Você está começando um novo negócio. Quais são os erros mais comuns que você deve evitar?

Starting a new business can be exciting, but it's essential to avoid common pitfalls to increase your chances of success. Failing to conduct thorough market research is a common mistake. Make sure you understand your target market, their needs, preferences, and the competitive landscape before launching your business.

Sauter l’étude de marché est une erreur courante que les nouveaux propriétaires d’entreprise peuvent commettre. Voici les points importants à considérer Validation de la Demande du Marché : Avant de lancer votre produit ou service, assurez-vous de valider la demande du marché. Même si vous avez une idée géniale, il est essentiel de savoir si les clients sont prêts à payer pour cela. Évitez de perdre du temps et de l’argent sur quelque chose qui ne trouvera pas d’acheteurs. Étude de Marché : Effectuez une étude de marché approfondie avant de développer votre produit ou service. Utilisez des méthodes telles que les sondages, les entretiens et les groupes de discussion pour recueillir les commentaires de votre public cible.

Market research is the key. Market research could involve the following: - Market sizing, - Identifying your target audience - Size of the target audience, their purchase power, their sentiments - Studying your competitors, understanding their strategies, their approach, their USPs and their customer base - Scope of growth based on demand and current supply - Studying the geography you are looking to penetrate in All of the above is super important while doing market research before launching your product and your marketing campaigns.

Being crystal clear about your strategy is key, especially in understanding what sets your product or service apart. Every decision should revolve around this core idea. Let's face it, crafting a winning strategy is no walk in the park – it takes guts to make those tough calls. But without a solid grasp of your market and what makes you stand out, reaching that level of clarity is like trying to navigate in the dark. Read the book Playing to Win. One of the best out there in this regard.

From an independent consultant POV, market research has its place, but I believe in the Minimum Viable Product (MVP) approach, in which you don’t depend on only market research, but you test your service or product in real time, learning as you go and innovating with confidence. In my experience, here’s why the MVP approach can work better: Agility: Respond quickly to what clients or brands need. Real-world validation: Immediate testing allows for reliable and actionable insights into what is working and what isn’t, and help you improve accordingly. Cost: Extensive market research can be costly and time-consuming, especially for small business owners.

Analyze your competitors to learn from their successes and failures. Identify gaps in their offerings and use this insight to craft a differentiated product or service that stands out. Remember, innovation is key, not simply copying their approach.

Many entrepreneurs overlook the importance of a solid business plan. A business plan helps outline your goals, target market, marketing strategy, financial projections, and more. It serves as a roadmap for your business and can help you stay focused and organized.

Top Mistakes New Entrepreneurs Should Avoid 1.Neglecting Market Research: Understanding your audience is crucial. Skipping this can lead to a product with no market need. 2.Poor Financial Planning: Underestimating expenses or overestimating revenues can quickly lead to cash flow issues. 3.Ignoring Customer Feedback: Your early adopters are your best resource. Use their feedback to iterate and improve. 4.Overlooking Legalities: Ensure you have all necessary licenses and understand the legal requirements for your business. Advice: Take a balanced approach. Plan meticulously, listen to your market, and adapt as needed.

You are not competing with incumbents, you are competing with other small startups and SMBs. You must always do your research and assume they are further along. Then find out how you can be better with your offering.

Ignoring the competition is another common mistake for new businesses. Failing to analyze competitors can result in missed opportunities and blindsiding challenges. Study competitors to understand their strengths, weaknesses, and market positioning. This insight can guide your differentiation strategy and help you identify gaps to capitalize on. By staying informed about the competitive landscape, you can make informed decisions and position your business for success.

Figure out how much it costs to run your business and set prices that cover your costs and leave you with some profit. Remember, your price should also reflect the value you offer to customers.

In launching a new business, key mistakes to avoid include neglecting thorough market research, leading to a mismatch between your offering and market needs. Underestimating financial requirements or overlooking the importance of early customer feedback can derail progress. Also, ignoring legal and regulatory requirements can result in significant setbacks. Effective strategies involve meticulous planning, understanding your target market, conserving financial resources, actively seeking and applying customer feedback, and ensuring all legal bases are covered. Success lies in adaptability, resilience, and a customer-focused approach, guiding you through the initial challenges of entrepreneurship.

A central issue is to give your product or service the right price. It's about delivering a value that your customer is prepared to pay, not under or over. The value should preferably harmonize with the expected value when the purchase is completed. If you sell at a lower price, you will find customers who are price sensitive and think price before quality. It will also contribute to poorer margins and risks affecting your survival in the long run. An underpricing will also affect your cash flow and thus your future power of action.

It's crucial to accurately estimate the costs involved in starting and running your business. Make sure you consider all expenses, including overhead, inventory, marketing, and unexpected costs. Underestimating costs can lead to financial problems down the road.

When I started Blue Seat Studios, underpricing was something I struggled with for a very long time—I was very reluctant to raise prices for fear of losing clients. While underpricing is attractive for quick market entry, it can inadvertently signal low quality, erode profit margins, and ultimately hinder growth. There is always an opportunity cost to underpricing, which can be substantial in the long run. It’s crucial to identify your product's unique value proposition and broadcast it to justify your pricing strategy. Incorporating cost-plus pricing can ensure coverage of costs and desired profit margins, but value-based pricing—aligning price with the perceived value to the customer—can optimize revenue and reinforce the product’s worth.

Setting up financial reports, especially focusing on cash flow, is crucial for a new business. These reports provide a clear picture of the company’s financial health, helping to track income, expenses, and overall profitability. Cash flow reports, in particular, are essential for monitoring the inflow and outflow of cash, ensuring that the business has enough liquidity to meet its obligations and operate smoothly. By regularly reviewing these reports, business owners can make informed decisions, identify potential issues early, and plan effectively for the future, ultimately increasing the chances of long-term success.

