O que faz um estrategista de marketing?

As we approach destination marketing , data and market insights is critical and sits at the heart of our creative strategy. This helps us in creating campaigns that stand out and cut through the competition, by addressing the needs and wants of our target audiences harnessing and fueling demand for the destination .

They put things on top of other things so that they don’t fall over and then they stand back and wait to see if other people clap.

As digital as marketing has become, successful marketing strategies keep people at the center. Voice of customer feedback loops, traditional market research and social listening are tools marketing strategists can use to ensure their message and channels are making a meaningful impact to target audiences. Strategy can all too quickly jump to planning mode of tactics, KPI and ROI extrapolation. However when marketing teams take time to truly understand drivers, barriers, aspirations, pain points and current offering dissatisfaction of their target audience, they can set marketing programs up with competitive advantage from the start.

As outlined by my peers, leading with data and insights is critical. Additionally, marketing strategists must have a trained eye for what messaging and content will resonate with the communities they engage. Effective marketing strategists consume as much relevant content targeting their consumers as possible to accurately capture their joys, pains, priorities, habits, and values. The most impactful storytelling comes from strategists who—through personal affinity for or belonging to a target community—are clear on what moves the needle for conversion to that product, service, experience, or cause. They focus on when, where and how their target can be most effectively engaged; and they can succinctly articulate why.

A marketing strategist works cross functionally with sales, client success, and product teams to design and execute a strategy that drives measurable results and revenue growth. A strategist aligns brand voice and budget with the needs of the market, prioritizing the voice of the customer throughout content and campaign development. Data is a marketing strategist’s most powerful tool. KPIs should be used to test, guide, and validate marketing decisions, and a marketing strategist should leverage performance data to cultivate creativity, engage key stakeholders, and communicate their overall value.

Communication marketing happens when your product is accepted by the market and customer get benefitted from them &they itself communicated the benefits or marketing the product.

Idealizar. Analisar. Inspirar. Testar. Agir. Um estrategista de marketing é o arquiteto por trás da concepção e implementação de planos abrangentes para atingir metas específicas. Este profissional mantém um olhar atento ao mercado, identificando oportunidades e orientando sua equipe estratégica. Além de gerenciar campanhas e avaliar métricas, ajusta continuamente as abordagens para maximizar o impacto na marca.

Além de definir e comunicar os objetivos de marketing, os estrategistas também desempenham um papel fundamental na alocação de recursos e orçamento para garantir a implementação eficaz das estratégias delineadas. Eles monitoram de perto o desempenho das campanhas, fazendo ajustes conforme necessário para atingir metas específicas. A capacidade de avaliar o retorno sobre o investimento (ROI) é crucial para garantir que os recursos sejam alocados de maneira eficiente. Além disso, a comunicação clara e consistente com todas as partes interessadas é essencial para

Are you asking questions? Are they the right questions? Are the questions being asked at the right stage of the marketing (funnel) strategy? Is the answer in the right stage of the strategy? Companies often assume just because they are asking "a question" they are getting "right" answers, but sometimes the answer isn't coming from the right department, or instead the question is being asked at the wrong time and therefore the answer is arbitrary. Also, a lot of the analytics we use in marketing are just noise. Are the questions you ask actually cutting through the 'noise' of the data? What story is the data (your measurements) saying? Are you (the company) making the data say something unintended.

It is essential for Marketing Strategists to clearly articulate how Marketing objectives (brand awareness, lead generation, retention, loyalty etc.), relate to and help support business priorities and objectives.

You're going to pay with time, with money, or both. The mix is ultimately decided by your resources and ambitions. If you want a Super Bowl ad, but don't pass $5m in revenue, it's not going to happen. An experienced marketing strategist understands the tools at their disposal (resources), can observe the landscape (market), understand volatility in the field (trends), take stock of the state of your business (budget), and lay out a game plan that maximizes effort while minimizing impact on resources.

A marketing strategist is the architect of a company's marketing landscape. They are the bridge between business objectives and marketing implementation, ensuring that every strategy aligns with the company's overall goals. Their expertise lies in analyzing market trends, identifying target audiences, and developing a cohesive marketing plan that encompasses all aspects of the marketing mix. From crafting compelling messaging to optimizing marketing channels, marketing strategists are the masterminds behind successful campaigns that drive brand awareness, generate leads, and ultimately, achieve business growth.

En tant que stratège marketing et influence j'accorde une grande importance au Mix Marketing, sur la base du modèle établi par Havas Media France. Il doit nous aider à définir la stratégie des moyens à déployer pour toucher notre cible et in fine atteindre notre objectif.

Once you have a clear view on your target market, have decided how to position your services and how you will differentiate from competitors, then you need to choose channels that you think are going to be effective in reaching your target audience. Think about which channels are building brand, and which channels are purely lead generation - some will obviously do both. Think about ensuring your marketing budget is building brand and generating leads. Also, look to set up the most efficient delivery function between in-house, agency and consultants. Consistently is under-rated - think about deploying a programme and consistently communicating your brand proposition and values so customers find it easy to understand and connect to.

Desarrollar e implementar estrategias de marketing es como planear un viaje hacia un destino deseado. Un buen estratega no solo traza la ruta más directa, sino que también considera los recursos disponibles, como el tiempo y el presupuesto. Por ejemplo, si aspiras a organizar un evento masivo pero tus recursos son limitados, podrías optar por realizar una serie de eventos más pequeños y focalizados en comunidades locales. Es esencial encontrar ese equilibrio entre tus aspiraciones y los recursos disponibles para alcanzar resultados efectivos.

