- Employ geographical intelligence tools & competitive brand sales to determine the market opportunity. - Primary driver for any business is footfalls, this needs to be monitored constantly. - If the chosen location is still under- performing inspite of all the assets/resources deployed, considering relocating would be the best option.

Oftentimes it's NOT the marketing: 1> Start with the obvious - talk to your franchisor & your assigned business coach. They have access to KPIs & loads of insight & resources. Working with them may help you cut to the heart of the matter 2> Also obvious - what are the system's top performers doing that you're not? Here again, the 'zor & biz coach may have guidance, or talk directly with a few top 'zees If steps 1 & 2 aren't enuf (continued ...) 3> Assess how incoming inquiries are handled - scripts, objections, etc., ... improving conversion rates is a priority 4> Similarly, assess required inquiry follow ups - here again, improve conversion

I assume the question means a franchisee struggling with his ROI at this location. First, depending on what product or service you are selling, you have a logical trade area where most of your business comes from. It may be a 2-mile or 5-mile radius or whatever. Determine what it is. Next, use social media to target all advertising, marketing, publicity, charitable works on YOUR trade area. No advertising in city newspapers or radio or TV, which hits a huge geographic area where your customer isn't coming from. Last, be visible. Become "the mayor" of your trade area; network with other business and civic leaders. Sponsor youth programs; attend events in your trade area. Be known as "the place" for your particular product or service.

When a franchise is struggling, there are a number of things to assess to find the root cause. Could it be marketing, yes, but it could also be store placement or even more likely, a customer experience issue. Focusing on the customer experience is one of the best ways we have seen a business turn around. People want to work with companies where they have a great experience. This creates a desire to return and refer friends. Optimizing internal processes, offering training to the team, and being careful with picking new hires can many times bring results you are looking for in customer retention. Your business cannot grow past your culture and employee satisfaction. Sharing good practices between franchises can also bring positive results.