O que você faz se o crescimento da sua carreira de Marketing de Produto parecer estagnado?

Do these to grow your Product Marketing career trajectory: - Self-Reflection: Assess current skills and areas for improvement. - Set Clear Goals: Define specific career objectives. - Seek Feedback: Request input from mentors and supervisors. - Skill Development: Enroll in relevant courses or certifications. - Networking: Connect with industry professionals for opportunities. - Expand Responsibilities: Volunteer for cross-functional projects. - Showcase Achievements: Highlight successes in current role. - Stay Informed: Keep up with industry trends and innovations.

As part of the assessment, make sure that you identify your superpowers. These are the things that you love doing, that you excel at performing, and that others recognize as being your top skills. You also have to assess what are your weaknesses, but focus more of your energy in the positives (superpowers) than all the things that you might not be proficient in.

1. Level Up Your Skills: Take courses or certifications to build expertise (data analysis, content marketing). 2. Talk to Your Manager: Discuss growth goals and explore internal projects for a fresh challenge. 3. Network & Stay Sharp: Attend events, connect with peers, and join product marketing communities. 4. Find a Mentor: Seek guidance and career advice from a product marketing pro. 5. Consider a Strategic Move: Look for new roles if your current company lacks growth opportunities. 6. Specialize: Become an expert in a specific area like go-to-market strategy or product launches.

If anything, remember to network. You can always take a course and talk your manager, but building a professional network takes the most time. Usually, the larger the network you have, the better chance you have of getting your career on track, but it will take time.

If you feel your career is stagnant, first step should be to share this concern with your direct manager and jointly develop a growth plan. It could be new product training with further implementation in your portfolio, new responsibilities or territories etc. If your manager is reluctant to support you in this without good reason, then there are several ways forward: - escalate the issue up - carefully think about your skills and what is missing to be able to grow inside your company or outside of it and develop a growth plan yourself - if existing employer does not support you anyway, may be it is time to search for opportunities elsewhere. be sure you have sufficient motivation to learn and competences and potential to grow.

Before you start a learning program, make sure that you have clearly defined goals, with specific KPIs. This is important to do because it's likely you will not have all the time or resources or money for all that you need to learn, so as you prioritize the learning activities it will have to be in the context of what your ultimate goal is.

Why did the PMM get into the hot tub? To test the waters with a new strategy. Dive into the latest industry trends, technologies, and strategies. Take courses, attend webinars, and read extensively to keep your skills sharp and relevant. Consider specializing in high-demand areas like digital marketing, analytics, or AI. Networking is also crucial; connect with mentors, join professional groups, and engage in industry forums to gain new perspectives and uncover opportunities.

Similar to a learning program, before you start networking you need to have well defined goals and KPIs. Networking requires time and some effort, so the goals and KPIs will help you prioritize the people, the events, the locations, and the channels that you use to start the relationship and grow the relationship.

If your product marketing career growth feels stagnant, there are a few steps you can take to revitalize it. 1. Have an open conversation with your manager about your career goals and aspirations 2. Ask for feedback on areas for improvement and discuss potential growth opportunities within the company. 3. Additionally, seek out new learning experiences, such as attending industry conferences or taking online courses, to enhance your skills and knowledge. 4. Networking with professionals in your field can also open doors to new opportunities. Remember, growth takes time, so stay positive and keep pushing forward!

Challenges taken on voluntarily show initiative and leadership. You need to be seen as someone who thinks beyond their own gain, and solves problems others will step over.

In my experience, it's through stretch assignments that we can really accelerate our understanding of product marketing. It's also through these stretch assignments that we are able learn how to better leverage our superpowers as well as minimize the impact of our shortcomings.

Someone once told me "you should never stop looking for a job." That may be true, literally -- see what's out there, network, interview, etc.. But I also feel it means you should always be seeking the kinds of challenges and accomplishments that will help you get your next job. What can you do on this job that's something you would talk (brag?) about in a job interview? It's a good mindset to help get out of a rut.

Like company brands, make sure that there's a clear strategy behind your personal brand. It will take effort because you will continuously have to deliver value, and you also have to be a thought leader. Therefore, make sure that all your actions, content, and postings are aligned to the same brand objective. Of course, you have to be authentic in whatever you decide to build so make sure that you balance reaching your goals with what comes natural to you.

Mentorship provides a dual opportunity for growth—learning from experienced mentors while reinforcing your own knowledge by mentoring others. It's a reciprocal relationship that expands your network, offers fresh perspectives, and opens doors to new career trajectories. You always need a mentor.