Quais são as melhores práticas para atendimento de pedidos em vendas B2B?

Some simpler ways to get started for upcoming D2C players would be to use plug-in play services like Shiprocket, this way revenue management gets automated and whether the collection source is online or cash, players like Shiprocket would manage that. Such an ease initially helps founders to focus more on product and marketing and not shipping.

There are multiple ways to fulfill your orders in B2B sales, you can use your own logistics, you can use an outsource 3PL logistics or you can deliver it through your distributor (B2B - Indirect) Each method has its own advantages, serving customers directly have more cost and better control vs utilizing the indirect channel but in both 3PL and B2B Indirect you lose control on the delivery timelines, accuracy of delivery and associated requirements with delivery for example using a palletized delivery or tail-lift vehicle etc.

Optimizing inventory is the most common terminology in supply chain across organization and in my personal opinion it is the most misunderstood and disintegrated term in its core because when you have integrated goals between functions then for example if your sales target are 10% on the higher side versus last year delivery then you need to have an increased stocks in your respective inventory locations rather than optimization. In general, optimizing inventory is a good way to keep your costs to a certain levels but due to deviations in DFA( Demand forecast accuracy), it is difficult to keep optimized level of inventory at all times, secondly dry out means losing the market share and excess inventory will have an increased cost.

Packaging is a medium between your product and the customer, it serves as an envelope carrying your image to the customer about the product/service being purchased, so packaging should be standardized and appropriate labels should be placed at right positions for reflecting the correct brand image. Secondly, you must treat any complains regarding your packaging very seriously

Communication is a vital aspect of B2B sales order fulfillment, as it allows you to build trust, keep your customers engaged, and ensure their satisfaction. For example, imagine you own an industrial equipment manufacturing company, and one of your regular customer orders a new conveyor belt system from you. As soon as the order is received, you send them a confirmation email that includes the order details and estimated delivery date. A follow-up email with a tracking number ensures timely delivery, along with an invoice. After delivery, a feedback request establishes customer satisfaction. This level of communication and engagement helps keep the customer informed, involved and satisfied with overall experience with your company.

In today's age, the game changer for any B2B or D2C player is to make the comms simple, clean and real-time, while some manage this via automated tools others have account managers who can make a difference and sustain the relations. For example, Many upcoming D2C players, delay their shipping due to unknown reasons, effective comms using simple tools like WhatsApp will help trust to sustain.

Communication with customers is a crucial aspect of B2B sales. Here are some best practices: 1. Ensure that all communication is clear and concise. Avoid jargon and use language that your customers understand. 2.Keep your customers informed about their orders at every stage. This includes confirmation of the order, any changes, shipping information, and delivery updates. 3. Respond to customer inquiries promptly. This shows that you value their time and are committed to providing excellent service. 4. Understand your customers' needs and provide personalized service. This can help build strong relationships and increase customer loyalty.

1. Cost per Order: This measures the efficiency of a fulfillment operation. It tells you how much it costs you to fulfill, pick, pack, and ship a single customer order on average. 2. Fulfillment Accuracy Rate: This measures the effectiveness of a fulfillment operation. It is found by simply dividing the number of accurately filled orders by the total number of orders shipped. 3. Inventory Turnover: This measures how many times a year your organization is able to sell its entire inventory. 4. Inventory Accuracy: This compares the accuracy of your inventory by taking a count of items in stock and comparing them to what’s recorded in your order management system.

By monitoring and assessing these metrics, companies can make informed decisions about their suppliers and work with them to improve their performance. Remember, the real work comes in identifying the appropriate KPIs, tracking and measuring the associated metrics, and understanding what they may mean for your organization so you can take the right actions in response.

One key thing to manage is when order fulfilment is delayed, and depending on supplier contracts, the sales team is expected to handle the situation, keeping clear contract guidelines and making sure, there is a customer notification going out, anticipating a delay to keep all parties informed, should be of utmost focus. Because many times, comms go out after the delay has occurred.