Veja como você pode criar um plano de aprendizado personalizado para sua estratégia de marketing B2B, educação continuada.

Here's a simple way to assess the needs of your personal learning plan for B2B marketing. 1. pull job postings for the companies you would like to work with. 2. Look for the skills and experiences they want you to have. 3. Track the commonality between each listing. 4. Create a list and order by priority. Example: You pull 10 job posts. All of them mention email marketing. I would make email marketing number one on the list. if you have questions about the process feel free to send me a message and Id be happy to answer any questions.

To design a personalized learning plan, start by assessing your specific needs in B2B marketing. Reflect on areas where you seek improvement or expansion, such as digital marketing trends, strategic leadership, or customer-centric approaches. In my journey, I identified a need to enhance my leadership skills and deepen my understanding of marketing strategies, which led me to pursue the Kellogg course and the Transformational Leadership course from George Washington University (GWU)

The first step is to assess your current skills and identify areas for improvement. This helps in understanding where you need to focus your learning efforts. I start by conducting a self-assessment and seeking feedback from colleagues and mentors to identify gaps in my knowledge and skills. Tools like LinkedIn Skills Assessments or a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can help you understand your professional development needs.

Start by thoroughly evaluating your B2B marketing needs and challenges. This could involve surveying your sales team to identify common objections they face, analyzing customer feedback, or conducting market research to understand industry trends. For example, you might discover that potential clients are struggling to understand the full value proposition of your software-as-a-service offering. This assessment helps pinpoint areas for improvement in your marketing strategy.

B2B marketing requires a broad and evolving skill set to adapt to changing market demands. However, some specific skills may be underdeveloped or missing, reducing the effectiveness of strategies and campaigns. So, the first steps is to identify ‘what you know’ and ‘what you don’t’ on a certain scale. You can rate each specific skill on a 0-10 scale. Start prioritizing your learning plan according to this. Track your progress.

Once you've assessed your needs, set clear, measurable goals. For instance, my goal in enrolling in the Kellogg course was to gain advanced insights into marketing strategy, while my aim with the Transformational Leadership course was to develop effective leadership techniques. These goals not only helped me focus on the content but also aligned with my professional growth objectives

Establish clear, measurable objectives for your B2B marketing efforts. Use the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, aim to increase qualified leads by 25% in the next quarter or boost engagement rates on LinkedIn by 15% within six months. These concrete goals provide direction and allow you to track progress effectively.

Setting clear, achievable goals is crucial for your personalized learning plan in B2B marketing. Start by defining what you want to accomplish, whether it's mastering a new digital tool, understanding advanced analytics, or enhancing your content strategy. Break these overarching goals into smaller, actionable steps with specific deadlines. This structured approach helps maintain focus and motivation, allowing you to track your progress and adjust the plan as needed. Align your learning objectives with your career aspirations to ensure that each goal contributes to your professional growth and the effectiveness of your marketing efforts.

Clear goals give your learning direction and purpose. • Solution: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your continuing education. For example, your goal might be to "Increase revenue and sales by 25% in the next six months through brand awareness strategies."

Select the resources that will help you achieve your learning goals. These can include online courses, webinars, books, podcasts, and industry conferences. I rely on various resources like Coursera for structured courses, industry blogs for the latest trends, and podcasts for expert insights. HubSpot Academy offers free certifications on various aspects of marketing, which can be an excellent resource for deepening your knowledge. Platforms like Udemy and LinkedIn Learning also provide comprehensive courses on specialized topics.

Selecting the right resources is crucial. I chose a mix of structured and unstructured learning opportunities. The Kellogg course provided a structured curriculum with expert-led sessions, while the Marketing Masterclass with Thomas Barta offered a dynamic, practical approach. Additionally, during my sabbatical, I explored Gen AI and ChatGPT independently, which was an unstructured yet invaluable learning experience

Select the most appropriate tools, platforms, and content types to reach your B2B audience. This might include investing in a robust CRM system, leveraging industry-specific social media platforms like LinkedIn, or creating in-depth whitepapers and case studies. For example, if your assessment reveals that potential clients value detailed product information, you might allocate resources to developing comprehensive product guides and comparison tools.

The right resources can make or break your learning experience. • Solution: Research and select high-quality learning materials that support your goals and preferred learning style. This could include online courses, workshops, books, webinars, podcasts, or industry publications. Don't overload yourself; focus on a few resources that will provide the most value.

