If a team member resists feedback, it is important to understand the reason for their behavior. Perhaps they feel threatened or don't understand how to improve performance. First, you should discuss the situation face-to-face and find out the reasons for the resistance. Then argue your position with facts and examples, showing how changes will improve the project. It is important to suggest alternatives and show that criticism is for the common good, not personal shortcomings. Empathy plays an important role. When people feel supported and understood, they are more open to constructive criticism. Ultimately, trust overcomes resistance and leads to successful teamwork.

I begin by creating a supportive environment for open discussion, framing feedback as a way to enhance the project, not critique the individual’s work. I encourage the team member to share their perspective and concerns, which often reveals underlying reasons for their resistance. By listening first, I show respect for their viewpoint and help build trust. Then, I align the feedback with project goals and invite collaborative solutions, emphasizing shared ownership of the project’s success. This approach helps the team member feel heard and valued, often transforming resistance into openness for improvement.

We approach discussions with the guideline in mind that we are talking for/against the idea and not the person. Usually when person is resistant, I usually prefer to ask their view first on this, and when there are some challenges to make them understand a particular thing, going by logic works pretty much all the time, explaining through real examples, through design principles, colour theory, analogy gives clarity to thinking of the team member on seeing things from my perspective thus addressing the challenge.

Entendo que, se o colaborador não aceitar o feedback para sua evolução, não está disposto a aprender e crescer, caso não seja prejucial as entregas e equipe, deixaria como está, caso fosse prejucial tentaria várias formas e vezes.

we must see if the resistance is within ourselves, to the group, or perhaps it is personal resistance. This issue will be resolved through conversation, but we must keep in mind that this conversation should not be public and in the presence of others.