behavior, and competition to identify opportunities for growth.
Define and execute plans to achieve key category KPIs, including revenue, profitability, and market share.
Key Account & Seller Management:
Build and maintain strong relationships with key accounts and sellers to drive category performance.
Negotiate terms and conditions to optimize category profitability and ensure alignment with business goals.
Provide data-driven insights and actionable recommendations to enhance seller performance.
People Management:
Lead and mentor a team of account managers and category specialists, ensuring alignment with organizational objectives.
Foster a collaborative and high-performance culture focused on accountability and continuous improvement.
Set clear expectations, monitor progress, and provide feedback to drive individual and team success.
Seller Acquisition & Onboarding:
Identify and onboard high-value sellers to expand the FMCG product portfolio.
Develop and execute seller acquisition strategies to ensure category diversity and growth.
Oversee the onboarding process to integrate new sellers seamlessly into the platform.
Commercial Acumen & Pricing:
Design and implement competitive pricing strategies to maximize revenue and profitability.
Monitor and adjust pricing based on market conditions and competitor actions.
Drive initiatives to optimize category P&L and ensure financial sustainability.
Data Analytics & Insights:
Leverage data analytics tools to monitor category performance and inform decision-making.
Provide regular performance reports and insights to senior management.
Use data to identify gaps and opportunities in the category and recommend solutions.
3P Marketplace Management:
Manage third-party (3P) sellers to ensure high-quality offerings and customer satisfaction.
Optimize seller performance through ongoing reviews, support, and engagement.
Collaborate with internal teams to enhance marketplace functionality and user experience.
FMCG Market Expertise:
Stay updated on FMCG industry trends, consumer preferences, and competitive landscape.
Leverage market knowledge to differentiate the category and enhance brand positioning.
Act as a subject matter expert, providing insights and recommendations for category development.
Competitive Analysis & Market Insights:
Conduct in-depth competitive analysis to inform category strategies.
Identify emerging trends and opportunities to maintain a competitive edge.
Use insights to drive innovation and differentiation in the FMCG category.
Cross-Functional Collaboration:
Work closely with marketing, operations, and technology teams to align category goals with business objectives.
Drive initiatives to improve customer experience, streamline processes, and enhance category performance.
Job Requirements:
Minimum 3+ years of experience in key account or category management within the FMCG and eCommerce industry.
Proven expertise in team leadership and people management.
Deep understanding of the FMCG market, including trends, consumer behavior, and competitive dynamics.
Strong commercial acumen with basic experience in managing category P&L.
Proficient in data analytics and insights-driven decision-making.
Expertise in seller acquisition, onboarding, and performance optimization.
Knowledge of marketplace dynamics and 3P seller management.
Exceptional negotiation, communication, and leadership skills.
Agile and adaptable, thriving in a fast-paced, ever-changing environment.
What we offer:
International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth
A platform to learn from Alibaba’s world-leading ecosystem
Rigorous training and exposure in team management, leadership, business analytics, and operations
An opportunity to train the next generation of business leaders in the ‘tech’ industry
Competitive salary and incentive package
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development, Project Management, and Sales
Industries
Technology, Information and Media and IT Services and IT Consulting
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