Como você decide quando passar da validação para o dimensionamento?

Based on my experience, the most effective approach is to establish an achievable metric that is quantifiable rather than reliant on subjective outcomes. This metric could take the form of a numerical value, such as the number of new users acquired, subscriptions or products sold, or the frequency of service usage. Any measurable objective would suffice. Once this goal has been established, the next step is to determine a timeline for achieving it, such as the end of the year, the end of a quarter, or another specific timeframe. This timeline not only helps to ensure a successful implementation but also provides a solid foundation for the subsequent phases.

My personal principle is to avoid guessing and instead ask questions. Do not be afraid or too proud to ask dumb questions. Sometimes, founders or executives may let their pride obstruct them and prevent them from seeking authentic feedback from their customers. However, I firmly believe in asking as many "dumb" questions as necessary. This approach allows our agency to create exceptional products because we prioritize certainty over appearing knowledgeable. By allowing feedback and data to steer the growth process, we can remain on course and produce the desired results. Moreover, involving customers in decision-making establishes a strong sense of community, culture, and connection with our consumer base.

It is best to be as objective as possible when it comes to decision making about features or future of the product/ business. I know, as creators of it and executors of idea it is hard being impartial to it. But at the end of the day you are there to serve a greater good of the community. Your product and service are there to solve a problem not stroke personal egos. It is great to be passionate but do not get strung up on a certain aspect of it. What becomes the best and most scalable version of a business and a product is its adaptability and integration into larger community. That happens when its dynamic enough and easy enough to use to satisfy the needs of many not select few.

I found that it is helpful to start by being honest with yourself first. It is easy to get married to an idea because you put so much work into it. It is best to conduct thorough and well-rounded research before pursuing a product or service, especially if you are entering a market that is over saturated with similar products or services. Just because you think it is a great idea doesn't mean other people share that vision.

When you have a solid MVP it's time to move from validation to scaling. A solid MVP is a beta version of your product that actually works, is available for purchase, has the bundle of functionality that is able to generate feedback from your customers. Anything else is not an MVP, but a description of an MVP. So, beware.