Como você pode usar o storytelling para superar estereótipos em sua área?

Eu acredito que quando você não conta sua história, alguém vai contá-la, em uma versão que seja de seu próprio interesse. Por isso é tão importante que sejamos os protagonistas neste processo. Quando você conta para as pessoas quem você é, os seus desafios, aprendizados e conquistas, você dá a oportunidade de as pessoas conhecerem a sua verdade. Isso permite que as pessoas se surpreendam e que quebrem estereótipos e preconceitos, especialmente se você possui ascendência étnica e cultural em grupos subjugados socialmente.

In a world where stereotypes can cast shadows on our individuality, storytelling becomes a beacon of light. Picture this: your unique journey, woven into the narrative fabric, challenging biases. Share the moments that shaped you, the hurdles you won over, and the victories that defy expectations. Let your audience not just hear your story but walk in your shoes, feel your struggles, and celebrate your successes. It's not just about breaking stereotypes; it's about creating a personal connection that transcends assumptions. Your narrative isn't just a story; it's an invitation for others to see and recognize the person behind the professional.

Storytelling is like a flashlight in a dark room. It doesn't change what's there, but it helps us see things we couldn't before. In our field, stories give names and faces to the numbers and facts. They show us the 'who' behind the 'what.' And when we know the 'who,' it's harder to hold onto stereotypes. Because here's the thing: Stereotypes are the lazy brain's way of filing people away into boxes. But stories? They're the brain's way of realizing maybe we need a new filing system.

Leverage storytelling to challenge stereotypes in your field by sharing personal narratives that defy preconceptions. Highlight instances where you or others have broken the mold, emphasizing diverse perspectives and accomplishments. Craft stories that humanize individuals, transcending stereotypes and fostering a deeper understanding of the multifaceted nature of your profession. Storytelling has the power to reshape perceptions, allowing audiences to connect with the real, nuanced experiences that counter prevailing stereotypes.

Storytelling matters because it's a powerful way to convey ideas, emotions, and experiences, creating a connection between people. It engages and captivates, making information more memorable and relatable. Stories have the ability to inspire, entertain, and communicate complex concepts in a way that resonates with the audience.

Stories are all around us. The best way is to increase your observation skills and remember instances. What I do is as soon as something unique or impactful happens, I make a note of it. Or if any random thought comes I pen it down. This has helped me in collecting stories.

Eu gosto muito da metodologia Storybrand, trazida no livro homônimo do best-seller Donald Miller. Ela colocar você no centro de uma jornada na qual escolhas conscientes fazem a diferença no rumo dos fatos. Por exemplo, escolher fazer um concurso público ou investir na carreira corporativa? Neste modelo de narrativa, você se reconecta com suas motivações, sonhos, medos e desafios vividos ao longo de sua vida. E são exatamente estes momentos que conectam você a outras pessoas que se identificarão com sua história. Contar a sua história para as pessoas é honrar quem você é e abrir espaço para que outros possam conhecê-lo na essência.

The most effective way of finding my story and help others as well as asking them to journal! Guided journals with questions are a fun and easy way to reflect on your experience and when you look back on your journal entries you can see the evolution of yourself as a person too. Knowing yourself is the biggest asset any person can have- taking the time to getting to know yourself via journaling can not only help you to evolve as a human being but you will gems you can utilize as you develop your personal brand!

Find your story ?! Hmmmm.... It's Easy actually :) Just think about what you can share, some funny story of you, or entertainment story, or some good experience or life experience. Thing about this and you will see the way.

Saw something funny? That's a story. Learned something new? That's a story. Met someone quirky? That's a story. I think you get the gist. A story is simply a way of encapsulating a lesson, thought or process so that other people find it easier to understand your point. Use stories from every context: wild and crazy experiences or everyday events. Your audience will thank you.

O tom que você dá à sua história está diretamente relacionado à sua capacidade de organizar sua narrativa. Existem formas de fazer isso. Você pode utilizar o método STAR (Situação - Tarefa - Ação - Resultado) e, também, a jornada do herói (muito conhecida no Cinema e na Literatura. Em ambos os modelos você tem a chance de contextualizar a audiência, destacar exemplos práticos do que você precisou fazer para resolver o desafio ou problema, descrever as ações deste processo e, finalmente, compartilhar o resultado com outras pessoas.

In my experience, keep it interesting, and add some jokes if can. Keep to the point and don't go war away and wrong way in your story. Of course, you can try different styles and you will find the style of storytelling that will fit you.

