Como você negocia a remuneração do influenciador quando seu orçamento está apertado?

Be transparent about your budget and be open to negotiating everything from deliverables, channels, usage, and exclusivity. Your goal should be to always get the best bang for your buck while ensuring the influencer is comfortable and aligned with what is being asked of them. There needs to be mutual benefit for all parties.

Be transparent about your budget. Add value, value that can only be had with your brand. Find out their goals and see if you can help them get closer to them which will instantly form a good rapport. Share your long-term goals and how they can be a part of future successes. (Make them believe in your mission! And the why behind it). Talk about how collaborating will greatly benefit them. For example, If you can provide higher viewership through a collaboration post, talk about the prospects of them reaching wider audiences.

Let's talk about smart ways to negotiate influencer deals without breaking the bank. - Think beyond cash - explore product swaps or affiliate partnerships. - Master the art of pitching your brand to attract rising influencers. - Micro-influencers and long-term relationships: Get great results and build lasting partnerships. With the right approach, you can create win-win partnerships even on a shoestring budget.

Prioritize Long-Term Relationships and Strategic Exposure When budgets are tight, focus on building long-term relationships with creators. Many influencers prefer consistent, even if smaller, income streams over one-off big paychecks. Offer value by providing exposure through mass media like print and TV, which can expand their reach. Collaborate with other partner creators to cross-promote each other's audiences, enhancing visibility for all involved. Finally, position the creator as a brand ambassador by featuring them in ad campaigns, using their content in digital marketing to further solidify the partnership and maximise their value.

Here are some strategies that help- Offer Non-Monetary Value Leverage Long-Term Partnerships Highlight the Brand's Value Proposition Offer Creative Freedom

Not all seeds flower immediately. Similarly, influencer relations are to be nurtured over time. When we approach them for a one-off collaboration they are likely to quote more. Whereas if we approach them with a perk of multiple collaborations they are going to see higher value as they not only see greater monetary gain but get a chance to create more content. On the flip side we can benefit with reduced per collaboration rate.

Value can be exchanged in a multitude of ways, not just through cash. If you're budget is tight and you really want to work with a specific influencer, be transparent and show that you want to make this happen. Often times, offering a future partnership or extended partnership can prove to be valuable for both parties if you have a certain amount you can commit to in the present. Find other things the influencer finds valuable (exposure, invite to a special event, access to special sales/VIP perks, a contributor to your channel assets (a prominent ambassador listed on your site). Bottom line... be creative!

Se o seu budget é escasso, você pode combinar cachê e permuta. Muito importante avaliar se o seu produto/serviço agrega valor para o influenciador, caso contrário, a proposta provavelmente não será aceita.

A cash offering is only one form of compensation. Knowing the others will help convey value outside and allow for more robust negotiations. Here are a few other options. - Product gifts or samples - Free services or experiences - Affiliate commissions - Sponsored content or endorsements ( eg paid ad on post means more views and followers) - Event invitations or travel accommodations - Exclusive access or early releases - Discounts or promotional codes for their audience - Cross-promotion on the brand’s channels - Long-term partnerships or brand ambassadorships. Combine or use alone as needed. Enjoy 😊👍🏿🦾⚡️🚀🏆🎖

In addition to offering non-monetary perks, it’s crucial to emphasize the mutual benefits of collaboration. Frame the partnership as a way for the influencer to tap into your brand’s audience, potentially expanding their own following and engagement. Offer co-creation opportunities, where the influencer has creative input, making them feel like a true partner rather than just a promoter. You can also provide them with insights or data from your brand that they might find valuable for their own content strategy. By creating a win-win scenario, where both parties gain tangible and intangible benefits, you can build stronger, more authentic relationships with influencers that go beyond just financial transactions.

Reach out to influencers within your range of budget and offer additional perks (commission links/monthly gifts/etc). In addition to this if you plan on working with influencers for the long term make sure you specify that so the influencers can understand the long term benefits of working with your brand.

If the list price of an influencer is too high for you, offer a mixed price model. One part fix and one part flexible. Maintain that this model can even lead to a higher total compensation if the cooperation is successful. Another option is to offer a smaller price for the first activity but to define a milestone at the same time for the first test which - once reached - leads to another booking with the full price.

Brands have an idea or concept in mind for an influencer collaboration. But brands should be open to influencer suggestions. Engage in a conversation and listen to the influencer. The influencer knows their audience best.

É uma prática comum de mercado iniciar uma campanha de Marketing de Influência com um escopo de entregas fixo na mente: o famoso "1 reels e 2 combos de stories". Acontece que dependendo do infuenciador, o seu budget pode não cobrir essas entregas. E digo mais: dependendo do influenciador, o seu budget pode até cobrir muito mais entregas do que essas. Então por quê se fechar em um escopo só? Personalize a sua mensagem para caber dentro do escopo acordado, independente da quantidade de entregas.