I appreciate the emphasis on consistency and realism in scheduling. However, I'd suggest a more flexible approach. Instead of rigid daily or weekly blocks, consider a modular learning plan that adapts to the dynamic nature of marketing. Incorporate micro-learning opportunities, like podcasts during commutes or quick video tutorials between tasks. Align learning modules with upcoming projects or campaigns for immediate application. Also, factor in industry events and peer learning sessions. This adaptive approach maintains consistency while accommodating unpredictable demands, ensuring continuous skill development without overwhelming busy professionals.

Establish a learning schedule that fits your routine. Balance structured coursework with time for self-study and exploration. For example, I allocated specific hours each week for my Kellogg course and set aside additional time for unstructured learning, like exploring new technologies. This balance ensured I stayed on track while integrating new knowledge into my daily schedule. I set aside additionally time to read , to catchup on the latest and greatest happening in my field through select Substack newsletters, Linkedin articles and also books that I regularly read (both on Kindle and actual books)

Designing a structured schedule is essential to effectively manage your learning plan. Allocate specific times each week dedicated to various aspects of B2B marketing education, balancing between theoretical study and practical application. Incorporate a mix of formats, such as online courses, webinars, and hands-on projects, ensuring that you cover different learning styles and keep engagement high. Regularly review and adjust your schedule based on progress and any emerging interests or challenges. This disciplined approach ensures that you stay on track and consistently build on your knowledge, integrating new skills into your marketing strategy.

Consistency is essential for effective learning. • Solution: Block out dedicated time in your schedule for learning. Treat it like any other important appointment. Set realistic goals for how much time you'll dedicate each week or month. Consider your peak productivity times and schedule your learning sessions accordingly.

Regularly tracking your progress helps in staying motivated and adjusting your plan as needed. I used a combination of self-assessment and feedback from my courses to gauge my progress. By setting milestones and reviewing them periodically, I was able to make necessary adjustments to my learning strategy and ensure alignment with my goals. Be realistic while assigning goals based on your personal stage in life and your career demands. Getting intentional about learning helps!

Implement systems to monitor and measure the effectiveness of your B2B marketing efforts. Use analytics tools to track key performance indicators (KPIs) such as website traffic, lead conversion rates, and engagement metrics. Regularly review these metrics and compare them against your set goals. For instance, you might use Google Analytics to track how many visitors from your email campaigns convert into leads, allowing you to refine your email marketing strategy.

Monitoring your progress can help boost your motivation and help you stay on track. Solution: Create a simple system to track your learning activities and milestones. This could be a spreadsheet, a journal, or a project management tool. Regularly evaluate your improvements and acknowledge your accomplishments. If you're falling behind, adjust your schedule or resources as needed.

The ultimate goal of continuing education is to apply what you’ve learned in real-world scenarios. Seek opportunities to implement new skills and knowledge in your daily work. After completing a course on data analytics, I applied my new skills by conducting a detailed analysis of our marketing campaigns, leading to more informed decision-making and improved results. A marketer who learns about the latest SEO techniques should apply them to their company's website and track the impact on search rankings and traffic over time.

Learning is most effective when you apply it to real-world scenarios. • Solution: Look for opportunities to implement what you've learned in your own B2B marketing efforts. Experiment with new strategies, test different tactics and analyze the results. This will solidify your understanding and allow you to see the impact of your learning firsthand.

• Networking: Connect with other B2B marketers through online communities, forums, or industry events. Share knowledge, make inquiries, and learn from their experiences. • Mentorship: Look for a mentor who can offer guidance, encouragement, and feedback on your learning journey. • Flexibility: Be open to adjusting your plan as your needs and goals evolve. The B2B marketing landscape is constantly changing, so your learning should too. By taking a proactive and personalized approach to your B2B marketing continuing education, you can stay ahead of the curve, sharpen your skills, and drive better results for your business. Remember, learning is an investment in your future success.

I would add extra points which are very important: 1- Practical Application - Work Projects: Apply new skills to your work projects. - Case Studies: Analyze case studies to understand different strategies and their outcomes. - Simulations: Participate in simulations or role-playing exercises. 2- Tools and Techniques: - Learning Management Systems (LMS): Platforms like Coursera, LinkedIn Learning, or Udacity can be highly beneficial. - Mind Mapping: Use tools like MindMeister to organize your learning path visually. - Project Management Tools: Use Trello or Asana to manage your learning schedule and tasks.