Você quer escrever cópia que vende. Como encontrar as melhores ferramentas?

To craft effective copy, follow these steps: Firstly, define clear goals for your writing objectives. Second, research your audience using market insights and analytics to tailor your message. Third, compare features of various content management and copywriting tools, focusing on AI capabilities and ease of use. Fourth, consider budget constraints when selecting tools, opting for cost-effective solutions. Lastly, embrace a trial-and-error approach, experimenting with different tools to refine your strategy based on results. These steps ensure a targeted, budget-friendly, and continuously improving approach to impactful copywriting.

Give me money if you want me to give advice to your user-generated articles LinkedIn. Apparently I don't have enough characters to answer yet, so: give me money, give me money, give me money.

Focus on writing copy that provides value to your target audience. By establishing yourself as a consistent reliable source of information and building up a bank of knowledge about your product/ industry, you will be able to craft copy that sells. You now know exactly what problems your customers may be facing and how you can solve that issue.

Write the text yourself and review it with AI. In the medical field, it's important to use the appropriate medical terminology, which reflects the language used by doctors. Double-check any medical information on the FDA or CDC websites. Give it a read out loud to ensure it sounds good (and authentic). Good to go.

Advice from The Adweek Copywriting Handbook, one of my favorite books on copywriting: "The goal of the first sentence is to get the reader to read the second sentence."

Researching audience is the key factor in exploring the psychology of target customers. Find out their pain points... Once you sort out the pinpoint, Tailor your copywriting strategy, tone, and content to align with these objectives. This clarity ensures that each piece of copy serves a specific purpose in line with your broader goals as a copywriter. These goals are promotional goals, educational goals, SEO based, lead generation goals, conversion goals etc.

If you are writing for everyone, then you are writing for no one. What are the problems, stress points, missing information your target audience are facing? Then, how are you addressing these in a new, fresh approach. Use their language and terms, talk to them about specific scenarios, and offer case studies, statistics or studies to back up your ideas.

Tools like buyer persona creators and feedback analyzers, along with AI tools like ChatGPT are useful for researching trends and general audience preferences. All of these tools ultimately lay the groundwork. It's your job to build from there and the best way to do that is through directly engaging with your audience. These interactions are crucial for understanding their specific language and tone. By asking the right questions, you gain deep insight into their unique challenges and aspirations. It’s important to remember that consistent, real-life communication is what uncovers nuances that no tool can tell you. Ultimately, the goal is to establish a connection with your audience, not just to gather data.

The most valuable keyword research you can conduct (or the “low-hanging fruit” if you will) comes from questions people are asking your sales team. Sales is on the front lines fielding questions consistently. Chances are, if one person asks a question during the sales process, others likely have the same question. Having a tool that facilitates capturing those insights (even a baseline CRM) can be invaluable when determining sales-based content to create. It’s the place I always start first with clients.

Understanding your audience is the cornerstone of writing copy that sells. It's like becoming a detective, delving into the psyche of your market to uncover their deepest needs and desires. Tools that help in creating buyer personas or analyzing customer feedback are invaluable in this quest. They're like a compass guiding your words to resonate with the very heart of your audience. When you know their language, their pain points, and their dreams, your copy transforms from mere words to a conversation, a connection. It's this deep, emotional resonance that turns potential customers into loyal advocates. So, choose your tools wisely, for they are the bridge between your message and the people you aim to reach.

When evaluating copywriting tools, compare features and benefits for optimal selection. Consider factors like ease of use, integration, customization, feedback, analytics, and support. Assess how each tool saves time, enhances quality, boosts creativity, or optimizes results. Utilize free trials, demos, or reviews to test their effectiveness for your specific needs.

One thing I always suggest is when exploring tools to enhance your copywriting efforts (or anything, really), consider the seamless integration of the chosen tool with your existing systems. Compatibility is key to maximizing efficiency and productivity. Assess whether the tool can effortlessly integrate with your current workflow. Just because a tool is popular doesn't mean it will be the best fit for you. Use the free trial, watch reviews, and then decide. A tool that smoothly aligns with your established processes ensures a more streamlined and cohesive experience, ultimately contributing to your overall success in creating compelling copy.

Features are all about you. Benefits are all about the prospect. Make sure that, okay yes, tell them what the features are. But REALLY what they want is the benefit. The overweight woman doesn't actually want to lose 20lbs, what she wants is more energy. Or to feel young, or to feel beautiful. Use that in your copy.

