Como você pode programar suas postagens de mídia social de forma mais eficaz?

Choosing the right platform - not only depends on the audience but also you (if you are a creator or marketer) specialise in a platform which suits you. For example: if writing is your strong suit then choose Twitter and LinkedIn. If videos and visuals are your strong suit then choose YouTube, Instagram and TikTok - as a primary platform. The best way is to rely on strong suit.

Scheduling social media posts effectively is crucial for maintaining a consistent online presence. Here's a concise approach: -Content Calendar -Use Scheduling Tools -Data-Driven Timing -Batch Content Creation -Engagement Monitoring -Regular Evaluation Effective social media scheduling involves planning, using tools, timing posts for maximum impact, batch content creation, active engagement, and ongoing analysis. This approach ensures a streamlined and impactful social media presence.

While scheduling is helpful, remember to also engage with your audience in real-time by responding to comments, messages, and mentions.

Content Calendar: Create a content calendar outlining what and when you'll post. This helps maintain consistency and plan. Know Your Audience: Understand when your target audience is most active on each platform. Schedule posts during those times for higher engagement. Use Scheduling Tools: Utilize social media management tools like Buffer, Hootsuite, or Later to schedule posts across multiple platforms in advance.

Inorder to schedule my social media posts effectively on Facebook, I usually follow these steps: 1. Create Content Calendar:Will Plan my posts in advance using a content calendar. 2. Using Facebook's Publishing Tools allows to schedule posts for a future date and time. 3. Optimal Posting Times: Will Consider target audience's demographics and time zones. 4. Consistency:Maintaining a consistent posting schedule. 5. Variety of Content 6. Use Scheduling Tools:Consider using third-party scheduling tools like Buffer, Hootsuite, or Sprout Social. 7. Will Monitor and Respond even when posts are scheduled, stay engaged with your audience. 8. Adapt and Analyze:Review the performance of my scheduled posts using Facebook Insights

Choose repeating “buckets” for your content calendar to make the curation process faster. For instance, each Tuesday, share a blog; Friday, a quote or question for engagement. Keep buckets general you can be flexible while maintaining consistency. You’ll be able to batch content quickly!

Use a project management tool like Trello or Notion to create your content calendar. They make it easy to organise content and manage the creation process, and seamlessly get client approval.

I believe one should plan a content calendar, use a good effective scheduling tool like HubSpot, also one should consider peak engagement times, and then tailor content for each platform, monitor and adjust the strategy throughout.

Hubspot, Monday, Trello, or even Asana. Project management tools exist for a reason! Social media management is more than just posting and creating copies for your account(s). It's all about tracking and scheduling, so a content calendar will go a long way to make your content purposefully and organically worth of grow by social media platforms.

A content calendar is vital to your social media management. Having a consistent schedule and clear tone for content will allow you to better analyze your metrics and help your business in the future. You should outline your content in advance and then create your calendar to align with your weekly/monthly/quarterly plan.

Now many social media offer built-in planning which makes it easy to plan your posts. Facebook and Instagram can be planned in Meta, LinkedIn directly in the post by clicking the clock.

I've used several scheduling tools, but by far my favorite is SmarterQueue! It's a smaller company, but they are constantly adding features that make my job easier and they actively seek feedback on what to improve. Some of my favorite features so far: adding "snippets" to any post, easily customizing captions for each platform in one place, the ability to schedule evergreen content and reuse visuals and images easily.

Sometimes, less is more. Social media platforms like Instagram let you know the times when your audience is more active; this allows you to simply schedule you posts during those time slots, and usually, social media platforms already have that feature available so you can cut costs efficiently by saving some money on a third-party app.

Another great scheduling and publishing tool worth checking out is Agorapulse. Full disclosure: I work at Agorapulse. BUT, that being said, I use Agorapulse regularly for publishing posts on LinkedIn, IG, and Facebook for my personal accounts, and IMO it's waay more intuitive than some of the options that I have tried in the past. It's the only one that I actually stuck with for longer than a week or two because it's simple to use, and it works.

My favorite scheduling tool is Loomly. It isn’t free, but well worth the small cost. Loomly will give you suggestions for trending events or prompts to inspire creativity, and allows customization for each platform while you schedule. Plus, it gives hints for the best times and days to schedule content. Together, these features help busy business owners and marketers streamline social media posting and ensure it’s in tip top shape.

A great idea is to ask your ideal clients when they mainly visit the social media (weekday, time of day). Answers may vary, but if you ask 6-8 clients, patterns may occur.

