Como você pode planejar o conteúdo para uma qualidade consistente?

Go slow. Prefer quality over quantity. Write 5 pieces with 70% efficiency but don’t forget to write 1 impactful piece with 100% effort. This will become the fuel for upcoming articles or lethargy will set in.

✓ understand your audience ✓ know what you are lacking ✓ find the resources available ✓ identify the requirements ✓ develop a strategy ✓ finalise the team ✓ develop a road-map towards your goals ✓ keep tracking progress ✓ seek for points of improvements ✓ re-iterate

"Content is king"—make the point of how important relevant, engaging, and informative content should be. It's always important to go with well-thought-out material that fits with the brand's image. For SEO optimization, doing a thorough keyword study helps to get more people to see and reach the desired result. Another important aspect is content assessment and feedback monitoring. This helps make the content better over time and result in a sustained-quality narrative. Another way to create effective content is to add graphs, charts, and picarts as a supporting base across the brand messages, targeting different genres of customers. This is also useful to differentiate the content from others that appeal to existing and future partners.

Understand the overall content plan compared to the content vision. Continuously engage. Understand what your strategy alignment is, target your audience intentionally, and do not leave research out.

Set clear and specific goals. Vague goals makes assessment of the overall performance difficult. Use SMART principles (specific, measurable, achievable, relevant, time-based). Find out what kind of content is relevant for your purposes and address your target group. These include blog posts, videos, podcasts or even infographics among others. Determine a means of measurements for success. The KPIs may range from traffic numbers on a website or conversion rates, to engagement statistics like likes, shares and comments or to actual sale figures. Determine what content will be published, and when. A content calendar allows for constant and organized updates and schedules.

A set of rules to ensure consistency. That’s how I would like to define content guidelines. It is the single source of truth for everyone involved in a project. A writer refers to the guidelines to understand how to write. Reviewers and other stakeholders will understand the reason for writing in a certain way. They will gain insight into the rationale behind the write-ups. A content guideline lists everything related to voice and tone, spelling rules, terminologies, brand guidelines, formats, acronyms.

Setting a content guideline is a key step to achieving consistent quality. One is an internal guideline based on your agency/firm's client deliverables. The second and most crucial one is having a content brief. Ideally, create a content brief template, and request your clients to fill out the details like target audience, value proposition, features/benefits, brand voice, restrictions, etc. It will give you a clear roadmap, and there will be fewer content iterations and better content quality.

How crucial are content guidelines in maintaining consistency across your brand's content? Defined elements such as brand voice, personality, editorial calendar, content formats, tone of voice, grammar rules, visual identity, and SEO practices contribute to a coherent and recognizable brand image. How do you currently ensure that your content adheres to these guidelines to maintain consistency across various channels and platforms?

Researching your topic well is essential to creating a good text and being able to resolve the person’s pain. Furthermore, well-done research helps to understand the search intent of that keyword that the reader entered on Google. This allows for a good construction of the text, with relevant subtitles and information that has not yet been explored, but which is part of the persona's pain. Another factor is that research allows you to evaluate what your competitor has done and do better. Furthermore, the research provides data and other important inputs to help the reader.

Doing quality research is like half the job done. It is ideal to refer to multiple reliable sources to create useful material for your content. You need both authentic facts/figures, and add a unique perspective to your article/blog. The quality of your research can help you determine whether you can take up a storytelling approach or a more straightforward one. My suggestion is don't pre-decide anything. Depending on your client's preferred brand voice or existing content, you can try different narratives in the initial phase. After receiving the client's feedback, pick the approach that works the best. Besides, don't forget to use the client's content brief to address the issue the target audience faces.

People are facing data blasts every second. They are known to the facts. Do not roam around the bush, instead, ➜ Understand your audience. ➜ Find out what do they want. ➜ Do not post randomly. ➜ Find out sources available and gather more information. ➜ Do some research. ➜ Cite your posts with the research you did. ➜ Add value to your audience.

I think researching is the best way to provide a consistent quality blog. First researching and adding value to the content is what I feel the most important thing that keeps readers continue visiting your website.

