The Most Effective Brands of 2024

Marketing effectiveness topped the charts this year. The most popular marketing articles and podcasts of 2024 centered on marketing fundamentals, effectiveness studies, and evidence-based strategies.

Elena, Angela, and Rob analyze which brands demonstrated marketing effectiveness principles in 2024 and saw results. From Uber Eats' consistent TV strategy to Elf Beauty's physical availability dominance, learn what separated winning brands from the rest. Plus, discover why one luxury automotive brand's dramatic repositioning might be the year's biggest marketing misstep. Yep, we’re talking about Jaguar.

Topics covered:

• [02:00] US progress in marketing effectiveness
• [06:00] How Uber Eats gained market share through TV
• [10:00] Elf Beauty's path to billion-dollar success
• [14:00] Liquid Death's earned media strategy
• [18:00] Why physical availability still matters
• [29:00] The risks of abandoning brand heritage
• [36:00] Most memorable ads of 2024 

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