It may make sense to use only the most critical deliverables from the creator instead of the full suite. Bulk purchases do get you 10-20% discounts, but cost you 80% more than buying what you actually need.

When negotiating influencer compensation on a tight budget, building strong relationships is crucial. Start by being transparent about your budget constraints and emphasize the mutual value of the partnership beyond financial terms. Offer non-monetary incentives such as exclusive access to your brand, and suggest starting with a smaller project to demonstrate the benefits of working together. Engage genuinely with the influencer’s content & interests, showcasing what makes your brand unique and appealing. Propose long-term collaboration opportunities to provide ongoing value and stability. By investing in a genuine relationship and demonstrating appreciation, you can create a foundation for successful negotiations & future collaborations.

Look at long term vision and talk to them about things outside work too. Remember that it's lonely at the top, and if they are at the top, they will appreciate some concern and friendly banter.

Giving exclusive merch, invites to them and their friends and family to exclusive brand events, etc., first access to product launches, specialized and customized product releases in association with key influencers - builds solid relationships that go a long way than just monetary benefits that the influencers can get from anywhere.

É muito comum influenciadores darem descontos se a sua marca tem um peso forte em seu nicho, pois fazer uma parceria com uma grande marca significa enriquecer o portfólio. Também é comum oferecer descontos em parcerias de longo prazo. Então, se estivermos falando sobre uma primeira oportunidade de trabalho, comente algo como: "Nesse mês, meu budget está apertado, mas eu adoraria que pudéssemos dar o start na nossa parceria. Valorizamos relações de longo prazo, então se gostarmos, com certeza vamos te incluir em nosso squad recorrente. O que me diz? Consegue me passar um valor melhor para esse caso?"

Escopos de longo prazo significam entregas unitárias com valores promocionais. Quando seu orçamento está escasso, pode ser uma boa opção escolher um bom influenciador e investir em um relacionamento duradouro e contrato mensal. Assim, você paga menos em cada entrega.

Avoid offering things like Exposure because that's very triggering. The sales pitch that's usually applied on interns should not be applied on influencers. They are the ones in the business of providing exposure.

Portfólio é um fator de sucesso pra qualquer profissional, inclusive o influenciador digital. Se a sua marca for bem posicionada e reconhecida, usar disso a favor da negociação pode ser uma boa estratégia.

Showcase Your Audience: Detail the demographics and engagement of your audience, especially if it aligns well with the influencer's target audience. Emphasize the potential for reaching new followers who are likely to be interested in their content. Cross-Promotion Opportunities: Offer to feature the influencer on your brand's channels, such as your website, social media, or email newsletters. This can increase their visibility to your audience, adding value beyond the immediate campaign. Highlight Media and PR Opportunities: If your brand has access to media or PR opportunities, offer to include the influencer in these efforts. Being mentioned in press releases, interviews, or articles can significantly boost their profile.

We cannot influence the influencers as they are already influenced and chose to influence others! So to negotiate with influencers, you need to be a better influencer than the one you are negotiating with... To sum up, you either increase your budget (or) scout for a less impactful influencer like me!!!

No siempre tiene que ir el dinero por delante. Puede que podamos cerrar un acuerdo de entrega de producto, si nuestro producto o servicio es interesante para el influencer, y combinar un acuerdo de un % de fee + entrega de producto/servicio. También cerrar un acuerdo a largo plazo, evitando negociaciones tácticas y buscando más un compromiso de embajaduría por ambas partes.

Regardless of budgets, my guide has always been Win/Win! When both client and influencer are positioned to receive a ‘win’ for their side (whatever that means individually), your deal is perceived on a higher level than its monetary value. Examples of this could be reaching an audience that has been allusive to the influencer, working with a favourite or prized brand, collaborating with another celebrity/influencer, etc…

Hay que recordar que al trabajar con creadores de contenido e influencers, estamos trabajando con humanos, y no directamente con algoritmos y KPIs, por lo que es escencial realizar una co-creación de contenido aportando un brief claro, con objetivos concisos y escuchando las ideas del creador para así generar el mejor contenido posible que conecte con la audiencia de la marca pero también con la del influencer.

Influencers are always happier when given creative freedom. Giving fewer, more concise requirements, will allow them to be more creative and authentic. Do not shy away from asking them to hop on a call to brainstorm ideas and hear their own opinions. If you allow them to create content in their own personal style, it will come off as genuine and have greater appeal to their audience.

If you are a creative mind-set. Then you will show your ability. You are different from others. You are responsible for company branding. That is your right to take final decision within a short time.