Como você pode promover a alfabetização e a responsabilidade de mídia social em sua organização?

I agree that defining your social media policy and goals is the first step in promoting social media literacy and responsibility in your organization. A clear and comprehensive policy will help to ensure that everyone in your organization understands what is expected of them, and that your social media presence is used in a way that is consistent with your values and goals.

Developing these key foundational communications assets is ESSENTIAL, but you know what is more important? Sharing them. If you don't make these guidelines not just accessible - but actively shared - it's not going to do a whole lot of help. So many organizations I have worked with have told me they have great branding and social guidance policies, yet their employees have never read them. Branding, mission, and values isn't a vague company ideology. It should be an educational tool to help support the entire company workforce and to help bridge the gap of siloed departments.

First of all your Marketing Strategy ought to include your social media strategy. Once you have figured this out each step will include your goals and tactics. Tactics are your steps you are going to take to start promoting your Social. Social is just this, social, are you listening? It's building relationships. What are your customers and target audience saying? Policies are good too!

Provide training and education on social media use. This should include information on the risks and challenges of social media, as well as best practices for using social media ethically and effectively.

Clearly communicating your company's social media policy and expectations is table stakes. What's not as common, however, is how you encourage employees to actually use social media to advance their company via their own social networks. From those who never post to prolific posters chronicling every aspect of their lives, an organization must take the range of employee social media engagement behaviors into account. It's not easy, but it's not impossible either.

Provide demos! Posting on LinkedIn can be intimidating if you're new to it. LinkedIn also allows you to recommend content to your employees, this could be article reposts or original content. Your employees are more likely to post about their company if content is already written out for them (according to sprout social, 62% of all users).

Create a culture of open communication and feedback. Encourage employees to share their concerns about social media use, and to report any inappropriate or offensive content.

To engage and inform your audiences on social media, you should create and share content that is relevant, useful, and trustworthy. You should also invite feedback and dialogue, monitor and respond to comments, questions, and concerns, address misinformation and negative feedback, and acknowledge and appreciate your audience's contributions and loyalty.

Regularly evaluate your social media performance and make changes as needed. You should use the right metrics to track your progress and measure your results. You should also get feedback from your team and audiences to identify any areas where you can improve. Finally, celebrate your successes and learn from your failures.

Collaborative Content Creation: It is important to involve employees in the creation of social media content. In our organization, we trained the staff on writing and from then we kept encouraging them to contribute ideas and participate in campaigns that align with the organization's values. After the training, we have noticed a significant increase in the number of staff who are willing to contribute content for our social media pages.