Quais são as melhores práticas para se envolver com sua comunidade online de apoiadores e aliados?

You can foster real connections and drive impact when you define clear goals, with an online community of supporters, I would suggest trying these 4 tips: 1- SMART goals are great to establish measurable and achievable goals that will help you track your progress 2- Understand your audience and what they expect to resonate with them 3- Determine what you want to achieve with your online presence 4- Regularly asses your progress and evaluate the effectiveness of your strategy, consider gathering feedback from your community of supporters, this will help them feel heard and that they have something valuable to share

Having worked in social for nearly 6 years now, I can confidently say that availability doesn't always translate to necessity. As a business, you don't have to be omnipresent on every social media platform out there. Rather, it's wiser to focus your efforts and master a select few to achieve your goals. Trying to stretch yourself, or your small social media team, thin across all platforms can be counterproductive, hindering your ability to actively engage with your audience and build a robust online brand.

Great content is essential. But sometimes the messenger is more important than the message. People want to see authenticity. We relate to content creators that share the same experiences that we do. When it comes to social media advocacy, you want to hear from people who truly care about the cause. The people who would still share information if they didn’t receive any engagement. So when creating content, remember that you are speaking to real people who want to hear from a real person. Be yourself.

Without trust, no one will be willing to spend time building relationships, engaging and sharing content. Creating a bond of trust is an ongoing process that requires time and resources. In seeking the trust, you should focus on these four essential elements: - Expertise: What are your unique skills or knowledge? Do you share it with your community? Do you use simple language? - Goodwill: What are your intentions? Are they positive? Are you open to comments, also critical? - Authenticity: Are you open with your community? Do you show vulnerability? Can people experience a "real" you? - Reliability: Do you live up to your promises? Do you apply what you said? Do you report back to your community?

In my experience, sometimes the simplest content performs the best. Community members want to share their perspectives, they just need to be encouraged to do so. When social channels become a place for conversation, communities can grow and thrive. Straight-forward questions are a great way to help engage in this way!

A few things that I've learned as a nutritionist with a profound social media background: 1) if you don't trust your intuition, how will you expect others to trust YOU? 2) it's not enough to just post something, then sit back and wondering why you are not getting more followers and more "reactions." As a nutritionist, I'm trained to be socially perceptive, not only in person, but also with having an online presence and following. With that said, it's imperative that you engage with people who like your content and follow you. Get to know your audience.

First of all, appreciate the chance to participate and add my perspective. I find that one needs to find a platform that works and stick to it. In my case it is LinkedIn. You don't have to post every single day. Once or twice a week works well.

Social media advocacy requires responsibility. Verify sources and facts before sharing or endorsing information, and respect the privacy and consent of those whose stories or images you use. Avoid spreading hate, misinformation, or violence. Acknowledge and correct any mistakes. Follow platform rules and guidelines. In my experience, transparency and accountability are key. For instance, during a project, ensuring all shared content was fact-checked and respectful built trust and credibility. Ethical behavior on social media not only protects your reputation but also fosters a positive, respectful online community.