Web Analytics Consultant

Role: Web Analytics Technical Consultant

Location: Warsaw, Poland (1-2 days in a week)

Employment Type: Contract 

Job Description:-

Roles & Responsibilities:

·       Implement and configure server-side tracking using GTM, GCP, Cloud Run, Load Balancers, SSL, DNS, Kubernetes, Github, GA4, Meta CAPI, TikTok API, Pinterest and many more.

·       Implementation, maintenance, and change support for the Server side GTM containers.

·       Migrate existing tags from a client-side GTM setup to a server-side environment based on the available Server-side tags.

·       Support reporting and management APIs of Google products Ad platforms and social media platforms.

·       Test and validate data flow and tracking accuracy.

·       Provide documentation and training to our team on managing and updating the server-side tracking setup.

·       Advises the business unit on project related improvement options.

·       Design and plan a Google Cloud Platform GCP solution architecture and visibility on the Cloud run application functionalities and resources.

·       Google Cloud Platform certified professional with experience in core Google Cloud Platform services.

·       Analyze, manage and optimize technical business processes using cloud platform architecture.

·       Server-side tagging sGTM activities and deployment of new tags in sGTM.

·       Support teams to understand and resolve the queries of GA360 GTM360 and other products in Google.

·       Expertise in GA360 integration with other tools in GMP and other downstream systems.

·       Conduct performance audits of a website implementation and configuration of GA4GTM enterprise.

·       Support reporting and management APIs of Google products Ad platforms and social media platforms.

·       Implement advanced event tracking and enhanced ecommerce tracking to capture and analyze user interactions and conversions.

·       Good understanding of different data privacy laws such as GDPR, CCPA, AMA, and LGPD.

·       Implement and manage cross-domain tracking and tracking across different platforms such as mobile apps or third-party sites.

Requirements:

·       Proven experience in setting up server-side tracking with GTM, GCP, Cloud Run, SSL, DNS, Github, GA4, Meta CAPI, and more.

·       In-depth knowledge of Server-side Google Tag Manager Implementation and critical privacy regulations and best practices in data collection.

·       Excellent problem-solving skills and attention to detail.

·       Ability to work independently and meet project deadlines.

·       Good communication skills both written and verbal.

·       Candidate should have knowledge of SQL JavaScript and HTML.

·       Strong understanding of web technologies and analytics tracking principles.

·       Design implement and manage server-side tagging solutions.

·       Ensure accurate data collection and transmission to various analytics and marketing platforms.

·       Collaborate with frontend developers to integrate server-side tags with client-side applications.

·       Monitor and audit data collection processes to ensure data accuracy and integrity.

·       Troubleshoot and resolve issues related to data discrepancies and tag malfunctions.

·       Implement data validation and error-handling mechanisms.

·       Optimize server-side tagging processes to minimize latency and improve website performance.

·       Analyze and enhance the efficiency of data collection and transmission methods.

·       Ensure tagging solutions comply with data privacy regulations eg. GDPR CCPA.

·       Implement security measures to protect data collected through server-side tags.

·       Stay updated on industry standards and best practices for data security and privacy.

·       Generate reports and insights based on data collected through server-side tags.

·       Use analytics tools to measure the effectiveness of tagging strategies and make data-driven recommendations.

·       Continuously monitor and improve tagging performance based on analytical findings.