The first thing that I do when preparing high quality content is to know my audience and their needs. Once clearly defined, I develop a content strategy that lays out a few helpful tips, a few fun pics of the staff/company engaging in fun activities and lastly a few resource articles. I reach out to the experts in each field to help develop the content (in my case, doctors and dentists) and create from there. Each piece is tested and the ones that get the most impressions are the areas that I focus on for the next piece and then adjust as needed.

One highly effective way to structure your content is by adopting the inverted pyramid approach. This technique places the most important information at the beginning and gradually leads to the less critical details. This is especially valuable for online content where readers often skim rather than read thoroughly. Putting the important CTA buttons where it is relevant or where the question is answered. Make sure to use a skim-friendly format with clear headings, subheadings, bullet points, lists, visual elements, bolds, italics, pull quotes and summary boxes to highlight important information.

O texto precisa ter alguns elementos que facilitem a leitura, como alinhamento à esquerda, profundidade de heading tags, ou seja, conter hierarquia de subtítulos, palavras-chave relevantes para o tema que será trabalhado, listas, tabelas, infográficos, vídeos, imagens, chamadas para ação, banners e todos os elementos que tornam o texto mais fácil de ler e dão um respiro ao leitor. Além disso, a introdução deve despertar interesse para que a pessoa continue a leitura e os textos dos subtítulos precisam ser assertivos, respondendo diretamente às perguntas. O texto sempre precisa entregar o que prometeu no título para ter sentido. É frustrante para o leitor chegar ao final de um texto e não ter a resposta de sua pergunta.

Creating an outline for your content structure is also called a "wireframe." It means which types of titles you should use, the hook in your introductions, and how many sub-headings should you use. It will depend on the content length and how deep dive you need. Particularly, for a long-form article/blog, beginning with a storytelling approach can work as an ideal hook. Keep the paragraphs short with 3-4 lines maximum with whitespace in between to make it easily scannable for online readers. Also, add high-resolution images and videos to make the content interesting for your readers. In the conclusion, add a subheading like "Before we go," "Closing thoughts," or "What's next". Sum up the content a bit here and add a "Call to action."

In order to make your content comprehensive, it is important to have a good outline. Don't post whatever comes to your mind. Write it down, structure it according to the outline. For eg: While writing about some disease, you can always divide the sections of your post like start with Introduction followed by etiology, symptoms, diagnosis, treatment and a concluding statement.

Besides following guidelines, structuring a well-thought-out wireframe, and writing engaging content, thoroughly reviewing and editing your content is essential. In fact, it can make or spoil your content. Most well-known authors suggest that you don't think about your errors while writing. Keep writing uninterruptedly. Once you are done with writing. Save the piece and leave it for an hour or so. Taking a break will kind of reboot your mind. Then start your first review. Read aloud the sentences to see how they sound and make corrections. You can use the Hemingway App, Grammarly, or Readable.com. But remember, these apps are not flawless. During review, check for transitions, readability, etc. Lastly, give your content a final read.

A content checklist serves as a valuable tool for reviewing and editing your content. Start by writing the first draft, ensuring it aligns with the project expectations and content guidelines. As you commence the review process, adopt the role of an editor to meticulously inspect for errors—be it spelling, syntax, typos, or grammar. Before conducting the third review, take a 5-minute break. Upon resuming, read the content aloud for a more comprehensive assessment.

In my experience as an editor, one needs to cultivate or hire good writers and editors. Maybe that’s a given, but content needs to be high quality prior to review. There’s only so much an editor can do (outside rewriting) with poor quality content. And reviewing and editing your own content is not enough. Even editors need editing.

I think people get hung up on a content piece being perfect at the time of publishing. Yes, proofread to make sure there are no technical errors (grammar/accurate statistics or data etc.) However, a content piece always has the potential to grow and evolve over time. You should think of the initial publication as the first iteration. We *want* to update or optimize articles over time. This is all ok. Let go of the idea that a content piece needs to be perfect. Get the work done. See how it does. Adjust as needed.

You may use applications like Notion to streamline and categorize your content. I have been using it for almost two years and it has helped me manage my content calendar and outline tasks for the day.

Create a content calendar outlining when and what you'll post. This helps maintain consistency and allows you to plan for special events or promotions.