Third What

New project: https://lnkd.in/d5vqNXCW We’re excited to share our latest strategic rebranding for Slowhop.com – Central Europe's premier marketplace for unique holidays. As the leading platform specializing in strictly curated agrotourism and sustainable tourism experiences, Slowhop connects conscious travelers with extraordinary destinations. The challenge: Help an established market leader align their visual communication with their position while preserving the authentic character that made them the go-to platform for unique stays. Our solution delivered measurable impact: 1—Developed a cohesive visual system that merges heritage travel elements with contemporary design 2—Created a scalable identity that works across all business touchpoints 3—Strengthened brand recognition in the competitive travel market The result? A brand identity that not only organizes and elevates Slowhop's communication but also reinforces their position as the trusted destination for conscious travelers seeking genuine, sustainable experiences. Great to see how this work is already supporting Slowhop's continued market growth and helping them maintain their leadership in sustainable tourism.

New case study: https://lnkd.in/d8UQdzqJ Veer, a lounge furniture manufacturer specialising in sofas and modular sofa systems, formerly trading as Adriana Furniture. We've rebranded the company from the ground up with a new philosophy, name and full identity (verbal and visual). Veer was founded on a family tradition, built upon three decades of furniture craftsmanship. A history initiated by the father, a master craftsman and businessman, has been passed down to the daughter - a visionary and innovator. The philosophy of Veer reflects the idea of a sanctuary, a retreat from the outside world, from the hustle and bustle and worries. The relaxation that the furniture aims to provide is an experience of detachment towards bliss, carefreeness, immersion in a soothing state of well-being, drifting amongst the clouds. Veer, a 180-degree turn, symbolises the experience of one who uses perfect furniture, whilst simultaneously viewing reality as a space for change, elevating it to a higher level. What were the objectives? 1.—To develop a positioning strategy distancing a new brand from the old one, and focusing on a new audience and markets. 2.—To design a new brand name and language supporting the positioning strategy and evoking a positive emotional response from the new audience. 3.—To design a comprehensive visual identity that supports the new positioning strategy and attracts fresh audiences to the brand.

New project: https://lnkd.in/dT8jXvDi Exact x Forestall Group is a leading global provider of quality control solutions. As one of the largest companies of its kind in Europe, ExFG, with 7,000 employees across 1,000 manufacturing facilities worldwide (spanning 13 countries from Portugal to China), helps several industries avoid production failures. We elevated the brand image to better represent the global scope of operations of a behemoth of a company, with consistent communication around the notion of prevention, with leading slogan 'Quality is the ultimate prevention'. Our over year-long partnership included Brand Audit + Marketing Analysis, Verbal Design + Communication, Visual Identity, UX architecture, UI design & corporate portal development. The audit, followed by analysis and marketing strategy, took several months and included four brands. It resulted in presenting two recommended architecture scenarios for the Group's brand portfolio, along with a positioning strategy and additional recommendations. The 'x' shape forms the core of the identity, serving as its focal point. The logomark, consisting of four bidirectional arrows, symbolises a dynamic focus on critical action points. This design reinforces the concept of targeted actions with global impact. More than just a symbol, the 'x' sets boundaries, embodying ExFG's control over operations. It represents a system where everything functions within predefined parameters, ensuring streamlined, efficient work in the safest possible environment—free from surprises or complications, which is the domain of a quality control provider.

Industry excellence recognized: Our client Wazdan just claimed "Casino / Slots Developer of the Year" on the SBC global stage. 🏆 This prestigious award speaks volumes about their commitment to innovation, but it also underscores the impact of strategic branding. In just 9 months since their rebrand, we've seen how a refreshed, cohesive brand identity has amplified their market presence, reinforced player trust, and sharpened their competitive edge. In the fast-paced gaming industry, a strong brand isn't just an asset—it's a catalyst for growth and recognition. Seeing a client's vision come to life and gain global accolades is truly rewarding. Here's to pushing boundaries and setting new standards in the gaming world!

New team member: Patrycja Stefaniak With over six years of education in Art Direction and Production Management in London, and hands-on experience with over 200 projects, Patrycja expertly executes branding processes, regardless of scale. By leveraging her expertise, she not only secures results but also fortifies relationships with clients and leading professionals within the industry.

Meet the team: Kuba Góra, Graphic Designer Kuba is an emerging talent in the world of design, with a unique sense and deep understanding of visual communication. His curiosity and open-mindedness make him an incredibly versatile specialist, possessing a rich palette of skills and a natural inclination for creating brands with individual character.

Meet the team: Rokas Sutkaitis, Senior Graphic Designer Rokas is one of the most prominent figures in the Lithuanian design landscape. A creative director, researcher, book author, whose visual eloquence surpasses most of today's design standards. He works for both commercial and cultural clients, elevating their status with impeccable and unparalleled image building.

Meet the team: Natalia Bilska, Senior Graphic Designer Natalia is an industry veteran with over 15 years of expertise in graphic design for brand building. She specialises in creating visual identities that are almost edgy yet elegant, portraying companies as self-conscious and confident. Natalia perfectly balances mass appeal with high art, designing brands to be both accessible and profound.

Meet the team: Mariusz Ruciński, Brand Image Strategist + Verbal Designer Mariusz is a leading industry expert in brand communication with nearly 20 years of experience. He sets unparalleled standards for verbal design, captivating audiences with his experimental storytelling and emotionally persuasive sales writing.

Meet the team: Grzegorz Derlukiewicz, CEO Grzegorz is one of the most experienced individuals in the branding industry, with over 15 years of experience effectively leading boutique studios. Thanks to his analytical skills and deep respect for designers, he can bring out the most extraordinary results for his clients.