Como inovar o e-commerce?

While personalization can be a really effective tactic, it's important to remember that it's not an outcome, and so shouldn't be your goal. Your goal should be to be more relevant to each shopper. Often it's difficult to be relevant to a lot of people with one size fits all content so it can make a lot of sense to personalize the content. But the goal you're seeking is relevancy not personalization. As a starting point, I suggest you evaluate all the info you have about someone make sure you are paying that off in your experience. Don't ask customers for info you already have! Does a customer always pick curb-side pickup vs. home delivery? Make that her default.

You can add multiple modules to innovate your ecommerce business. Here are some useful ways to do it.. 1.. Make customer's journey as easy as possible by using technology.. .. Efficient Order Processing .. Multiple payment options .. Easy Checkout .. Ease of choosing 3PL .. Tracking .. AI based address verification .. AI based confirmation .. 2.. Choice of deliveries .. Open Box .. Try and Buy .. Intercept .. Replacement 3.. Multi Fulfilment .. Omni Channel .. Centralized Fullfilment 4.. Technology .. AI based Chatbot .. CX Tools Use of AI in whole journey is important..There are multiple ways of innovation. Keep innovating and keep doing wonders

GenAI can play a significant role in e-commerce. It can be used to create hyper personalised product descriptions, product pricing, analysing purchase habits etc

In addition to the above… The ubiquity is underestimated, e-commerce enables your reach new markets farther than where the brick and mortar store would. Its one of the best avenues to reach the global community without physically setting foot in those areas…

Personalizing the customer journey with AI involves collecting data from various sources, ensuring privacy compliance, and using AI to analyze and segment customer behaviors and preferences. Predictive models forecast future behaviors, allowing for real-time personalization, such as tailored content recommendations. AI-powered chatbots enhance customer support, while AI-driven marketing strategies, dynamic pricing, and retargeting campaigns further customize the experience. Continuous feedback and learning ensure refinement, with integration across platforms offering consistency. Always prioritize user privacy and transparency in the process.

Adding social media is fantastic. Simply look at this as more methods to connect with your customer. The flip side of that is that you need to be responsive on those alternate communication channels. Many customers/potential customers will look first for a chat app in your website, and as that isn't found in most smaller sites, they will then go to the social media links to make contact. Respond quickly and cheerfully, customer positive experience is what makes your 'brand'.

While there are lots of ways to add social media to your e-commerce experiences, and ways to add e-commerce to social media. I'd recomend you start by making the transition from social media to e-commerce seamless. In many ways e-commerce solved buying but broke shopping. Discovering new products in-stores and on e-commerce sites happens less, as consumers spend more and more minutes with social media. So make sure that when a customer does discover something new on TikTok or Instagram that have an easy way to find your site and buy it. Partner with (micro) influencers that are creating great discovery content and make sure they have links to product detail pages or custom landing pages on your e-commerce site.

Using social media in this way isn’t innovative. It’s standard. To improve eCommerce with social build a Facebook group of customers and tier them. Top tier of buyers gets access to new product first and opportunity to give feedback on product development. For an example look at LSKD active wear.

As far as I am concerned, Integrating social media and e-commerce is a game-changer! It transforms your social platforms into dynamic shopping hubs. Showcasing products and engaging with customers becomes seamless. Features like live streaming and shoppable posts make shopping interactive and fun. This synergy builds trust, raises awareness, and fosters customer loyalty. Embrace it!

Go further, allow prepayments and crowd funding for new products. Services like Submarnie allow you to do this on Shopify. Few brands do this, every brand has 10 different standard payment options.

Digital wallets can really increase conversion rates, especially on mobile. So if a customer has already stored their payment in Paypal, ShopPay, AmazonPay, ApplePay, etc... you want to make it easy and obvious to use those tools. However, you don't want to be helping those services onboard new customers. If a customer is going to type and store their payment info you want them to do it in your database not in some other digital wallet (that's also used by your competition). It's best to figure out which wallets are most popular with your prospect base, so you can avoid "NASCARing" your checkout with tons of digital wallet logos.

Adopting new payment methods in e-commerce is It's all about enhancing convenience and security. With options like mobile wallets, cryptocurrencies, biometrics, and buy now pay later, customers can shop with ease. It reduces cart abandonment, boosts satisfaction, combats fraud, and caters to diverse preferences. A win-win for all!

It's tempting to focus on apps for mobile, but for most brands that's a mistake. While the vast majority of user minutes on mobile are in apps, they are apps owned by Google and Facebook. Getting users to download and stay loyal to an app is very expensive. So have a great mobile web experience first. Progressive Web Apps sound like an App, but it's actually a great way to build an awesome mobile website. Add an app after you've nailed the web if your user base supports it. If you have to prioritize your resources, IOS is by far the most important platform. In general, IOS users shop and spend much more than their android counterparts.

With the rising popularity of mobile shopping, ensuring your website is responsive and user-friendly on smartphones and tablets is a a matter of paramount importance as far as I am concerned. It not only enhances the shopping experience but also boosts your reach, SEO, and ultimately, sales. Don't miss out on this mobile-driven opportunity!

Consider laying the foundation with an accessible website, then taking it to the next level with AI. Did you know that there are AI tools that can take your website and turn it into a mobile app? Make sure to create a great user experience for your site, then optimize it for mobile users.

Virtual Reality is way over hyped for commerce. It may be a thing one day, but right now it's not a money maker. Augmented reality on the other hand can be a useful tool. Visualizing that outfit on the shopper's body, how that furniture fits in her home, what that color of lipstick will look like are all powerful experiences now. If you have physical stores, in-store AR can be especially powerful for offering reviews and wayfinding for physical products.

Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing the e-commerce sector, elevating the shopping journey for buyers, particularly through Virtual Try-Ons. With AR, shoppers can experiment with outfits, hats, eyewear, or jewelry in a virtual space using their device's camera, leading to better-informed buying choices. Many brands have also introduced AR platforms enabling customers to virtually apply various makeup shades to see how they look on them.

I believe Technology coupled with generative AI can definitely help. Acknowledge the customer journey through a unified mean of communication that makes it easy to both the client and your customer advisor .. reimagining the customer experience through a smooth yet flexible flow integrated with social media, websites, etc

Today's customer is different, they want a feeling of product to be custom and made as per their own requirement. I found there is big niche around product be more custom made and as per client requirement. But as E-commerce is more disconnected due to massive outreach and clientele. There should be focus to make solution which allow custom to change anything in their product. I can see print-on-demand, custom t-shirts, cards and other similar field is growing, but still there is a lot of it. Like Jewellery, fashion, food customisation and other fields where custom could not add their interaction, and Vendors have also complicated setup required to fullfill requirements of customer.