Como você pode adaptar sua escrita à economia criadora?

Once you have decided on a niche, put yourself on your audience shoes and ask yourself what value you bring to them. A way to validate your value proposition is to use personas, which is a tactic use in product management, and that would allow you to try your content with people with different perspectives and needs.

There are two ways to get a strong audience: 1) Writing on wide variety of topics, getting feedback, then narrowing down. 2) Choosing a narrow niche from the beginning. Option #2 is the shortest way to victory.

Think about: Brand thesis Brand colors Brand logos Brand visuals Brand landing page Make it look professional, unique, stylish. Make sure it speaks your language. Make sure it speaks the audience language. That's the difference between audience which stays in your website - or leaves within a second.

Be yourself: don't force yourself to be someone you're not and don't take a tone that isn't yours (it's like trying to imitate someone's voice: after a while it sounds false...). Your personality is your greatest strength, so let it shine through in your content.

Facebook \ YouTube \ Twitter can: * change their algorithm * shut down your social media account All without notice or warning. You need to have plan B and C. Make money not just from 1 platforms, but 3-5. Create collaboration. Earn affiliates. Sell digital courses. Increase your newsletter. Diversify your income.

The content economy is changing fast. Very fast. A new AI tool is created every few hours. If you wanna be a few steps ahead, you have to learn: * AI tools (especially ChatGPT) * Automation tools * Writing tools (Grammarly, WordTune) * Content management tools (HyperFury, Kajabi, Substack, etc) Learning these tools will: * save you LOTS of time * enable you to create much more high quality content * put you a few steps ahead of your competitors

More and more writers and content creators are using ChatGPT AI. It is interesting to train yourself and know how to manage prompts or new tools (this can even allow you to expand your services), but be careful: if this can save you time on certain tasks, it can also standardize your style. writing (which creates your value and your uniqueness). “Synthetic” writing reflects no talent or emotion... All your readers and customers will feel it.

As a content creator, you must find your unique voice and style. Which headlines \ opener do you like the best? Which text structure? What CTA? Learn the rules, then break them at your own terms.

During brainstorming, by hearing clients say: "I'm out of ideas" or "I'm looking for new creative avenues", I asked myself by what concrete means I could use them. take you towards other paths of reflection, before brainstorming. I believe that there is no disruption without singularity and vice versa. To approach singularity, you must dare to take unmarked paths. And to create a disruption, that is to say "think beyond the box", we must "bypass" the usual cognitive mechanisms by activating several cerebral levers (cognitive, emotional, sensory, linguistic, etc.) to increase contacts neuronal. This is the principle of serendipity: the ability to make a fortuitous discovery of solutions that we were not looking for.