A estratégia de marketing do seu produto está falhando. Como você pode debater soluções inovadoras para dar a volta por cima?

First, nail down exactly what your customers need and want. Then, tweak and tailor your approach. Finally, craft a killer, data-driven marketing strategy to give your product a fresh boost.

Conduct quick Root cause analysis by involving Cross functional team,Conduct end user marketing plans and develop action tracker with key milestones with rigorous market training program. Ensure the revised plan by tracking closely till the brand gets established

PDCA. Plan, Do, Check, Act. Rinse and repeat. Small continuous improvements over time add up to large improvements. Split test to see where it is failing. Is it the Hook, The Story, or the Offer? Adjust and retest till you get to the winning formula then double down.

Identifying the problem is the first step to fixing a failing marketing strategy. This requires taking a very honest look at what the potential causes may be. It also requires the willingness to test out different theories. We suggest changing one variable at a time to ensure proper identification. It also never hurts to ask questions of your audience and get their feedback. Pulling in all the data points and understanding which points will make an impact are important steps.

Right off the bat, even though I am a salesman, I hate marketing products. I like better, understanding my customer's pain points. I like telling my customer's problems to them, and see whether I got it right. Most times, they tell me more. This way, I ask if a certain product/ solution that I have, that would do XYZ for them; sounds right. I guess that's why I identify more with sales than Marketing. I find marketers flashier than me. They are preachers, I hope to recruite. Does this make sense? Is there any lesson for marketers here?

After identifying weak spots, hold a creative brainstorming session with your team. Use techniques like mind mapping or SCAMPER to generate diverse ideas in an open, judgment-free environment. For an effective brainstorming session, clearly define the session’s objectives and involve team members from diverse departments for a range of perspectives.

I think the SCAMPER method would be of a good use: - Substitute: What can we substitute or change in our project or process to improve it? - Combine: Can we combine any elements to create a more effective strategy? - Adapt: Is there a concept or technique we can perfect to get new insights? - Modify: What elements can we modify to make make them more effective? - Put to another use: Can we repurpose an existing tool or strategy for a new application? - Eliminate: What can we eliminate that is not adding value? - Reverse: Can we reverse or rearrange the components of our strategy for a new perspective?

Brainstorming sessions can be productive but we suggest alternative programs to allow all voices to be heard. Many people are nervous to share their ideas in a group setting so allowing for idea sharing in writing or small group sessions encourages everyone to come to the table with ideas.

Tell the the team about the problem, motivate them to tackle it with full passion, create a curiosity and make them feel that what everyone's gonna achieve after solving this problem. Try to get 100% of everyone positively. Then segregate the work after proper discussion.

After identifying weak spots in your marketing strategy, it’s time for a creative brainstorming session. Gather your team and foster an open, judgment-free environment where all ideas are welcome. Encourage Openness: Create a space where team members feel comfortable sharing any idea. Use Techniques: Employ methods like mind mapping or SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) to explore new perspectives. Generate Variety: Aim for a wide range of ideas to refine and test later. Creative sessions can spark innovative solutions, transforming your strategy into one that truly resonates with your audience. #MarketingStrategy #Brainstorming #Innovation #Teamwork #CreativeThinking

Go for a customer survey and analyze the feedback along with other data pertaining to market insights. Go for a changeover in marketing strategy aligning with the customer feedback.

Look at successful competitors in your market. What are they doing differently? Also identify emerging trends in your industry that your current strategy might not address.

Analyze Data Assess Performance Metrics: Examine key performance indicators (KPIs) such as conversion rates, engagement metrics, and ROI. Identify Trends: Look for patterns in customer behavior, sales cycles, and market trends. Segmentation: Break down data by different customer segments to understand who your marketing is resonating with and who it’s not.

Analisar a concorrência é importante para verificar o que o mercado vem massificando e inovando. Os dados podem ser utilizados para observar oportunidades de melhorias e resultar em um produto ou serviço diferenciado daquilo já se tem visto. Possibilitando a entrada de novos parceiros e clientes.

Figure out the performance of our competitors. Look closely about their growth or decline during same tenure of our decline. Considering each case points and find out what they are doing more. Split their ways into positive and negative to integrate into our strategy to get a positive outcome.

Customers are an invaluable source of information for enhancing your marketing strategy. Solicit feedback on what they like and dislike about your product and current marketing efforts. This direct communication can uncover insights you may have overlooked and highlight areas for improvement. Use surveys, social media polls, or focus groups to collect this data. Customer feedback will be instrumental in guiding your brainstorming toward solutions that are more aligned with customer needs and preferences, ultimately leading to more effective and customer-centric marketing strategies.

Ouvir o cliente é fundamental para entender o que funciona ou não no momento da entrega do resultado final da empresa. Se o cliente está satisfeito ou se existe alguma oportunidade de melhoria. O consumidor é um dos principais meios de formular indicadores de qualidade e satisfação do cliente.

