Quais são as melhores práticas para usar chatbots para engajar os clientes?

When deciding if you want to utilize a chatbot, you need to consider the type of behavior that your customer will be engaged in that the chatbot can assist with. Two examples are first, customer service. Adding a chatbot can help the customer self-diagnosis minor issues. If more help is needed, a chatbot can help the customer transition to a handoff with a live agent, if necessary. A second example of utilizing a chatbot could be to assist customers doing product research. These customers are in the consideration phase of the customer journey, and will be looking for specific information to finalize a purchase decision. If your company has an extensive content library, a chatbot can help customers find the information they need.

Test it in house to be sure that the process is seamless and then make it public. Some customers can be irate so it is good to have automated responses as sometimes network and all can be erratic

To get the most out of chatbots, businesses should prioritize providing value to customers through helpful information, prompt responses, and task assistance. AI technology can enhance chatbots by learning from interactions and personalizing responses over time, freeing up team time for more complex tasks. Taking a proactive approach by focusing on customer value, utilizing AI, and prioritizing tasks can improve customer relations and boost business success.

I have used and implemented chatbots in 2 areas. one is for providing self-service to customers - for eg their loyalty points balance, their last invoices, the status of their delivery etc and two - for enabling them along the shopping journey - where is the nearest store, is a particular product available there, product details, nee range information etc. However before investing in the service, it is necessary to understand if the customer profile is comfortable using such chatbot support and the possible rate of adoption

Chatbots in Apps bieten eine ausgezeichnete Plattform für Kundenbindung, da sie durch ihre ständige Verfügbarkeit und Benutzerfreundlichkeit bestechen. Smartphones sind für uns zum unverzichtbaren Alltagsbegleiter geworden. Chatbots in mobilen, digitalen Lösungen ermöglichen es Unternehmen, ihre Kunden dort zu erreichen, wo sie sich am häufigsten aufhalten: bei ihren Mobilgeräten. Diese Nähe bietet eine unmittelbare Kommunikationsmöglichkeit, die die Kundenbindung durch schnelle Antworten und personalisierte Interaktionen verstärkt. Weitere Vorteile: Apps erlauben die Integration fortgeschrittener Funktionen wie Push-Benachrichtigungen und personalisierte Inhalte, was die Kundenerfahrung bereichert und die Loyalität fördert.

Choosing the right platform and tools is crucial in building an effective chatbot, but it should also consider the business's resources, expertise, and limitations. The scalability and flexibility of the platform are also crucial for the chatbot to adapt to new requirements and customer needs as the business grows. Striking a balance between business goals, customer needs, and technical capabilities is vital in building a chatbot that engages customers and supports business objectives in the long run.

Atleast in India, with the phenomenal adoption of WhatsApp, I have found it to be a better medium for running chatbots. Of course in the back-end you need to have AI and NLP capabilities to respond better and more intuitively to customers. Customer's find it easy to use conversational & voice assisted chatbots, as opposed to menu-driven chatbots, and hence the need to quickly integrate NLP capabilities

In addition to the technical aspects, business owners should consider the tone and personality of their chatbot, aligning it with their brand's voice and audience preferences. Chatbots should complement human interactions, not replace them, and continuous testing and gathering feedback from real customers is essential for improving performance. Leveraging AI and machine learning can optimize chatbot responses, leading to even more personalized and effective conversations.

One of the key aspects for a successful chatbot apart from the ability to provide quick and correct answers is empathy. Any chatbot should start by acknowledging the user / customers request, by trying to understand the tone of the message - is it eager, frustrated, sarcastic etc. This will enable the chatbot to start the conversation in a helpful manner

I actually only see 2 important variables that should be checked when using chatbots: 1. has the customer's issue been resolved? 2. was the bot less time-consuming than other channels with the same resolution rate? The company can measure whether issues that were dealt with in the chatbot were raised again by the same customer in other channels. If this is the case, nobody has won anything. Topics with a high dynamic component should either be routed directly to an agent or have an "emergency door" ready for the customer.