Your business needs to offer something unique or better than competitors to attract customers. Failing to define a unique value proposition can make it challenging to stand out in a crowded market.

Cash is the life blood of any business and you need to track your inflows and outflows actively to ensure that you have enough cash at the times when you need it. You may be making huge profits but without liquidity your business may grind to a halt.

In startups and small businesses (but also true as you scale), "cash is king". Make sure to pay attention to cash flow, and cash collection. If you're not bringing in the cash, problems are sure to arise ...

Neglecting finances is a common mistake for new business owners. While emphasizing your product or service, relying solely on generated revenue and profit may not suffice. It's crucial to track income, expenses, cash flow, budgets, taxes, legal obligations, and financial goals. To avoid this mistake, consider using accounting software, hiring a bookkeeper or accountant, or outsourcing financial management to professionals. These measures help monitor financial performance, prevent cash flow issues, ensure regulatory compliance, and facilitate growth planning.

It’s a frequent misstep that startups make: assuming that, beyond launching a new business, they can effortlessly handle the marketing side of things to bring their venture to market. Simply managing social media posts with a few hundred likes does not equate to effectively promoting your business.

No matter how great your product or service is, it won't sell itself. Investing in marketing and promotion is essential for attracting customers and generating sales. Develop a marketing strategy that aligns with your target market and budget.

Your positioning in the market, whether as a company or product brand, serves as the foundation for achieving success. It determines how customers perceive your offerings, influences their purchasing decisions, and sets you apart from competitors. Therefore, crafting a strategic market position that aligns with your target audience's needs and preferences is essential for driving growth and achieving long-term success in the competitive business landscape.

To avoid overlooking marketing, recognize its crucial role in broadening your audience. My experience in my IT companies showed me that as I am a technical person, I was only reaching technical clients, which limits our reach. A diverse marketing team can bridge this gap, translating complex concepts for non-technical users and expanding our customer base. It's essential to actively involve marketing in strategy discussions to ensure we connect with a wider audience, not just those who speak our technical language. This approach ensures inclusivity and maximizes market penetration.

Believing my product would sell itself was naïve. I learned the hard way that even the best products need visibility. Marketing isn’t just about selling; it's about telling your story, building relationships, and creating value. It’s the wind in your sails that propels your business forward.

Trying to do too much too soon can lead to burnout and failure. Focus on building your business gradually and prioritize tasks based on importance and urgency. Delegate tasks when possible and don't be afraid to ask for help when needed.

It is not only about "self-management". It is also about being honest with yourself about your capacity and saying no more often than yes. We have learned how important it is to say yes to opportunities - but as entrepreneurs we need to choose wisely which ones are worth investing our energy in. Also, as an entrepreneur you need to learn to ask help - as often as possible. If you don't have the money to pay for the help in the beginning, think what else can you offer in return. People love to help and give their support!

One common mistake when starting a new business is overlooking scalability. While focusing on launching and initial operations, entrepreneurs may neglect to plan for future growth. Building a business that cannot easily adapt to increased demand or changes in the market can lead to inefficiencies and missed opportunities. It's crucial to design systems, processes, and infrastructure that can scale with the business. Without scalability, businesses risk being unable to meet demand, losing customers, and stalling growth.

Burnout often hits perfectionists the hardest. We think if we just try harder, we can control the outcome. Entrepreneurship is humbling because so much is out of our hands! Accepting that uncertainty, letting go of what you can't influence, and focusing your energy strategically can save you immense stress in the long run.

Really the main mistake is NOT TO TRY at all. Even the the list above as well meaning and insightful as it is may put you off. Please give it ago! I would add that if you have been a good employee and / or treated contacts in your past work life with respect, you may be amazed at how they will support your efforts to “go it alone”. Many appreciate how difficult it is to “step up to the plate” and will lend a hand in unexpected ways.

Get your friends and family on your side. You need them to understand what you are trying to achieve, and to support it. Running your own business can be tough and lonely, so you need the support of family and friends.

This is my short rulebook for avoiding common pitfalls: - Practice discipline across finances, administration, and operations. There's no way around it. - Delegate tasks but retain accountability - while you can engage expertise and workforce outside of yourself, the buck stops with you. - Use leverage wisely; it can amplify success but also lead to downfall - I believe Charlie Munger said something along these lines. - Echoing Steve Jobs, begin product development with the user in mind. If it began in your garage, as a project among enthusiasts, make sure to quickly test it against the market.

Business environment and markets aside, here are top 4 reasons why most entrepreneurs fail: 1. Lack of clarity in their values. If they don't clearly know what they truly value then the business they build might soon be out of sync with their values. And when that happens, managing even the day to day work becomes difficult. 2. Pocketing profits and upgrading personal lifestyle too soon. They need to wait for the bigger fruits that will come if they can persist. 3. Not delegating operational tasks to the people who can do it better. 4. Not taking care of their mental and physical health and hence burning out or giving up too soon.

With a new business or product, done is often better than perfect. Businesses are made to grow, products must always evolve and improve. Sometimes new business owners think they need to perfect their product or service before launching it, but that'll never be the case, and they delay progress and growth by simply not taking that leap of faith to hit "go!". Start somewhere reasonable, have contingencies for feedback, recovery and customer engagement, and just go for it.

While Market analysis, finance, marketing etc are important for business, what i rank no 1 is your Team. Having been an entrepreneur myself, i cannot stress enough on how important the role of the founding team is. The team must bring in complimentary skill sets, must be equally passionate, and willing to go that extra mile. The split of work between founders must be equal so that none of them feels overworked. The equity split must also be taken very seriously and more practically without any emotions. After all investors invest in great teams and not just great business.