Como você pode criar lealdade à marca com os buscadores de adrenalina por meio do marketing experiencial?

Adrenaline seeker here! 🙋🏻♀️🎢👻 It's like asking myself this question, however this process is no different than learning about a certain audience! Start with this: —Conduct 3-5 interviews - Learn about why they love the thrills and adrenaline! - Learn about what makes the experience the way it is without losing excitement! - Learn about what makes them lose interest! —Map what you see are similarities and differences you see in each individuals. —Constantly learn! To the third point, feedback is king! When you receive feedback whether good or bad, its a sign where you might want to improve the experience!

Let's say you're a ketchup brand looking to set your footprint in the highly competitive market - Organize a Community BBQ! Here's WHY; - COMMUNITY is one the greatest metrics to measure a brand's success and loyalty - You're not SELLING anything, yet your product is being consumed - Get a little creative! Have some sculptures and artifacts made out of your ketchup sachets with positive notes all around - Engage with people there, you're one of them! Reminding them of fond memories would trigger their subconscious buying behavior seeing your product on the shelves next time they're out grocery shopping, taking them back to their Happy Place which you would've created as an experience! :)

Can you imagine an escape room where the moderator gave you answers? Or a rollercoaster that kept pausing in the middle of the ride? Talk about an adrenaline killer. When thinking about an experience, think: - Escape Rooms: You have a time limit to "escape"; its immersive with props; it's a puzzle. - Rollercoasters: The ride is 2–3 minutes; it starts out slow and the moment the drop hits, it leaves you screaming throughout the ride. - Puzzle Boxes: No time limit, yet full of riddles; there are kid friendly to expert levels. All have similarities like: - It leaves you entertained without thinking - Urgency, as in pressed in time - It makes you feel empowered when one completes the entire course. "I conquered X!"

"Hey Jon! Would you ever ride on the Silver Bullet?" My little brother leaves. Bummer. However its a different story when I ask several of my designer friends who are thrillseekers. Here I'm talking about relatability, though I empathize with my brother on his distastes for rollercoasters, with friends that love it we talk about our: - Favorite rides. - Least favorite rides. - What rides we'd love to go on. The list goes on. Relatability hits on the level of nostalgia, like a "once upon a time when were college students"; it hits on memories; it most certainly hits on the feels. With such stories like the one I described above, how will you create a brand and/or experience for an adrenaline seeker?

GoPro is a brand that effectively creates brand loyalty with adrenaline seekers through experiential marketing by integrating its brand story. GoPro's campaign strategy revolves around empowering individuals to capture and share their thrilling adventures through their rugged, high-quality action cameras. By showcasing real-life adrenaline-pumping moments captured by GoPro users, the brand not only reinforces its dedication to extreme sports and adventure but also establishes a strong emotional connection with its target audience. This integration of the brand story resonates with adrenaline seekers, driving brand loyalty as they associate GoPro with their own exhilarating experiences.

Imagine if a person isn't an adrenaline junkie, and they want to feel what its like to FEEL your experience. Remember what I talked about relatability? Consider incorporating: - Photo shares - Personal stories - Video of the experience

Here's the catch the audience mentioned is "adrenaline seekers, a segment that craves excitement, novelty, and challenge?" As the copy suggests they seek "novelty" so a one off experience won't cut it they need continuous doses of experiences and novelty otherwise they will move on to the next IT thing.. Apple manages to keep tech or creative seekers hooked by new launches - before their boredom point hits!

Become the brand your target consumer is, then everything will start to align and loyalty will be natural extension of this relationship.

To create brand loyalty with adrenaline seekers, treat it like a thrilling adventure. Craft immersive experiences, personalized offers, and exclusive access. Fuel their enthusiasm with gamified challenges and engage through social media. Partner with like-minded brands, tell captivating stories and build a passionate community. Always seek feedback, be eco-conscious, educate, and reward their loyalty. Make them feel like valued members of your adventure club!