Veja como você pode cativar clientes e aumentar a retenção com métodos inovadores.

Most importantly, pay close attention to what the client is conveying to you. Understanding their current situation will guide you in determining how to assist them and which customization will be most beneficial at that moment. This will enable you to dedicate more time to what truly makes a difference for them, making them feel special. Everyone appreciates being heard.

Go beyond interactions and think relationships. Building rapport is great, but engaging by active listening, being empathetic and helpful will not only create an exceptional interaction but set the stage for subsequent interactions. A sustainable relationship will lead to a mutually beneficial dynamic. Think about long-term relational behaviors, even during short-term interactions. This will affect you positively and create opportunities down the line.

In my experience, customers return to a brand that provides genuine value. This value is created through delivering exceptional experiences, personalizing product and service offerings, and continuously listening to customer feedback.

This is not complicated, years ago when running a large Loyalty team, we started with touch points. There are number of varying statistics, one of those is 10 touch points annually. Develop a cadence, create a different message for each touch point. An example would be anything of value you can share with your customer, free upgrades, new or enhanced products. These are always appreciated even if the customer doesn't take advantage, they know you care and value the relationship. Informational or educational touch points, upcoming reminders and so on. I am in the process of building this with my current company. If you are of the mindset to not only create loyalty, but to expand after you land this is the road map. Utilize the omni channel

Proactive customer engagement means having a system in place to engage with customers throughout the customer journey in a proactive manner – before problems, needs, or changes arise. From onboarding to retention – all stages require some level of proactivity and it's customer success' job to do it.

Ser pró-ativo é condição mandatória se quiser também que seu cliente seja pró-ativo com você e te antecipe necessidades, projetos e metas. Fazer parte da estratégia do seu cliente é questão de sobrevivência.

Engage customers proactively through net promoter score, retention feedback call backs, live sessions, personal to person feedback and all these will give you a deeper understanding of how customers feel about your product/service and what needs to be improved thereby giving you more opportunities to further your clientele and retain customers.

Think of this community as a big family. Join their conversations, offer helpful advice, and answer their questions. By being involved, you show that you care about their experiences and value their feedback. This helps you understand their needs better and tailor your services. Creating a family-like atmosphere makes everyone feel connected and appreciated.

To build a community, you need to be a part of it. That means, you believe in the same values, you mingle with those who belong to the community and you take active interest in growing the culture.

To put in simply, there are a wealth of free resources and collaborative organizations (eg. Customer Success Collective Slack) that you can easily find freely offered advice...don't be shy to ask; as much as this world has changed over the last few years, there will always be people who want to help people.

While I believe creating a community is a great way to make contact with customers and get some wonderful feedback and marketing tools to build the business and strengthen the business' reputation, it is also import to realize the possible slipery slope. Unfortunately there are those customers that see these areas as opportunity to discredit or bring down the business opportunity. If they are not handled the right way, then your community becomes a gripe session that even the most loyal of customers will latch onto resulting in the complete opposite of the purpose of creating the community. If someone just wants to take down the business for their own pleasure or to help another business, this can be the opportunity they are looking for.

Focus on fostering a sense of belonging by creating online communities where customers can interact, share experiences, and support each other. This strengthens brand loyalty.

Exclusivity, the state of being exclusive, or allowing limited access, has two uses. It can mean "only available to one group," like when a sports sponsor gets a deal with exclusivity, meaning only that brand will be worn by a team.

Reward customers for bringing you more customers too! We all know that customers telling other customers about you is the best way to get qualified leads - be sure to reward them for it!

My caution on this section is straight forward: be prepared to provide VIP treatment, but do not indiscriminately offer it - if the folks you offer it to find out that this is a common offer, you're done!

