Zeropark

🔎 In an era where consumer privacy expectations are at an all-time high, brands must rethink their advertising strategies. While hyper-personalization remains valuable, transparency and compliance have become non-negotiable. Modern consumers expect clear communication on how their data is used, and brands that fail to meet these expectations risk losing trust and market share. Compliance is no longer just about avoiding fines—it’s a strategic investment in sustainable, long-term customer relationships. 👉 At Zeropark, we have developed a compliance verification and control system that ensures safe, efficient, and regulation-compliant audience targeting. By prioritizing transparency, we help brands navigate the evolving digital landscape while maintaining consumer confidence.

👉 Understanding where buyers are in their journey and which platforms they prefer is becoming increasingly challenging for marketers. With fragmented consumer touchpoints and shifting behaviors, structuring a seamless experience is no easy task. The modern buyer’s journey is no longer linear—it consists of multiple needs, various interactions, and evolving expectations. That’s why a dynamic, omnichannel strategy is essential. Meeting customers where they are, rather than expecting them to follow a predefined path, allows brands to nurture leads effectively and build lasting engagement. Are you adapting your strategy to this new reality? 💡 #commercemedia #performancemarketing

📢 Our Zeropark commerce media experts are heading to #eTail Palm Springs 2025! Dominik Wilk and Munish Dayal will be on-site, ready to talk about performance marketing solutions—whether you prefer a self-serve approach to campaign management or a fully managed service optimized for your ideal CPA. Let’s connect and explore how commerce media can drive real results for your brand!

🔎 Omnichannel is the key to modern commerce. With consumers navigating an increasingly complex buyer journey, a seamless, multi-touchpoint approach is no longer optional—it’s essential. 💡 In 2025, e-commerce sales funnels are becoming more elongated, with users moving fluidly between stages. Brands need to maintain visibility throughout the entire journey, not just at select touchpoints. 📈 The consideration stage is growing in value, with more brands recognizing its importance in driving conversions. In fact, 37% of marketers say that content aimed at this stage delivers the most value—up from just 24% in 2022. Our partners who have embraced the commerce media ecosystem are able to: ✔️ Cover their entire customer journey ✔️ Drive new leads ✔️ Boost brand awareness And the best part? They do it without relying on cookies or external data. To stay ahead, brands must engage consumers where they already are—whether it's search, online retailers, or social platforms. The future of advertising is omnichannel. #consumerinsights #commercemedia

💡 The way businesses advertise is changing. In 2025, the same ad placements are driving both B2B and B2C decisions, from sponsored content to influencer marketing. B2B buying journeys are now nonlinear, mirroring consumer behavior, with decision-makers engaging in problem identification, solution exploration, and supplier selection—just like B2C shoppers. With commerce media evolving, advertisers must rethink their strategies. Reaching both business and consumer audiences effectively requires a performance-driven approach. Are you adapting to this shift? Let’s talk. #consumerinsights #commercemedia

💡 Consumers today expect tailored experiences and are becoming less tolerant of irrelevant ads. With increasing privacy regulations and the decline of third-party cookies, many marketers anticipated challenges in audience targeting. However, the shift has reinforced the demand for more precise and effective advertising strategies. 👉 Key Consumer Trends: • Security builds trust – Consumers now expect advertisers to target them efficiently while respecting their privacy. • Personalization is essential – First- and zero-party data allow brands to understand user intent and deliver relevant offers. • Declining frustration with targeted ads – Only 32% of US consumers report being annoyed by search-based ads, down from 41% in 2019. The future of advertising lies in data-driven personalization, ensuring that consumers receive relevant content while maintaining control over their privacy. Brands that adapt to this shift will be better positioned to meet evolving consumer expectations. #marketingtrends #digitalmarketing

🔍 Are Customer Reviews Losing Their Impact? For years, consumer reviews have been a key factor in online purchases. But with 90% of consumers believing they've read a fake review, trust in traditional rating systems is fading. Instead of relying solely on 5-star reviews, consumers are shifting their focus toward influencer recommendations and thought leaders they trust. Brands are also adapting, as organic recommendations and omnichannel marketing strategies become the new gold standard for building credibility. So, what’s next? 👉 Brands need to balance customer reviews with authentic, organic endorsements to drive trust. 💬 What influences your buying decisions the most—customer reviews or influencer recommendations? Let us know in the comments! 👇 #commercemedia #marketinginsights

👉 How to advertise to baby boomers? In 2025 baby boomers embrace social media platforms, harnessing their possibilities like no other generation before. As this group is better positioned financially than Gen Z representatives, their purchases have the potential to be more frequent and of much higher value.   💡 Baby boomers are increasing their presence on social media, and intensifying purchases based on online recommendations. #consumerinsights #commercemedia

🎯 Zeropark is heading to Affiliate Summit West 2025! Meet us in Las Vegas, February 3-5, where we’ll be representing our commerce media platform built to drive performance and help brands scale. Find us at Booths #1115 & #1113 or stop by Forum Room 104 to connect with our team. See you there!

🌟 Help us shape the tomorrow of monetization! Let's Redefine Commerce Media! 🌟 Are you a Content Publisher or Media Owner? Join our project! We're launching an exciting research group to better understand your challenges, workflows, and opportunities. Use your experience to shape the future of our platform, making a real difference in how commerce media evolves. 💡 Why should you participate? • To drive impactful innovation • To help craft tools and features of tomorrow • Receive a special reward as a token of our appreciation 🌍 Ready to make your mark? Sign up for a call today with our team! https://lnkd.in/d3ctQ84T #commercemedia #commercecontent #publishers