How to Enhance Narrative Appeal In addition to the STAR method, consider infusing your stories with sensory details and vivid imagery. Engage your audience's senses by describing the sights, sounds, and emotions within each stage of the narrative. This not only captivates their attention but also forges a stronger connection. Furthermore, injecting a touch of suspense or surprise can heighten interest. Craft your stories in a way that leaves your audience eager to discover the resolution. By blending the STAR method with sensory richness and an element of anticipation, you create a narrative tapestry that not only informs but also deeply resonates with your audience.

Crea imágenes mentales en tu audiencia. Imagina que estás en frente de una persona de carne y hueso, no miles, piensa en una. Cuéntale lo que disparo que te pusieras en acción para salir de un punto A y llegar a un punto B. P Que hace que deba escuchar tu historia, porque le va a ser útil? Muéstrale las herramientas que encontraste en el camino, que te ayudan a acortar el camino. Incluye personas, cosas, lugares que fueron importantes y te acompañan e inspiran a conseguir tu punto B. Cuáles fueron los desafíos a los que te enfrentaste, los momentos en que quisiste renunciar…. Y por último cuéntale si llegaste al punto B o si te diste cuenta de camino y todo lo que aprendiste para ahorrar la curva de aprendizaje de quien te escucha.

O cérebro consegue gerar várias possibilidades a partir de um mesmo ponto de partida. Essas possibilidades podem ser exploradas, avaliadas e selecionadas de acordo com critérios de relevância, viabilidade ou originalidade. Segundo Albert Einstein, "a mente que se abre a uma nova ideia jamais voltará ao seu tamanho original"

LinkedIn gives you so many options - from pictures, text, video, comments the options are endless- how to deliver as honestly as you can- whatever that may be for you. The second strategy is to really engage with your audience, if someone makes an effort to leave a comment thank them- make your stories an interactive experience vs a monologue.

Um Geschichten glaubhaft zu vermitteln, ist es notwendig die eigene Tonalität ins Digitale zu transportieren. Das was uns einzigartig macht, ist das Zusammenspiel von verbalen und nonverbalen Signalen. Ein pauschales Rezept gibt es dafür nicht. Viel wichtiger ist es, die Content-Strategie mit der eigenen Persönlichkeit geschickt zu verknüpfen, um die gewünschte Wirkung zu erzielen. Dabei überwiegt - wie immer - das WIE etwas erzählt wird über dem WAS erzählt wird.

Engaging your audience goes beyond just the delivery of stories—it's about creating an immersive experience. Consider incorporating sensory elements, like vivid descriptions that appeal to sight, sound, or touch. Introduce an element of surprise or suspense to keep your audience hooked. Craft your narrative with strategic pauses, allowing your listeners to absorb and reflect on key points. By appealing to their emotions and senses, you not only convey information but also leave a lasting impact, making your stories more resonant and unforgettable.

Deja de pensar que se trata de ti y lo bien que te ves, se trata de amar a tu audiencia tanto que te preocupas por prepararte y hacer todo lo que esté de tu lado para ser comprendido/a.

O cérebro consegue integrar as diferentes possibilidades geradas em uma solução final, que seja coerente, consistente e satisfatória. Essa solução pode ser refinada, aprimorada ou modificada ao longo do processo criativo, de acordo com o feedback recebido ou as mudanças nas circunstâncias. Segundo Theodore Levitt, "a criatividade é pensar coisas novas. A inovação é fazer coisas novas"

One way to ensure your story is right for you is to record yourself or practice in a room facing a wall. Sometimes when we write it it does make sense but when we practice it out loud, it is fuzzy. Practice makes improvements in this case.

Building a storytelling culture goes beyond seeking feedback. Encourage a reciprocal exchange by creating a community where individuals can share their own narratives. Foster an environment where storytelling is not just a skill to be honed but a collective experience. Initiate storytelling circles or forums where people can openly express their stories, creating a dynamic space for learning and connection. This communal approach not only enhances individual storytelling abilities but also nurtures a culture where everyone's unique narrative contributes to the collective wisdom, fostering a rich tapestry of shared experiences.

Cuéntala muchas veces, observa si quien te escucha se distrae en algún momento, busca captar la atención usando gatillos mentales que generan confianza. Por ejemplo, la conversación, la sorpresa, las pruebas… etc Asegúrate de contarla muchas veces para no dudar de tu mensaje.