To tie into the point above, most scheduling tools (I use Hootsuite) offer post insights - one metric being the days and times your network is most active on each platform.

Review your post insights regularly can give you an idea on the most optimal times to post your content. Understanding who your audience is and creating an “audience character” can help you get an idea of what your consumers day to day looks like, and the times they may be using social media. Using tools like Hootsuite allows you to schedule posts at recommended times lots without having to manually post at specific times.

Be sure to repurpose your content, too. If you’ve used a video, for example, transform that video into a carousel, then a long-form text post. It’s not always about creating new content. This will also allow you to get an understanding of the types of content your audience likes to see and engage with.

Each platform speaks to different audiences and different behaviors. Consider customizing content per platform. For example, if you hosted or attended an event, plan for a multi-pronged social content strategy before, during and after: * Short video stories on Instagram & Facebook * Longer Reels on Instagram & Facebook * Multi-image posts on LinkedIn, IG & FB * LIVE video where it can be syndicated * Long video clips on YouTube * Slidedeck on SlideShare, Presi and other * Promotional and Follow-up summery blog posts Twitter can offer selected duplicate posts where it fits. Don't forget hashtags! Remember, cater your content to the platforms where your audience is online.

Knowing your metrics is key to improving your performance. I would also recommend keeping an eye on the current events and how your content corresponds to them. There are horror stories of poorly timed social media posts that were prescheduled.

Keeping a close eye on analytics is absolutely essential. It’s like having a GPS for navigating the social media landscape. Tracking metrics like engagement rates, click-through rates etc will help you refine your content approach, fine-tune posting schedules and deliver what the audience wants.

This is where the work starts. After scheduling and publishing your content, you must ensure that you are monitoring the post once it goes live and engaging with the audience as the interact with your content. As your pre-scheduled post’s publish, you should be reviewing the metrics of your post’s, helping you determine whether or not your overall strategy is working or if you need to adjust to increase your performance.

A practical way to do this is scheduling say a month's worth of content in advance but conducting a weekly check every Friday of the content set to come out the following week. This could also be a daily check if that works for you. Why? This ensures you know what is coming out, you're ready to engage and can make last minute adjustments to posts depending on trends and current affairs.

Post timing is important but it’s not everything. If you had a post that should have succeeded, but didn’t, try rescheduling it. If it fails a second time, the timing isn’t the issue. Also remember that some posts can’t be scheduled. If you have a great idea you’re sitting on waiting for the perfect moment…push it when the perfect moment arrives, not when there’s a hole in the calendar.

Hello, my fellow social media enthusiasts! I've got some valuable insights to share. Consistency is the linchpin; it fosters trust and ensures your audience keeps coming back for more. To achieve this, delve deep into analytics to truly understand your audience's behavior. Focus your efforts on the platforms where your audience thrives. Each platform has its unique nuances, and targeting the right ones can significantly impact your success. And here's a game-changer: leverage the power of scheduling tools such as Buffer, Hootsuite, and Later. These digital companions will help you plan and automate your posts, freeing up your time for more creative endeavors like crafting engaging captions and engaging with your audience in real-time.

Repurpose and reap the rewards! Recycling isn't just good for the planet; it's fantastic for your content strategy too. I recently put this to the test by sharing a piece I wrote for a client. The first time around, it reached an impressive 22k impressions, sparking insightful conversations and connecting us with valuable professionals. Fast forward 6 months, and I decided to give it another go. Guess what? The same piece garnered 17k impressions, continuing to engage our audience and even bringing in new leads. The takeaway? Don't let your exceptional content fade away after its initial appearance. Repurpose it strategically, breathe new life into it, and watch as it continues to create waves of impact.

Goals and seasonal trends; let them inspire your social shares. At the top of every quarter, if you have a product, service or experience you wish to promote then plan your social media content around that specific launch. That way, you’re priming yourself (and your audience) for an exciting upcoming event or offer. This can be fun! It also creates some specificity around the content (the theme, topic, tone, etc) and over time a natural flow and rhythm to your social media content on an annual basis. And if you factor in the wider seasonal trends too, such as holidays (Thanksgiving/Christmas/New Years etc) and sales and deals (Black Friday/Cyber Monday/ Summer Deals etc) your social media content will be perceived as timely and relevant.

AB testing is your friend. This means posting different versions of the same content or posting the same content at different times to assess performance in your research stage. This allows you to see what works best for your audience. This strategy works particularly well on TikTok which is a high discoverability tool showing your content to a new pool with every post.