Como você pode monitorar tendências emergentes e interrupções que afetam sua estratégia?

In order to strategically position your company to capitalize on opportunities resulting from shifting technological, societal and economic forces, you need to stay on top of the latest and emerging structural disruption trends — not just in your industry, but in all industries. I start every morning scanning through the latest news on my iPhone using Twitter, Flipboard and Google.

Remember, you are scanning for things that might be good or bad. Imagine you are on an old sailboat. Is there more wind that could make you go faster on one side of the horizon? Is there a lightning storm coming that could crack your mast? How quickly is the change occurring? It is important to understand that a trend line connects at least two data points. Consider how much data about a trend will you need before you feel comfortable acting. Some leaders are willing to take more risk and act with less data. Some are happy crossing the street with the crowd.

Each week I start with a blank canvas and piece together emerging structural disruption trends (technological, societal, economic) across industries, creating a 5-10-page research note. Through using my proprietary Value Pyramid, combined with my 20+ years of experience analyzing companies and industries, I am able to provide unique, thought-provoking and forward-looking insights to my institutional investment and corporate clients. And every three months, I bring my completed canvases together to create a collage of emerging structural disruption themes in the form of a 50+ page in-depth research report. Then every nine months, I bring all my research together into a book which I give to my clients.

I like to use mind maps to come up with an outline for my research reports. Lately, I've been using ChatGPT as my Research Associate to help me brainstorm ideas. I've also found that pasting my research note and asking ChatGPT to write a rap or poem on the key insights helps me get to the essence of what I'm trying to convey.

Part of this assessment stage includes seeking feedback and testing whether your model/assumptions are correct. You should dedicate time to self-reflection: does your own analysis/approach have a bias that is emerging during the monitoring process? Create experiments that will allow you to gather new data.

Integrate and Iterate: Integrate the insights gained and iterate your strategy. It's not enough to just monitor and communicate. A truly strategic leader turns insights into action Integration incorporates your understanding into your current strategic initiatives. While tempting to isolate this to a 'strategy session' or 'quarterly review', true integration is more organic. This could mean reshaping project plans or even altering your organisation's mission statement. Although, this doesn't always imply a radical shift. Small targeted adjustments sometimes yield significant results Once you've adapted, don't stop. The process is iterative. Your business landscape is dynamic, not static. Continuous review and recalibration are essential