Creator Science

Jay Clouse
Creator Science

Creator Science gives you an edge as a content creator. Creating content has never been easier, but breaking through the noise gets more difficult every day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and that's where this show comes in. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. This isn't your typical interview podcast – this show is a classroom, and our guests are the professors. Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

  1. Jonny Miller – $800,000+ from six cohorts of his signature course

    12 NOV

    Jonny Miller – $800,000+ from six cohorts of his signature course

    Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. → Join Nervous System Mastery Full transcript and show notes Jonny's Website / Twitter / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    57 min
  2. ChefPK – How this YouTuber makes merch people actually buy

    5 NOV

    ChefPK – How this YouTuber makes merch people actually buy

    Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products. At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue. In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality. Full transcript and show notes Chef PK's Website / Twitter / Instagram / YouTube *** TIMESTAMPS (00:00) What Happens When an Anime Chef Makes Merch? (01:05) ChefPK’s Product Rundown (02:11) Revenue Breakdown (03:37) Evolving from Channel to Business (07:07) Using Patreon as a YouTuber (13:09) Evolving from Channel to Business II (16:30) Figuring Out How to Make a Physical Product (19:56) Figuring Out What Your Audience Really Wants (24:32) Why You Should Sponsor Your Own Videos (28:50) Evolving from Channel to Business III (35:13) CCN Framework for Product Development (38:27) Getting Over Limiting Beliefs (40:02) Time and Cost of Product Development (42:54) Balancing Running Your Channel and Building a Business (45:52) Evolving from Channel to Business IV (47:31) The Advice You Need to Hear *** RECOMMENDED NEXT EPISODE → #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    55 min
  3. Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

    29 OCT

    Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

    Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community. Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person. In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly. → Listen to my first episode with Ryan → Join The Lab Full transcript and show notes Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) → #206: How I’d approach hosting in-person events *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    1h 1m
5
out of 5
42 Ratings

About

Creator Science gives you an edge as a content creator. Creating content has never been easier, but breaking through the noise gets more difficult every day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and that's where this show comes in. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. This isn't your typical interview podcast – this show is a classroom, and our guests are the professors. Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

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