O que você faz se for um profissional de coaching pessoal lutando para se conectar com clientes em potencial?

A brand and the team behind it evolves with time! In personal growth and coaching space the reinventing and learning curves are steeper. So yes, being prompt in updating one’s offerings and the ability to create flexible and evidence based delivery of the sessions are a clear winner. Managing the social media handles such that appropriate social proofs are showcased and a clear message of a differentiator done consistently overtime works! In my opinion, Being the epitome of what you promise can be a distinct differentiator too. You are your brand - is one belief which has helped me grow my business manifolds in last few years!

Branding is so important to the know, like, and trust factor. In a marketplace that is very crowded, your brand needs to reflect who you are and why potential clients should align with you to help them on their journey. Personal branding needs to have a mix of both personal and professional content. And all of it should be authentic. Use YOUR voice when you are writing content or sharing videos. Keep in mind that your audience wants to connect to YOU so they need to know who you are. Use colors, photos, and language that come from your heart. And be confident that you will attract the right people when you do!

Alone we can do so little and with a network of people who have seen your personal brand and work closely, we can actually reach out in more expansive ways! Networking can be very helpful as the network can be the spokespeople who amplify your message and help one reach out to numerous externally motivated clients! It’s always better to let trust and positive feedbacks do the work! However it’s equally important to match your projection to ace the scenario with authenticity and trust! Both are great places to begin with in crowded world of coaches!

Do you need help to make meaningful connections with potential clients? It's time to network smartly and expand your reach! Targeted Networking: Identify your ideal clients and focus on networking where they will likely be. Attend industry events, join online forums or groups, and engage in conversations to build relationships. Provide Value: Offer free resources, such as blog posts, webinars, or workshops, to showcase your expertise and provide value to potential clients, which can help establish trust and credibility, making it easier to connect with them. By networking smartly and providing value to potential clients, you can build meaningful connections and grow your personal coaching business!

The cool thing is that there are so many ways to communicate your ideas and philosophies through content. Whether you like to write or make funny videos or take beautiful photographs, everything is possible and available. Think of your content as an expression of yourself plus a portfolio for the type of work you do. Each piece you create and post is part of a collection that your audience gets to review to understand better who you are and what you bring to the table. Do your best to mix it up and share both written and video content. This increases your sense of connection with your audience. And most of all... have fun! When you are having fun, your truest self shines through.

Online engagement is the most accessible way to connect with potential clients. And... it's FREE!!! What a better way to showcase your talents and reach a ton of people organically. When I work with entrepreneurs to help them grow their social media, I remind them that content has to be authentic and engagement is a non-negotiable. You have to plan time to respond to your audience's comments. You need to work in time to go to other people's posts and comment there. I also like infusing parts of the $1.80 rule (Gary Vee). This says that you can leave your $0.02 (two cents) on 90 pieces of content daily to increase engagement. While that may be more than you can do every day, if you are trying to increase engagement, try it 1x/week!

One thing I can offer as an experienced coach is that it is not about you, it is about your client. I started as a leader and was humbled real quick when I pivoted to coaching. In the past, I was rewarded as a leader for being a solutions provider where I enjoyed solving problems and coming up with new ideas. What I had to learn as a coach is to let go of my need to solve the issue, problem, or challenge and truly be curious for my clients as it is there time to create as I partner with them from a different perspective. If you are having trouble connecting, let go of your need for control and build your skills to be truly curious for your prospective or current clientele. Flex your style to meet their emotional needs and not your own.