Analyze Data Assess Performance Metrics: Examine key performance indicators (KPIs) such as conversion rates, engagement metrics, and ROI. Identify Trends: Look for patterns in customer behavior, sales cycles, and market trends. Segmentation: Break down data by different customer segments to understand who your marketing is resonating with and who it’s not.

Most important part of selling,which provides the measures of corrections and to be aware about actual demand. A regular conversation between production and marketing department is essential method to bring the changes in ongoing strategy,

Your customers are an invaluable source of information for improving your marketing strategy. Reach out for feedback on what they like and dislike about your product and its current marketing: Direct Communication: Use surveys, social media polls, and focus groups to gather insights directly from your customers. Identify Key Areas: Learn what works and what doesn't, uncovering insights you might not have considered. Guide Brainstorming: Use this feedback to steer your brainstorming sessions toward customer-centric solutions. Customer feedback is instrumental in refining your strategy and ensuring it resonates with your target audience. #MarketingStrategy #CustomerFeedback #CustomerCentric #Innovation #ContinuousImprovement

Analyze Data Assess Performance Metrics: Examine key performance indicators (KPIs) such as conversion rates, engagement metrics, and ROI. Identify Trends: Look for patterns in customer behavior, sales cycles, and market trends. Segmentation: Break down data by different customer segments to understand who your marketing is resonating with and who it’s not.

With a list of potential solutions in hand, it's time to test them through pilot projects or A/B tests. This experimental phase is crucial for assessing the effectiveness of new strategies in a controlled environment: Implement and Test: Roll out pilot projects or A/B tests for the most promising ideas. Monitor Closely: Keep a close eye on performance metrics and be prepared to adapt based on results. Reduce Risk: Pilot projects help you avoid the pitfalls of a full-scale rollout that might not work, saving resources and reducing risk. Testing new strategies through pilot projects ensures you only scale up what truly works, leading to more effective marketing efforts. #MarketingStrategy #PilotProjects #ABTesting #Innovation

Iterate Quickly Agile Marketing: Adopt an agile marketing approach that allows for rapid iteration and continuous improvement. Feedback Loop: Create a feedback loop where insights from data analysis, customer feedback, and pilot projects are regularly reviewed and acted upon. Optimize: Continuously refine and optimize your marketing strategies based on what works and what doesn’t.

If necessary, explore entirely new approaches. Be open to fresh ideas and consider scaling up successful experiments. Innovation often involves experimentation and learning from both successes and failures. Analyze data, stay adaptable, and keep refining your strategy

Considerations to further enhance the brainstorming process and strategy development. Customer Journey Mapping: Create detailed maps of the customer journey from awareness to purchase and beyond. Identify pain points and opportunities to improve the customer experience. Storytelling: Develop a compelling brand story that resonates with your audience. Use storytelling to create an emotional connection and differentiate your brand. Data-Driven Decisions: Utilize data analytics to gain insights into customer behavior and campaign performance.Implement data-driven strategies to target the right audience with personalized messaging.

Wanna reboot a “failing marketing strategy”? 1 - Look in the mirror 2 - Be honest with who you see 3 - Collab with “Category 4” people. Category 4 People? People who talk, talk, talk “innovation” (the biz word for creativity) of a “failing marketing strategy” all fit into 1 of 4 buckets: 1 - those who have no real desire to pivot “marketing strategy” 2 - those who want to pivot & don’t know how 3 - those who only want to nominally pivot in safe increments for job security 4 - those who have an “Irrational belief” in real change & “PureHustle” their way to get after it Category 4 people are truly 1of1. They’ll help unlock your “marketing strategy”reboot. The end.

Here is a structured approach you can use to generate innovative solutions: 1. Identify Issues: Pinpoint why the current strategy is failing. 2. Analysis: SWOT analysis and market research for insights. 3. Brainstorming: Use techniques like mind mapping and SCAMPER. 4. Collaborate: Involve diverse teams for varied perspectives. 5. Customer Input: Gather insights directly from customers. 6. Experiment: Test new ideas through small-scale trials. 7. Innovation: Consider new technologies and approaches. 8. Budget Adjustments: Reallocate funds to more effective channels. 9. Long-term Strategy: Balance short-term fixes with sustainable plans. 10. Evaluation: Continuously monitor and adjust based on results.

Some great ways to revamp a failing marketing strategy are: 1. Look at strategic partnerships to leverage other audiences. 2. Try to gamify your offering, use interactive campaigns or a reward system to get potential customers engaged. 3. Try some experiential marketing tactics like live events and look for feedback. 4. Look to add in a layer of social responsibility as customers are very interested in companies that do so. In general, if the marketing plan isn't yeilding the results you are looking for you either: 1. Have the wrong service/product. 2. Are not communicating the value prop well. 3. Have the wrong target audience/tactics.