Live sport is must-have content. But can streaming platforms turn sports viewers into loyal, long-term subscribers? Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #WorldpanelEntertainmentOnDemand #sports #USA #StreamingMarket
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Sports fuel Q4 2024 US streaming surge. Worldpanel's latest Entertainment on Demand (EoD) data on the US streaming market shows that sports content was the biggest driver of subscriptions in Q4 2024, with streaming reaching almost 100% market share. Live events, not discounts, are driving growth, but loyalty to video streaming services is not guaranteed. Sports fuel Q4 of 2024 US streaming surge. Findings show that streaming grew less than 1% in Q4 of 2024, but now it reaches 96%, or 125 million, US households, and the stacking of paid video streaming services remains at the same level. On average, US households subscribe to 4.1 paid video streaming services, which hasn't changed since the previous quarter. The market is currently relatively stable. Worldpanel's EoD research reveals the following behaviors and outcomes within the VoD market in Q4 2024: 1. Paid, ad-free streaming (SVoD) has stopped its decline, while free, ad-supported streaming (FAST) declined in Q4 after a year of consecutive growth. For the first time in 2024, SVoD as a category grew (+2% q-o-q) rather than shrinking. Growth in the SVoD category was driven by ESPN+, Hulu, Peacock and Paramount+. Weekly FAST users, however, declined by 1% quarter-on-quarter. 2. Live events, not discounts, drive growth. Despite Cyber Monday discounts, paid ad-supported streaming grew only 1% in Q4. Sport is driving streaming growth in Q4, driving subscriptions to Prime Video, ESPN+, Netflix and Peacock. 3. Entertaining content is not enough to maintain platform dominance. The top 3 titles cited as most enjoyed in Q4 2024 include 'Yellowstone' (Peacock), followed by 'The Lincoln Lawyer' (Netflix) and 'The Penguin' (Max). However, these were not the biggest 'growers' in Q4. Prime Video, Paramount+ and Tubi saw the largest absolute subscriber growth in Q4. Sport is driving streaming subscriptions, but there are concerns about viewer and subscriber loyalty. The fastest growing streaming services in Q4 were ESPN+ and Prime Video. Football (NFL) was the #3 most cited content driving subscriptions to Prime Video, which has invested in its NFL coverage in recent years. The #1 title driving acquisition for the service in the quarter was Jake Paul vs. Mike Tyson on Netflix. Sports streaming is becoming a decisive factor in the market. Platforms need to allocate sports rights among themselves, and subscribers need time to change their habits and choose streaming over cable, which has been their primary choice for decades. But sports streaming looks promising and could become an important source of revenue for everyone, from small companies to market giants. Let me know what you think in the comments. You can find a link to the full article in the first comment under this post. Follow my profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. #SzymonKarbowski #StreamVX #WorldpanelEntertainmentOnDemand #sports #USA #StreamingMarket