Customer retention is greatly enhanced by offering exclusivity, making customers feel valued and special. Providing exclusive deals, early access to new products, or members-only content can significantly boost loyalty. Personalizing these offers based on customer preferences and purchase history makes them even more impactful. Additionally, creating a VIP program with unique benefits and rewards for your most loyal customers fosters a sense of belonging and appreciation. Celebrating milestones such as anniversaries with exclusive offers further strengthens relationships. By offering exclusivity, businesses can deepen customer engagement, enhance loyalty, and turn satisfied customers into enthusiastic brand advocates.

Customers love to be treated with a certain air of exclusivity and if they will feel like being a VIP if you make an effort to offer exclusivity! Bringing up an early access to exclusive offers will most often turn even an undecided customer to develop and maintain their loyalty to your brand and results in longterm relationship. Dedicated members-only sales or even extending loyalty club offers certainly ups the anté in customers towards feeling like they belong to a special elite group! This is a great plus for your brand!

Innovation shouldn't stop with your products or services; it should extend to your customer retention strategies as well. Always be on the lookout for new technologies or trends that can enhance the customer experience.

Innovation can come from anywhere. Even if you change how the phone is answered shows an effort to not be boring or predictable, and that helps the customer feel important. Just like running the same "SPECIAL" for 6 months can make the customer not feel valued. Innovation is not just about technology, it is about how the business is trying to be fresh and filling the customer needs. Providing better service and presentation to the customer builds the loyalty from the customer and loyalty is the one thing that will build business faster and stronger than almost any other avenue of marketing.

We are all customers in various markets, so utilise those experiences to transform your own segment. Borrowing these ideas means they will be recognisable to your clients quickly, and it’s common to see companies competing in the same way year in year out. Issue a familiar point of difference and vary the campaigns to engage and delight the customer.

Nunca devemos nos limitar aos serviços e produtos que temos na prateleira para oferecer soluções aos nossos clientes. Devemos sempre manter a mente aberta flexível para novas oportunidades. Muitas vezes o que um cliente deseja atenderá toda a sua carteira.

Aim to continuously innovate products and services by leveraging customer insights and market trends. This ensures to meet evolving customer needs and stay ahead of the competition.

Creating a culture of feedback starts with training our teams to be prepared to receive it. We hear lots of talk about teaching people how to deliver feedback but accepting it graciously is a tremendous skill that lots of people don’t have naturally. Our teams need us to train them to be prepared, after all, we train them on the technical aspects of their roles, we’d never dream of putting a barista on the coffee machine without training, but do we focus enough on the human skills? The “soft” skills? Not in my mind, and that should begin at the recruitment stage.

Don’t just collect feedback but deliver a listening strategy across your company so that you can bring all points of feedback together, analyze it (AI is great for this) and then share with the relevant teams to determine your next projects to action on. Feedback is great but if you do not do anything with it, it is a waste of time.

Whenever speaking to a long term customer ensure to actively seek feedback and make to close the loop. Letting them know what has been done with the feedback is key. When speaking to newer customers actively seeking feedback is a great way to build trust. It shows you are open to improving the product or service and take them serious. If their feedback is implemented by your organization, use it as a reason to celebrate their role in improving the product.

Regularly gathering feedback through surveys, reviews, and direct interactions helps to understand customer satisfaction and areas for improvement. Use this information to enhance offerings.

Solicited customer feedback is feedback that a company has actively asked for or tried to obtain. For example, customer feedback surveys, comment cards, NPS reviews surveys, customer interviews, and focus groups typically produce or generate solicited feedback.

The highly competitive Retail markets industry requires updated skilled retention methods for ensuring that customers stay 'brand loyal'! Towards that end, constant innovation in varied customer retention practices, technological advanced and pro-active participation with customers is crucial. Customers made to feel like VIP stays your long-term customer with brand loyalty etched onto their 'MEMORY' !

Conheça seu cliente. Seu cliente é casado ? Solteiro? Tem filhos ? Que idade ? Qual a data de aniversário ? Qual o time ? Conhecer o cliente faz com que você gere mais conexão e ele se sinta importante e na hora de fechar determinado negócio ele vai lembrar de você que o conhece além do produto que ele precisa.