Mastery of executive storytelling demands continual refinement through multi-sourced feedback. Peer panels can offer constructive criticism on content and delivery. Mentors illuminate blindspots, enhance emotional IQ, and spotlight growth areas. Even target audiences provide insight into receptivity through real-time reactions. Additionally, record practice sessions to self-audit areas to fortify. Survey colleagues on strengths and developmental opportunities. By iterating on storytelling through candid feedback, essential qualities crystalize - authenticity, likability, and presence. This measured vulnerability, connecting with audiences and forging foundational understanding, proves more than polished words.

Reach out directly to a few respected mentors, colleagues or clients from underrepresented groups in your field, explain that you're working on stories to break down limiting stereotypes, and ask if they'd be willing to offer their honest feedback. Send them a draft, and ask clarifying questions - What resonated with their own experiences, what felt inauthentic, did any parts reinforce unhelpful stereotypes. Be prepared for critical feedback, and don't get defensive, reflect on their input, and let it guide you in reworking the stories to speak to lived experiences, iterate based on feedback until the stories effectively challenge stereotypes through authenticity.

Depending on your audience, you will adapt the story. The more you try to tell different stories, than more, you will have experience and you will sharpen your skills for better and better. Take time and trust the progress and feedback.

La mejor forma de adaptar tus historias es conociendo a tu audiencia. Se trata de respetar el tiempo de la otra persona y darle algo tan valioso e importante, que quiera ir a compartir eso que le hizo sentido con alguien más y ponerlo en acción en su vida.

Get clarity on the specific stereotypes you want to challenge, so you can shape your stories accordingly, if the stereotype is that people in your field are unsociable, focus your stories on collaborations and teamwork, if there's a perception that your work lacks creativity, highlight moments of innovation and imagination. Adapt terminology, context, and framing while keeping the core story intact. Vary the formats of your stories - from written profiles to speeches to visual media, adapt your delivery and medium to maximize impact and understanding. Update your stories over time as stereotypes evolve, what was accepted 10 years ago may not fly today, the key is remaining flexible and open to change. Adapt, don't just adopt.

Los grandes líderes a lo largo de la historia siempre han sabido adaptar sus mensajes al público que los iba a recibir, por lo tanto te recomiendo que utilices referencias y palabras que sean conocidas para las personas a las cuales te dirijas.

An executive's storytelling agility seals the deal. Nimble narrative tailoring clarifies complex messages, resonating with diverse audiences. Adapt tone, cadence and length to format, whetting their appetite for your leadership. Spotlight shared challenges to build camaraderie. With investors, emphasize returns quantifying strategic visions. For media interviews, vulnerable insights feed curiosity. Job search conversations warrant tactical analysis of milestones positioning you as the foremost growth driver. This message pivoting proves communication and emotional intelligence mastery, indispensably separating strong leaders.

The #1 mistake people make when telling a story is spend too much time on the lead up. Instead, start IN the story immediately capturing attention of the reader or the listener. You can share “leading up” details after and only if they’re truly necessary.

In copywriting, stories are our secret weapon. Stories engage emotions and make information unforgettable. This storytelling creates compelling, inclusive copy that resonates. Copywriters can use storytelling to showcase diverse characters and experiences, defying stereotypes and emphasizing individuality. To do this effectively, -Avoid generalizations. -Be respectful and authentic. -Use unique characters to break stereotypes. -Focus on individual stories, not group identity.

É comprovado cientificamente que os seres humanos gostam de histórias, pois as histórias envolvem e cativam as pessoas. O storytelling tem o poder de conectar pessoas por meio de narrativas criativas e bem estruturadas que despertam emoções e identificação. Entre seus usos mais comuns, posso destacar no personal branding, que reúne técnicas para aperfeiçoar a narrativa de sua jornada profissional, mas também é recomendada para contar histórias de marcas e produtos. Quem não resiste a uma boa história?

He podido advertir que muchas veces las historias quedan más en la mente que el explicarlo en modo lección. Por ejemplo, cuando yo estudie dentro de mi carrera el derecho registral, notarial y saneamiento, para mi eran unos cursos más; sin embargo, conforme iba escuchando y advirtiendo la problemática de las personas con sus inmuebles, me iba inclinando más por esa especialización, veía que podía ayudar a más personas desde mi experiencia, ya sea solucionando sus problemas legales o ya sea mediante la asesoría legal o la prevención en la docencia o charlas gratuitas.