Como você pode acompanhar as últimas plataformas de publicidade digital?

In order to learn new digital advertising platforms, I would suggest to try using them yourself. Set up small ads with a low budget and see what happens. This way, you'll learn how they work firsthand. Also, join online groups where people talk about digital marketing. Watching webinars, taking online courses, or attending workshops can teach you a lot too. By doing and learning this way, you'll get a real feel for how to use these platforms well in your own marketing.

Keeping up with the latest digital advertising platforms is crucial for staying competitive and maximizing your advertising efforts. Here are some strategies to help you stay informed about the newest developments in the digital advertising space: Subscribe to Industry Newsletters Follow Industry Blogs Attend Conferences and Webinars Engage in Online Communities Utilize Google Alerts Monitor Competitors

Para estar al tanto de las últimas plataformas de publicidad digital, una estrategia efectiva es seguir a los líderes de la industria. Identifica expertos y líderes de opinión en marketing digital en plataformas como LinkedIn, Twitter y blogs especializados. Sus publicaciones y comentarios ofrecen valiosas percepciones sobre las últimas tendencias y tecnologías emergentes. Asistir a conferencias y webinars de la industria también es clave. Estos eventos suelen presentar nuevas plataformas y herramientas, y proporcionan la oportunidad de aprender de profesionales destacados. Además, participa en comunidades en línea y foros especializados donde los expertos comparten experiencias y recomiendan nuevas plataformas.

If you're interested in affiliate platforms and a brand looking to launch on one, sign up for an account as an affiliate (this will require you to have details you can register with as an affiliate, if not, ask the network to give you access, if they're interested in your business, they'll happily give you one). Play around with the platform as a publisher - remember this is the experience the companies you want to promote you will have. Rate them for how intuitive they are (believe me, affiliate platforms are not), their UX and the online advice they offer to guide you. Looking at these platforms from the other side of the fence also lets you 'walk a mile' in a publisher's shoes, which is invaluable if you want to build good relationships.

Beyond Following Leaders... - Following leaders? Yes, but don't just mirror them. - Leaders often trailblaze, but innovation isn't one-size-fits-all. - Question the relevance of their strategies to your unique context. - Seek emerging voices and unconventional platforms for fresh perspectives. - Balance trend-following with your authentic approach. In digital advertising, sometimes the real gems are found off the beaten path. Pro-tip: Do what they do, not what they say!

Make it a point to test and experiment every new update from digital advertising platform as long as it aligns with your business goals and budget limitations Usually adverting platforms reward advertisers who test their new features in some way, since we are helping their algorithm get data on the performance of their new update. I have personally seen this happen in Facebook ads when i went with Dynamic creatives in my campaigns and got great results from it. Sometimes the feature itself ca be a very helpful one and we might have not know it's benefits for a long time until we use it ourselves or hear from others

Experiment, yes, but with a twist. Don't follow every trend. - Testing every new platform can be a resource drain. - Instead, select based on strategic alignment with your brand. - Use data, not just industry buzz, to guide your choices. - Sometimes, the best move is to refine existing successful strategies. In digital advertising, smart testing often trumps widespread experimentation. It's quality over quantity.

To stay abreast of the latest digital advertising platforms, it’s crucial to regularly experiment and test. This hands-on approach allows you to understand the nuances of each platform, from audience behavior to ad performance. Testing different ad formats, targeting strategies, and creative elements provides valuable insights and data, enabling you to optimize campaigns for better results. It's also a proactive way to discover new features or algorithm changes that could impact your advertising effectiveness.

I prioritize joining vibrant communities and networking with industry peers. These connections offer invaluable insights and collaborative opportunities, ensuring I not only keep pace with emerging trends but also contribute to and shape the ever-evolving landscape of digital strategy. Embrace the power of networks and communities to fuel your journey in the realm of marketing innovation.

Whenever they launch new functionalities, most platform will produce announcement materials that often include blog posts or video tutorials explaining the main features and provide situations where they can be used. Keep up with the platforms main communication channels (blogs, newsletter, social media) and proactively scroll through the content they put out once in a while!

One thing I've found helpful is to try new things, consider various areas of the tools and platforms that you haven't checked before and you might find out new tricks and features that you've previously missed. By taking online courses to learn and grow, you'll also see what others are doing and find ways to improve.

The fact is, feeling "behind" if you work in eCommerce or tech is normal. Why? Let me give an example. Let's look at the Shopify ecosystem. There are new product updates being shipped all the time. If not by Shopify, then by any one of the countless app partners within the Shopify ecosystem. Then you've got Apple, Google, Yahoo, etc. releasing new updates and requirements that impact your ads, or emails, etc. There's SO much to stay on top of that, in my experience at least, you never really feel like you've reached peak knowledge. The biggest piece of advice I can give is to follow industry leaders, attend relevant conferences and events, and use the free learning resources offered online.

We all know multiple ways to stay updated about the digital advertising trends like following the leaders, subscribing to newsletters and podcasts, reading up blogs but one thing that's often not discussed or talked about is being part of a global brand or agency who have multi-million dollars media spends and have partnerships with almost all the advertising platforms - Google, Meta, etc If you are part of such organization, it drastically helps you seek more knowledge directly from SMEs of these advertising platforms - to the extent of features which are still in beta state. These advertising platforms often reach out to global agencies for testing out new features, new strategies. This can definitely help you stay ahead in the curve.

Revamping the Approach to Digital Advertising: - Consider your audience's digital habits. Are they really on the latest platforms? - Focus on ROI. New doesn't always mean effective. - Balance digital trends with traditional methods. Old-school can still resonate. - Watch for platform saturation. Early adoption has its perks. - Prioritize privacy and ethics in your advertising choices. It's not just about keeping up; it's about making informed, strategic choices in digital advertising.

Be pragmatic! Make a simple analysis of your AS IS / TO BE advertising strategy It means: 1) analyse what data and identity is key to your business : prospects are your main focus of growth ? Then anonymous users are key to you, therefore data and identity strategies for that kind of consumers should be investigated in detail. 2) understand what channels are your main value drivers for your company: social ? SEM ? Display ? Video ? E-commerce ? App? With this “data in - data out “ simple structure you will be able to prioritise what new tactics should be implemented next year and in which order