Google Play Commerce
A commerce platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play - all built on top of our trusted and secure platform.
New to monetizing your app or game?
Scale and optimize your business
Optimize your pricing and subscriptions, and navigate the complexities of a global business.
Boost your revenue with Play Commerce
Discover the latest monetization tools and features.
Run price experiments for in-app products
Test price points and optimize for local purchasing power at scale, right from Play Console.
Selling subscriptions on Google Play
Learn about the subscription capabilities giving you more flexibility and control for growing and retaining subscribers.
Buyer access
Connect with hundreds of millions of buyers worldwide.
Our extensive payment method library also enables local payment methods like eWallets and offline payment methods such as cash.
190+
markets with credit or debit cards.
165+
direct carrier billing options in 60+ markets, covering 1B+ active devices.
1.2M
locations to buy gift cards or top up Play balances across 30 markets.
300+
local payment methods in 60+ markets.
Monetization tools
Optimize your monetization strategy with tools to increase buyer conversion, engagement, retention and more.
Acquisition / Conversion
Engagement / Retention
Insights / Growth
Tax & compliance support
Meet tax and regulatory obligations for local and international markets.
Trusted & secure purchases
Provide trusted and safe ways to pay for your digital products and content, with fraud and abuse prevention tools, plus monitoring support.
Play Pass
Premier subscription service for enhancing your monetization strategy and giving you access to users in 90+ markets.
Play Points
Global rewards program driving engagement with over 220 million members in 30+ markets.
Play Media Experience
Supporting apps offering video, audio, or books build best in class user experiences through deep product integrations.
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Design a hybrid monetization strategy to create more options for more users
Watch video -
Increase conversion of target users to subscribers with these paywall strategies
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CyberLink increased revenue with Google Play subscriptions
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Beelinguapp finds success with subscriptions
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MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play
Learn more
Signs and signals of sub-optimal monetization
Learn how to identify patterns in your data to identify opportunities to grow your business
How to win as a subscription business
Learn how to find the right combination of offering and price
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers and win them back if they leave
Find success with Google Play
Publish your apps and games to users around the world and grow your business on Google Play