Features are new today and the standard tomorrow. But the benefits is the experience felt of your service or results from a product. This is the power of branding. When a brand becomes more than a simple purchase. It's becoming part of the identity of someone. As Deb Gabor has written about the power of branding, be so good people will be irrational loyal to you because if they go to another brand they will feel like that are cheating on you. Build a tribe of fans -not just a completed quota for a sales quarter.

Just write within the allotted character count for the audience you have been asked to persuade. Run it by people in that audience before publishing, & finesse the message based on their engagement with your work. Get feedback also from other people on your team; you have to check your ego on this kind of writing. You may be gifted with a turn of phrase, but if it’s over your audience’s head, it’s useless.

Consider your budget when selecting copywriting tools. Determine the amount you're willing to invest, whether in free, freemium, or paid tools. Evaluate costs and benefits to ensure a favorable return on investment. Utilize tools that assist in tracking expenses, measuring performance, or calculating ROI.

It's also advisable to utilize a manageable budget rather than committing fully. Consider testing it on a small scale before allocating the full budget.

There are plenty of free trials and free versions out there that can help you evaluate whether a tool is working for you before you commit. Here are some of the free tools I use regularly: Google Analytics - free analytics; essential for measuring performance Keyword.io - free keyword generator SEMrush Keyword Magic - limited searches for free, plus 7-day free trial Moz Keyword Explorer - 10 free searches/mo, plus 30-day free trial Grammarly - free version catches major errors; 7-day free trial for paid version which helps polish writing style and tone Copyscape - Use their free URL checker to see if your content has been used elsewhere on the web. The paid version is inexpensive and well worth the investment.

Writing copy is not a single task. It's made up of researching, pondering, structuring, playing, outlining, keyboard-rattling, deleting, swearing, polishing, and giving up. These benefit from different tools. I scrawl onto paper for some of it. I use my computer for other bits. AI tools help me for specific parts but not others. And what works for me today is not guaranteed to work for me tomorrow. I also experiment with places to work. I've written two books from the jacuzzi and coffee shop of a gym. I love writing while sitting in the window seat of an airplane. And I find that beaches are the best places to come up with new business ideas. Meanwhile, offices are, without a doubt, the least productive environment I've ever worked in.

Explore and then, explode! 💥💣 First of all, begin doing it. That first step you take is the one that will help you move miles away. Then begin your experiment. If coders hadn't experimented, we wouldn't have got a platform like LinkedIn. So, experiment and explore. Similarly, coders might have committed mistakes. You might commit several mistakes in the journey. Rather than ignoring, try to learn from mistakes. So, explore and learn then explode and earn!

Always always test and learn. Why? Because we're playing a competitive game in a dynamic environment. If you don't adapt, you're going to get overtaken by the young gun who knows how to use the latest tools. Imagine trying to do hand calculations against a guy with a calculator. And then the calculator guy against a guy with an Excel spreadsheet. Don't get caught doing hand calculations against excel sheets. Try something new.

Optimize your copywriting approach by experimenting with various tools. Measure their impact on your process and outcomes, gathering feedback and analyzing data. Utilize testing tools to refine your copy. Continuous experimentation and learning will enhance your copywriting skills and help identify the most effective tools for your specific needs.

When I write copy, I think of it in three stages: 1. Title - is it interesting enough to grab a second of someone's time to read more? 2. Sub-title - does the sub-title explain precisely what "it" is? 3. Copy - does it explain to the audience their pain point and how the product/solution (i.e., a book, training program, etc.) will help them solve the problem?

I was a copywriter for 20 years. I was head of copy at several agencies. And now that I've left the industry, I think I had it all wrong. The best thing you can do is start your own business and market it yourself. That's when you really learn. You realise that it's not just about getting all the sales points into 250 words; it's about motivating an ambivalent human to rush to the store with their credit card in hand. You understand that it's not about communicating the information you have; it's about relating to the audience you need. It's not about creating something your friends will admire; it's about creating something your accountant will appreciate. I'm still trying to get better at all of that.

When I think of copywriting and getting better. I think of one man. Jasmin Alic. PS It's his birthday today. Go say Happy Birthday to LinkedIn's top J.

To write copy that sells, you need to know WHO it's sold to. And to find that WHO, you need the following tools: Electricity, Internet, Laptop, Browser, Google Docs, Coffee, Some brains.

Anticipate your future needs and assess whether the tools are scalable to accommodate your growing demands. Look for tools that can evolve with your copywriting skills and business expansion. Scalability ensures a long-term partnership with tools that continue to add value as your requirements evolve.

If you want to write a copy that sells, your copy must have these 5 behind the scene “C” elements: -) Creativity -) Composure -) Craftsmanship -) Compassion -) Curiosity