O que você faz se a colaboração virtual sufocar a criatividade e a inovação de suas campanhas de marketing?

Surprise team members with a different way of brainstorming. I remember the creative team came up with a cool creative board where we could visualize all ideas and connect process at the same time. Having different ways of collaborating creates new dynamics!

Fostering connections among team members is pivotal in overcoming the stifling effects of virtual collaboration on marketing campaign creativity. By facilitating informal interactions and nurturing personal bonds, we create an environment conducive to idea generation and innovation. Back in AIESEC this was an important part of the organization's culture. Strengthening interpersonal relationships cultivates trust and psychological safety, empowering team members to express their creativity freely and contribute to the collective success of the campaigns.

Dedicate specific time, like a designated "Innovation Time" each month or quarter. During this time, they can pursue passion projects, experiment with new ideas, or conduct research on emerging trends. Tools like project management software or collaboration platforms can help track progress and ensure alignment with overall marketing objectives. For instance, at my previous workplace, we introduced "Innovation Fridays" where team members were encouraged to work on projects outside their regular scope. This led to incredible breakthroughs, including new content formats and marketing strategies that exceeded our expectations, ultimately boosting creativity and team morale.

Actually, I don’t agree with multiple points in this article. When you’re working on the EU side, while having the creative team on West US, it is and will be challenging. One thing that helped me is align. Align with team members, align on processes and connect on appropriate times. You’ll see a lot of processes will run smoothly!

Well, in a team working remotely across the globe, it is crucial to first be highly responsible for our own timeline, and then even more important to maintain consistent communication with other team members when working on any single project! As my diverse teams are stretching out across 3 continents, I always encourage everybody to take initiative and collaborate with each other when possible. In fact, it proves to be far more fruitful than when we were staying in the same space from 9-to-5. Hope it is useful!