Como você pode usar sua entrevista com convidados para promover sua marca?

Leverage guest interviews strategically to promote your brand. Choose guests aligned with your audience, prepare tailored questions, and infuse your brand's personality during the conversation. Encourage cross-promotion and generate excitement on social media. Express gratitude afterward to reinforce professionalism and kindness. By doing so, you'll expand your reach and forge meaningful connections with your audience, driving growth and loyalty.

Being a podcast guest is a great way to leverage promotion for your own brand, to get it right consider these three things... Firstly, choose to guest on a podcast who's audience falls in line with the people you can most help. Secondly, ensure you're sharing a message that will actually resonate with the audience - this should be something that actively benefits them, rather than a "look how experienced and great I am" message. Finally, utilise the published content from the interview to gain even more traction: create short clips, use the transcript for blog posts & articles, cross-promote accross different social channels. If you have a strong message, and show up authentically, your brand will benefit.

Além de distribuir seu podcast nas plataformas, ter uma página externa/Blog para organizar os episódios, fazer posts relacionados ao backstage e construção do programa, inserir um 'Sobre' a seu respeito, inputar campo para sugestões de temas e convidados, e também publicar artigos sobre a linha editorial de seu programa, ajudará seu publico a criar mais conexão com a marca, já que terá acesso a conteúdos exclusivos sobre a produção. Sem contar que uma página dedicada também impulsionará seu alcance orgânico por meio do SEO nos mecanismos de busca.

One of the best ways to track ROI with podcasting is to leave the listeners with a CTA such as visiting a landing page. This will direct all traffic to one designated spot such as your brands website, a sales page, etc. which you can track deeper analytics.

Using this strategy provides an excellent opportunity to increase your podcast visibility. It's like you double the likelihood of outreach by tagging your guests on your pre-launch posts. You can also ask your guests to share the posts using their social media handles to attract more traffic and spread the word even further.

Ask if the podcast would be willing to share the original assets (audio and video files) to repurpose as snippets, quote cards, and in other formats. If those assets are not available, share links from YouTube, Spotify, etc. and be sure to tag the podcast for cross-promotion.

Podcasts are a content treasure trove. From one 60 minute episode you could create multiple weeks worth of content. Consider which social platforms your audience most resonates with and post your repurposed content in those channels.

Similar to a landing page, consider adding self attribution fields to your brands most trafficked site, registration link, check out, etc. asking how the end user found them.