Quais estratégias você pode usar para se manter competitivo no setor de varejo?

There are several strategies that can help retailers stay competitive in the industry. Here are a few: 1. Look at the E2E customer journey to enhance the customer experience 2. Differentiate yourself by having a unique value proposition 3. Invest in your employees 4. Utilize data-driven insights 5. Build strong relationships with suppliers 6. Stay agile and adaptable By implementing these strategies, retailers can position themselves competitively in the industry while meeting the evolving needs of their customers.

all valid points here. but retail is about detail and the devil is in the detail. many of the customer research are biased. Most retailers are catering to 5 generational cohorts of shoppers and they have many a times different preferences. that makes customers analyses just so much more dificult. Therefore, based on the nature of the retail as robust mechanism is required to capture evaluate shoppers.

I agree with this being key to success, and the methods outlined. At the same time I think that sometimes too much confidence is given to early research. It is giving you the best chance for a good start, close to what customers want. Constant analysis of the data of actual customer behaviour is what will get you to the real understanding. Qualitative research is limited to the individuals you interview, and quantitative to the number of questions you reasonably can ask a large enough group. Neither of them will give you the "truth" but rather get you "close enough" to launch so you can start learning. The real work starts once you can collect real data from your service or product, be obsessed with it and respond fast. Iterate, learn.

Comprehending your clientele is a pivotal element of a prosperous strategic approach. Ensuring the synchronization of your product roadmap with your customer's requisites is imperative for establishing trust, fostering a collaborative working environment, and maintaining a competitive edge. There exists a multitude of data sources that can be harnessed to enhance the comprehension of your clientele. At a broader level, these encompass facets such as shopping inclinations, product evaluations, records from customer service interactions, average transaction values, recurrent patrons, and visitation frequency.

Having a strong ecommerce presence is crucial for success. In the digital ecommerce world, consumers can only buy what they can find. AI-powered onsite search significantly enhances the user experience by delivering tailored results and offering hyper-personalized product recommendations. This improves conversion rates and gives you a competitive edge by setting you apart from others. Strengthening your onsite search is pivotal in allowing customers to effortlessly discover and research the products they search for, making it a key element of any user-friendly ecommerce website.

Enhancing your online presence is essential for retail competitiveness due to shifting consumer behavior and expectations. Online platforms offer 24/7 accessibility, global reach, and data-driven insights, enabling personalized marketing and cost efficiencies. A strong online presence not only aligns with evolving retail trends but also serves as a competitive benchmark and pandemic preparedness, ensuring retailers can engage with digitally-savvy consumers, stand out in a crowded market, and adapt to changing circumstances for sustained success and growth.

I once interviewed a founder to a e-commerce business who said "Omnichannel is just a failure of meeting customers expectations". I didn't first get what he meant, but when asking further his point was that for both online and offline, if the customer feel the need to move to a different channel once they are interested in what you offer, then you have failed to meet their needs in the channel they are. There is undeniably value in offering a ominchannel experience, and making it seamless is key for the customer experience. Failure to make it seamless will make it appear broken (which it is). But by using the perspective of channel failure, if the customers move between channels, offers the opportunity to find the gaps in them, and fix them

Agree with Michael. Also, enabling Omnichannel is an expensive undertaking for the retailers. therefore, tackling the requirements of the consumers within the channel their shop lead to better consumer satisfaction and lower costs

As part of using technology, Generative AI is now being used by more and more retailers to innovate and design products. Doing this reduces cost and speeds up the process. A/B testing is becoming more and more crucial to the retail environment as the pace of shifts in consumer becomes faster than in the past.

"Standing still is moving backwards" might be a cliché, but only because it is true. Innovation, besides finding great new services and products no one else offers, is also the key to gain new insights from customers. Doing the research is great, but only by launching new ideas can we test them towards the market and gain real customer data, which will make us know the customer even better. More innovation, more data, more learnings, more knowledge - and the one who has the best knowledge about the customers will eventually win.

I can see this growing even more in importance again, after a period of being less prioritised due to the era of "free money". The low interest rates in recent time, and hence lower cost for financing a business, allowed for even inefficient operations to compete if the product or services was good enough. Striking the right balance between growth and efficiency will be the act to master.

I would also add being in touch with industry news, relevant podcasts, and high-level reports to understand what is coming to get ahead of the curb. Being in the know and if possible, being a strong voice in your specific industry.

I highly recommend incorporating partnerships into the strategy. These partnerships enable businesses to provide customers with unique products and experiences that are unavailable elsewhere, effectively distinguishing their retail enterprise from competitors, giving competitive advantage.

Staying competitive in retail is not only about introducing the new and next but is also about focusing on executing the basics consistently. It starts with knowing what your customers want from your retail location, identifying where the gaps are and ensuring the systems, processes and communications are set up for success.