How do you locate top Trade Shows?

1 Define your objectives

Before you start searching for trade shows, you need to have a clear idea of what you want to achieve by attending them. Do you want to generate leads, increase brand awareness, launch a new product, or meet new partners? Your objectives will guide your criteria for selecting trade shows, such as the size, location, theme, audience, and cost of the event.

2 Research online sources

One of the easiest ways to find trade shows is to use online directories, databases, and platforms that list upcoming events in various industries and locations. Some examples are Trade Show News Network, EventsEye, 10times, and Expo Database. You can filter your search by keywords, categories, dates, and regions to narrow down your options. You can also check the websites of trade associations, publications, and influencers in your niche to see if they recommend or sponsor any trade shows.

3 Evaluate the quality

Once you have a list of potential trade shows, you need to assess their quality and relevance for your business. You can do this by looking at the event's website, brochure, and social media to get an idea of the agenda, speakers, exhibitors, and attendees. You can also check the reviews and testimonials from previous participants to see if they were satisfied with the event. Additionally, you can contact the organizers and ask them for more information about the trade show's goals, format, and benefits.

4 Compare the costs and benefits

The final step is to compare the costs and benefits of attending different trade shows and decide which ones are worth your time and money. You need to consider the direct costs of registration, travel, accommodation, and booth rental, as well as the indirect costs of staff, marketing, and opportunity. You also need to estimate the potential benefits of attending the trade show, such as the number and quality of leads, sales, exposure, and contacts. You can use a simple spreadsheet or a tool like Trade Show ROI Calculator to help you with this analysis.

5 Plan ahead and book early

If you want to secure your spot at the best trade shows, you need to plan ahead and book early. Trade shows are often planned months or even years in advance, and they can sell out quickly. By booking early, you can take advantage of early-bird discounts, get a better location for your booth, and have more time to prepare your materials and strategy. You can also use tools like Trade Show Calendar or Trade Show Alerts to keep track of upcoming events and deadlines.

6 Network and follow up

Attending trade shows is not enough to achieve your objectives. You also need to network effectively and follow up with your leads and contacts after the event. You can use tools like Eventbrite, Meetup, or LinkedIn to find and join networking events and groups related to the trade show. You can also use tools like HubSpot, Mailchimp, or SurveyMonkey to send personalized emails, newsletters, or surveys to your leads and contacts and keep them engaged. By networking and following up, you can maximize the value of attending trade shows and build long-term relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?