In the realm of market reports, I am adept at working with data visualisation tools but I chose to build a dashboard on google sheets that offer a quick overview as well as a detailed view of the marketing metrics. This busts the myth of "performance can be evaluated and viewed only with the help of sophisticated data visualisation tools" and facilitates clear communication of insights across the GTM team.

Um bom estrategista de marketing irá seguir alguns pontos que acho importantes: 1) definirá os indicadores de avaliação de desempenho de marketing tendo como base os objetivos de negócios da organização. 2) As métricas criadas consigam medir objetivamente o quanto a estratégia de marketing está contribuindo para que a organização conquiste seus objetivos de negócio. 3) Conseguirá obter as informações necessárias em fontes de dados internas e externas seguras, de qualidade e de fácil acesso. 4) Utilize métricas e KPIs com abordagens quanti e qualitativas, por exemplo: Satisfação do cliente (NPS), Retorno sobre Vendas, LTV, ROI de marketing, Penetração de mercado, Churning, Receita/Vendas por canal, etc.

Monitoring and evaluating marketing performance are key for aligning with business objectives. This process consists of two aspects - tactical and strategic. The “tactical” involves detailed daily analysis and optimization of key metrics, focusing on campaign effectiveness, customer engagement, and ROI, while being mindful of measuring meaningful data to avoid analysis paralysis. The “strategic” is about articulating the impact on crucial business outcomes like Revenue (ARR, GRR, NRR), market share growth, brand value, and customer loyalty, using language that resonates with business leaders. Integrating these aspects ensures marketing not only operates efficiently daily but also drives towards long-term strategic goals.

While output metrics are important, it's important not to make those the cornerstone of your marketing performance. Views, likes, and followers often dominate the conversation, but it's not enough. I'd argue that input metrics are just as important. Input metrics are within our control. This means concentrating on measurable, controllable factors like the number and quality of content pieces released each week. This approach ensures we lay a solid foundation for success, despite the outcome. Over time, it becomes a balancing act to work toward reducing input (what we can control) while increasing output (what we can't control).

In the dynamic world of marketing, a strategist must be a visionary, always on the lookout for the next big thing. Embracing new technologies and platforms is not just about keeping up, but about leading the charge. By analyzing competitors and innovating beyond them, a strategist can craft unique customer experiences that not only attract but also create lasting engagement. It's about painting a future where your brand not only survives but thrives, carving out a niche that sets you apart in the marketplace. This proactive approach to marketing is what distinguishes a good strategist from a great one.

Picture this, folks. You're out there in the marketing wilderness, surrounded by hungry competitors and rapidly evolving landscapes. A marketing strategist, well, they're like the survivalists of the digital age. It's not just about slapping ads on a billboard; it's about adapting to the ever-shifting terrain. You must be the apex predator, the one who understands the subtle nuances of consumer behavior and can pivot faster than a snake in a mongoose fight. Trends come and go like the changing seasons, and if you're not riding that wave, you're getting left behind. Continuous learning is your weapon, cutting through the dense jungle of new technologies, social media crazes, and algorithm updates.

Remaining Competitive! If you are not fully utilizing Generative AI programs throughout the day and in everything you do, you are wasting time and money, dramatically limiting your income potential.

🔘vs 〰️ My biggest realization a few decades ago was that 90% of the time I was not working in a linear path. I was working in a circle - or cycle, even. My best work focuses on an objective which leads to another objective. The learnings from Obj 1 are the foundation to the research of Obj 2. So take time to reflect. Don’t just stumble onto the next objective - you have a highly valued asset in hand now that you bought with a price. Write it down, socialize it, and take it with you to your next Step 1.

Remain flexible while always learning not just the latest trends but also how to execute those latest trends. It's rare to find marketing strategists who also get their hands dirty by learning how to do things themself.

A marketing strategist brings concerning facts and opportunities to the table, identifying areas where the company can grow and maximize its potential. They also create long-term plans to achieve sustainable growth and success. Additionally, they collaborate with individuals from different departments to develop a differentiated brand identity, effectively positioning the company in the market.

Good marketing strategists are not doing what was done yesterday or for the last century. In order to win the customer of tomorrow and the future, they are head down understanding how to adapt to and harness the new dawn of AI. Adapting to the AI world requires a mindset shift towards continuous learning, innovation, and ethical use of technology. Marketing strategists that are focusing on building capabilities and teams that can leverage AI to gain insights, enhance customer experiences, and optimize marketing efforts, all while navigating the challenges of data privacy and ethical considerations-are the ones that will be best placed to take companies forward into the future.

To my opinion, this is critical to think about those 3 pillars: 1/ Target Audience: Know and tailor strategies to the specific needs and behaviors of the intended audience. 2/ Competitive Landscape: Understand competitors to find gaps and differentiate offerings. 3/Goals and Objectives: Set clear, measurable goals that align with business targets. No matter what you sell, you must have a strong and differentiated value proposition - another article ?

AI is about to disrupt the marketing mix and how we GTM. This next 5 years will be lead by those who are examining how to add value using a new set of tools.

A marketing strategist develops plans to promote a product or service based on market trends/insights. They analyze market trends, identify target audiences, and create strategies to reach and engage customers effectively. It involves a mix of market research, branding, and promotional tactics to achieve business goals.